Charlotte Tilbury Foundation Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Charlotte Tilbury Foundation sales on Amazon US totaled 128,000 units in July 2026 (▼ 46.0% vs. the prior month), generating an estimated $3,839,153 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.9% of unit volume and 63.1% of revenue, while a typical listing is priced at $31.21. The keyword itself pulled 17,221 Amazon queries over the same period (▲ 7.1% MoM).
Zooming out to the 12-month window ending July 2026, the charlotte tilbury foundation Top 50 moved 1,604,950 units and $48,354,651 in cumulative sales — an average of 133,746 units and $4,029,554 per month. Monthly throughput topped out at 237,100 units in June 2026 and dipped to 74,150 in August 2025, leaving the latest reading 72.6% higher than August 2025.
Charlotte Tilbury Foundation Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
128K
▼ 46.0% MoM
Monthly Revenue 2026/07
$3.8M
▼ 48.6% MoM
Top 10 Market Share 2026/07
60.9%
Charlotte Tilbury Foundation Market Share & Sales Concentration on Amazon US — July 2026
The most-sold charlotte tilbury foundation listing on Amazon US in July 2026 is ASIN B0G1VBDXYF (Brand: Luxe Cosmetics), which sold 20,000 units at $16.99 apiece — equal to 15.6% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 78,000 units and $2,424,180 in July 2026 — 60.9% of unit volume and 63.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Charlotte Tilbury Foundation' on Amazon
July 2026
Is 60.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0G1VBDXYF
Luxe Color Changing Foundation – Medium
20K
▼ 33.3%vs. prior month
$601K
latest month
12-month trend
B08FF2ZH33
Charlotte Tilbury Airbrush Flawless Setting Spray - Ultra-Fine Hydrating Mist to Prime & Set Makeup Up to 16Hr – Soothes and Blurs Skin, Waterproof, Wedding Makeup
10K
▲ 0.0%vs. prior month
$250K
latest month
12-month trend
B01H1V7WQU
LAURA GELLER Baked Balance-n-Brighten Powder Foundation – Light
10K
▼ 75.0%vs. prior month
$299.7K
latest month
12-month trend
B07CF7BVZK
Westmore Beauty Body Coverage Perfector - 2N Natural Radiance - 3.5 fl oz | Waterproof leg & body makeup, bronzer for women, tattoo cover up makeup, tattoo concealer
10K
▲ 0.0%vs. prior month
$467.9K
latest month
12-month trend
B08FF44TTY
Charlotte Tilbury Airbrush Flawless Setting Spray - Ultra-Fine Hydrating Mist to Prime & Set Makeup Up to 16Hr – Soothes and Blurs Skin, Waterproof, Wedding Makeup
8K
▲ 0.0%vs. prior month
$312K
latest month
12-month trend
B0DSGQ8Y5J
The Lip Balm. Hydrating Hyaluronic Acid Lip Balm. Niacinamide + Shea Butter | For Women & Men. With Ceramides, Non-Comedogenic. Relieves Dry, Chapped Lips. 15ml / 0.5 fl oz.
5K
▼ 37.5%vs. prior month
$140K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Charlotte Tilbury Foundation Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Luxe Cosmetics is the best-performing charlotte tilbury foundation brand in July 2026, moving 20,000 units across 1 ASIN for 25.6% of Top 10 volume. Charlotte Tilbury follows with 18,000 units (23.1%), ahead of LAURA GELLER NEW YORK on 14,000 units (17.9%).
With 8 brands splitting the Top 10 and 66.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $16.99 to $33.25, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Luxe Cosmetics
1 ASIN in Top 10
25.6%
Units
20K
Revenue
$601K
Avg. price
$16.99
B0G1VBDXYF
$16.99·★3.9·6.5K revsLuxe Color Changing Foundation – Medium
Units sold20K
Charlotte Tilbury
2 ASINs in Top 10
23.1%
Units
18K
Revenue
$562K
Avg. price
$32.00
B08FF2ZH33
$25.00·★4.6·5.4K revsCharlotte Tilbury Airbrush Flawless Setting Spray - Ultra-Fine Hydrating Mist to Prime & Set Makeup Up to 16Hr – Soothes and Blurs Skin, Waterproof, Wedding Makeup
Units sold10KB08FF44TTY
$39.00·★4.6·5.4K revsCharlotte Tilbury Airbrush Flawless Setting Spray - Ultra-Fine Hydrating Mist to Prime & Set Makeup Up to 16Hr – Soothes and Blurs Skin, Waterproof, Wedding Makeup
Units sold8K
LAURA GELLER NEW YORK
2 ASINs in Top 10
17.9%
Units
14K
Revenue
$385.5K
Avg. price
$33.25
B01H1V7WQU
$32.00·★4.2·18K revsLAURA GELLER Baked Balance-n-Brighten Powder Foundation – Light
Units sold10KB01BRD1TPI
$34.49·★4.2·1.9K revsLAURA GELLER Baked Double Take Powder Foundation, Matte Finish – Fair
Units sold4K
Trending Charlotte Tilbury Foundation Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0DJ8Z98MY booked 4K units at $27.90, with ▼ 20.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DJ8Z98MY
ELROEL Blanc Cover Cream Stick V White - Korean Foundation (#202 Natural) | Medium To Full Coverage, Dewy Finish, Color-Changing Foundation Stick with Volufiline, Dual-Ended, Built-In Detachable Brush
Price
$27.90
Rating
3.7
Reviews
8K
Latest month sales
B01ACPVW3G
COVERGIRL Simply Ageless 3-in-1 Foundation - 225 Buff Beige
Price
$9.97
Rating
4.5
Reviews
55.9K
Latest month sales
B01BRD1TPI
LAURA GELLER Baked Double Take Powder Foundation, Matte Finish – Fair
Unlock to view ASIN details and product titles
Price
$34.49
Rating
4.2
Reviews
1.9K
Latest month sales
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