Gold Fish Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gold Fish sales on Amazon US totaled 363,900 units in July 2026 (▼ 3.2% vs. the prior month), generating an estimated $2,857,616 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.7% of unit volume and 58.5% of revenue, while a typical listing is priced at $7.90. The keyword itself pulled 36,791 Amazon queries over the same period (▲ 16.6% MoM).
Zooming out to the 12-month window ending July 2026, the gold fish Top 50 moved 4,126,150 units and $32,717,640 in cumulative sales — an average of 343,846 units and $2,726,470 per month. Monthly throughput topped out at 397,600 units in September 2025 and dipped to 242,200 in May 2026, leaving the latest reading 0.2% lower than August 2025.
Gold Fish Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
363.9K
▼ 3.2% MoM
Monthly Revenue 2026/07
$2.9M
▼ 5.3% MoM
Top 10 Market Share 2026/07
54.7%
Gold Fish Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gold fish listing on Amazon US in July 2026 is ASIN B01GQ5GQEG (Brand: Goldfish), which sold 40,000 units at $12.86 apiece — equal to 11.0% of every unit tracked in this report and 33% ahead of the No. 2 listing.
The Top 10 ASINs account for 199,000 units and $1,672,130 in July 2026 — 54.7% of unit volume and 58.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gold Fish' on Amazon
July 2026
Is 54.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01GQ5GQEG
Goldfish Crackers Big Smiles Variety Pack with Cheddar, Colors, and Pretzels, Snack Packs, 30 Ct
40K
▲ 0.0%vs. prior month
$421.6K
latest month
12-month trend
B079LJBZ6V
Goldfish Cheddar Cheese Crackers, Baked Snack Crackers, 1 oz On-the-Go Snack Packs, 20 Count Box
30K
▼ 40.0%vs. prior month
$283.5K
latest month
12-month trend
B0116WQ62G
Goldfish Cheddar Crackers, 1.5 oz. Snack Packs, 30 Count
30K
▲ 50.0%vs. prior month
$418.5K
latest month
12-month trend
B004SCTJE4
Goldfish Cheddar Baked Snack Crackers, 6.6 Oz Bag
20K
▲ 100.0%vs. prior month
$47.4K
latest month
12-month trend
B09H3YCZF1
365 by Whole Foods Market Organic Golden Round Crackers, 12 Ounce
20K
▲ 0.0%vs. prior month
$85.4K
latest month
12-month trend
B0BZB51C1R
Goldfish Cheddar Cheese Crackers, 27.3 Oz Carton
20K
▼ 33.3%vs. prior month
$128K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Gold Fish Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Goldfish is the best-performing gold fish brand in July 2026, moving 150,000 units across 6 ASINs for 75.4% of Top 10 volume. 365 by Whole Foods Market follows with 30,000 units (15.1%), ahead of Annie's Homegrown on 10,000 units (5.0%).
With 4 brands splitting the Top 10 and 95.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.14 to $9.88, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Goldfish
6 ASINs in Top 10
75.4%
Units
150K
Revenue
$1.4M
Avg. price
$9.88
B01GQ5GQEG
$12.86·★4.8·65.6K revsGoldfish Crackers Big Smiles Variety Pack with Cheddar, Colors, and Pretzels, Snack Packs, 30 Ct
Units sold40KB079LJBZ6V
$8.76·★4.8·31.4K revsGoldfish Cheddar Cheese Crackers, Baked Snack Crackers, 1 oz On-the-Go Snack Packs, 20 Count Box
Units sold30KB0116WQ62G
$19.29·★4.8·31.4K revsGoldfish Cheddar Crackers, 1.5 oz. Snack Packs, 30 Count
Units sold30KB004SCTJE4
$2.37·★4.8·15.2K revsGoldfish Cheddar Baked Snack Crackers, 6.6 Oz Bag
Units sold20KB0BZB51C1R
$7.99·★4.8·4.4K revsGoldfish Cheddar Cheese Crackers, 27.3 Oz Carton
Units sold20KB0BZB4N9Y3
$7.99·★4.7·2.2K revsGoldfish Flavor Blasted Xtra Cheddar Cheese Crackers, 27.3 Oz Carton
Units sold10K
365 by Whole Foods Market
2 ASINs in Top 10
15.1%
Units
30K
Revenue
$128K
Avg. price
$4.14
B09H3YCZF1
$3.99·★4.6·2.9K revs365 by Whole Foods Market Organic Golden Round Crackers, 12 Ounce
Units sold20KB083B39CF7
$4.29·★4.7·4K revs365 by Whole Foods Market, Organic Multi Pack Vanilla Animal Cookie, 6.3 Ounce
Units sold10K
Annie's Homegrown
1 ASIN in Top 10
5.0%
Units
10K
Revenue
$66.2K
Avg. price
$6.94
B06XDD24JQ
$6.94·★4.7·2.3K revsAnnie's Organic Cheddar Bunnies Baked Snack Crackers, 12 oz., 12 Pouches | Crunchy Cheddar Crackers, No Artificial Flavors or Synthetic Colors, Individual Pouches Are Great for Lunchboxes
Units sold10K
Trending Gold Fish Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000R9WRIC booked 9K units at $9.97, with ▲ 0.0% MoM change. On the growth side, B0FRGJJXFY leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B004SCTJE4 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000R9WRIC
Tetra Goldfish Flakes Fish Food, 7.06 oz | Nutritionally Balanced Daily Diet for Goldfish and Small Koi, Color-Enhancing, Highly Digestible, Clean & Clear Water Formula
Price
$9.97
Rating
4.7
Reviews
26.3K
Latest month sales
B0FRGJJXFY
Goldfish Grahams Baked Graham Crackers Multipack, 20 Packs
Price
$9.49
Rating
4.7
Reviews
250
Latest month sales
B004SCTJE4
Goldfish Cheddar Baked Snack Crackers, 6.6 Oz Bag
Unlock to view ASIN details and product titles
Price
$2.37
Rating
4.8
Reviews
15.2K
Latest month sales
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