Cheese Puffs Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cheese Puffs sales on Amazon US totaled 327,000 units in July 2026 (▼ 2.7% vs. the prior month), generating an estimated $2,383,000 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 39.8% of unit volume and 39.4% of revenue, while a typical listing is priced at $7.22. The keyword itself pulled 29,644 Amazon queries over the same period (▲ 12.5% MoM).
Zooming out to the 12-month window ending July 2026, the cheese puffs Top 50 moved 3,533,100 units and $28,126,158 in cumulative sales — an average of 294,425 units and $2,343,847 per month. Monthly throughput topped out at 336,000 units in June 2026 and dipped to 233,900 in May 2026, leaving the latest reading 16.6% higher than August 2025.
Cheese Puffs Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
327K
▼ 2.7% MoM
Monthly Revenue 2026/07
$2.4M
▼ 8.9% MoM
Top 10 Market Share 2026/07
39.8%
Cheese Puffs Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cheese puffs listing on Amazon US in July 2026 is ASIN B06XD2VJL8 (Brand: Annie's Homegrown), which sold 20,000 units at $3.99 apiece — equal to 6.1% of every unit tracked in this report.
The Top 10 ASINs account for 130,000 units and $939,900 in July 2026 — 39.8% of unit volume and 39.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cheese Puffs' on Amazon
July 2026
Is 39.8% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B06XD2VJL8
Annie's Organic Cheddar Cheesy Smiles, Baked Corn Puffs, Gluten Free, 4 oz | Baked Not Fried, Gluten-Free, 8g Whole Grain Per Serving, USDA Organic and Non-GMO
20K
▲ 0.0%vs. prior month
$78.8K
latest month
12-month trend
B0DL31SZZ3
Set sail for a snacking adventure with PIRATE’S BOOTY Aged White Cheddar Cheese Puffs and PIRATE'S BOOTY Aged White Cheddar Blast Cheese Puffs. Made with rice, corn and real cheese, these baked, not fried, puffs deliver delicious aged white cheddar flavor in every light and airy crunch. Their fun-to-munch texture and playful pirate spirit make snack time a treasure for the whole family. As a kosher certified snack containing no artificial colors and gluten free ingredients, this is one you can feel good about sharing with the whole crew. Packed in individual bags, PIRATE’S BOOTY cheese puffs are ready for all kinds of snacking moments, from lunch boxes and after school bites to road trips, movie nights and casual get-togethers.
20K
▲ 0.0%vs. prior month
$199.4K
latest month
12-month trend
B0DLJ9GBMT
SkinnyPop Popcorn & Pirate's Booty Cheese Puffs, Snacks Variety Pack, 18 ct | Original Popcorn, Kettle Corn and Pirate's Booty Cheese Puffs, Gluten Free Variety Snack Bags for On-the-Go, 18 bags
20K
▲ 100.0%vs. prior month
$199.4K
latest month
12-month trend
B07D45W364
Set sail for a snacking adventure with PIRATE’S BOOTY Aged White Cheddar Cheese Puffs. Made with rice, corn and real cheese, these baked, not fried, puffs deliver delicious aged white cheddar flavor in every light and airy crunch. Their fun-to-munch texture and playful pirate spirit make snack time a treasure for the whole family. As a kosher certified snack containing no artificial colors and gluten free ingredients, this is one you can feel good about sharing with the whole crew. Packed in individual bags, PIRATE’S BOOTY cheese puffs are ready for all kinds of snacking moments, from lunch boxes and after school bites to road trips, movie nights and casual get-togethers. | Aged White Cheddar Cheese Puffs, Peanut and Tree Nut Free Kids Snacks, Snacks for Kids and School Lunches, 24 bags
10K
▼ 50.0%vs. prior month
$151.5K
latest month
12-month trend
B00EIAB16K
Parm Crisps Oven-Baked Original Cheese Snack, 1.75 oz
10K
▲ 0.0%vs. prior month
$28K
latest month
12-month trend
B00GLL9Z7Q
Sunchips Multigrain Snacks Harvest Cheddar, 7 Oz
10K
▲ 0.0%vs. prior month
$39.8K
latest month
12-month trend
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Best Cheese Puffs Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pirate's Booty is the best-performing cheese puffs brand in July 2026, moving 30,000 units across 2 ASINs for 23.1% of Top 10 volume. Annie's Homegrown follows with 20,000 units (15.4%), ahead of SkinnyPop on 20,000 units (15.4%).
Volume is spread across 9 brands, with the top three holding 53.8% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $3.99 to $13.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pirate's Booty
2 ASINs in Top 10
23.1%
Units
30K
Revenue
$350.9K
Avg. price
$13.00
B0DL31SZZ3
$9.97·★4.6·2K revsSet sail for a snacking adventure with PIRATE’S BOOTY Aged White Cheddar Cheese Puffs and PIRATE'S BOOTY Aged White Cheddar Blast Cheese Puffs. Made with rice, corn and real cheese, these baked, not fried, puffs deliver delicious aged white cheddar flavor in every light and airy crunch. Their fun-to-munch texture and playful pirate spirit make snack time a treasure for the whole family. As a kosher certified snack containing no artificial colors and gluten free ingredients, this is one you can feel good about sharing with the whole crew. Packed in individual bags, PIRATE’S BOOTY cheese puffs are ready for all kinds of snacking moments, from lunch boxes and after school bites to road trips, movie nights and casual get-togethers.
Units sold20KB07D45W364
$16.03·★4.7·20.5K revsSet sail for a snacking adventure with PIRATE’S BOOTY Aged White Cheddar Cheese Puffs. Made with rice, corn and real cheese, these baked, not fried, puffs deliver delicious aged white cheddar flavor in every light and airy crunch. Their fun-to-munch texture and playful pirate spirit make snack time a treasure for the whole family. As a kosher certified snack containing no artificial colors and gluten free ingredients, this is one you can feel good about sharing with the whole crew. Packed in individual bags, PIRATE’S BOOTY cheese puffs are ready for all kinds of snacking moments, from lunch boxes and after school bites to road trips, movie nights and casual get-togethers. | Aged White Cheddar Cheese Puffs, Peanut and Tree Nut Free Kids Snacks, Snacks for Kids and School Lunches, 24 bags
Units sold10K
Annie's Homegrown
1 ASIN in Top 10
15.4%
Units
20K
Revenue
$78.8K
Avg. price
$3.99
B06XD2VJL8
$3.99·★4.5·5.3K revsAnnie's Organic Cheddar Cheesy Smiles, Baked Corn Puffs, Gluten Free, 4 oz | Baked Not Fried, Gluten-Free, 8g Whole Grain Per Serving, USDA Organic and Non-GMO
Units sold20K
SkinnyPop
1 ASIN in Top 10
15.4%
Units
20K
Revenue
$199.4K
Avg. price
$10.59
B0DLJ9GBMT
$10.59·★4.8·983 revsSkinnyPop Popcorn & Pirate's Booty Cheese Puffs, Snacks Variety Pack, 18 ct | Original Popcorn, Kettle Corn and Pirate's Booty Cheese Puffs, Gluten Free Variety Snack Bags for On-the-Go, 18 bags
Units sold20K
Trending Cheese Puffs Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DLJ9GBMT leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B00N0WZYS8 close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DLJ9GBMT
SkinnyPop Popcorn & Pirate's Booty Cheese Puffs, Snacks Variety Pack, 18 ct | Original Popcorn, Kettle Corn and Pirate's Booty Cheese Puffs, Gluten Free Variety Snack Bags for On-the-Go, 18 bags
Price
$10.59
Rating
4.8
Reviews
983
Latest month sales
B00N0WZYS8
Chester's Cheese Flavored Puff Corn, 4.25 Oz
Price
$2.94
Rating
4.7
Reviews
6.3K
Latest month sales
B0BG9CL1TV
PopCorners Popped Corn Snacks White Cheddar, 12 Oz
Unlock to view ASIN details and product titles
Price
$5.99
Rating
4.8
Reviews
186
Latest month sales
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