Cerave Sa Lotion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cerave Sa Lotion sales on Amazon US totaled 921,000 units in July 2026 (▼ 19.1% vs. the prior month), generating an estimated $14,699,440 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.5% of unit volume and 56.9% of revenue, while a typical listing is priced at $16.41. The keyword itself pulled 16,077 Amazon queries over the same period (▲ 12.4% MoM).
Zooming out to the 12-month window ending July 2026, the cerave sa lotion Top 50 moved 10,523,900 units and $166,698,820 in cumulative sales — an average of 876,992 units and $13,891,568 per month. Monthly throughput topped out at 1,137,900 units in June 2026 and dipped to 565,100 in May 2026, leaving the latest reading 14.8% higher than August 2025.
Cerave Sa Lotion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
921K
▼ 19.1% MoM
Monthly Revenue 2026/07
$14.7M
▼ 18.0% MoM
Top 10 Market Share 2026/07
57.5%
Cerave Sa Lotion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cerave sa lotion listing on Amazon US in July 2026 is ASIN B08BW46XXK (Brand: Vanicream), which sold 100,000 units at $13.97 apiece — equal to 10.9% of every unit tracked in this report and 11% ahead of the No. 2 listing.
The Top 10 ASINs account for 530,000 units and $8,366,500 in July 2026 — 57.5% of unit volume and 56.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cerave Sa Lotion' on Amazon
July 2026
Is 57.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08BW46XXK
Vanicream Daily Facial Moisturizer, Lightweight, Non-Greasy, 3 Fl Oz | Formulated Without Common Irritants for Sensitive Skin, Moisturizing Face Cream with 5 Key Cermides and Hyaluronic Acid
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B00365DABC
CeraVe PM Facial Moisturizing Lotion, Skin Care for Dry Skin, Oil-Free, 3oz | Travel Sized Face Lotion with Hyaluronic Acid, Niacinamide & Ceramides, Face Moisturizer for Men & Women, Skin Barrier Repair
90K
▼ 10.0%vs. prior month
$1.3M
latest month
12-month trend
B00TTD9BRC
CeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Skin Care with Hyaluronic Acid, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
70K
▼ 30.0%vs. prior month
$1.3M
latest month
12-month trend
B07RK4HST7
CeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 19oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
60K
▼ 33.3%vs. prior month
$1.1M
latest month
12-month trend
B07BRDVQ4B
Amlactin Daily Nourish Body Lotion, 12% Lactic Acid, 14.1 oz | 12% lactic acid body lotion exfoliates and moisturizes dry skin to help reveal softer, smoother daily hydration.
50K
▼ 28.6%vs. prior month
$798.5K
latest month
12-month trend
B00F97FHAW
CeraVe AM Oil Face Moisturizer Lotion, Sunscreen for Face, SPF 30, 3oz
40K
▼ 20.0%vs. prior month
$598.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cerave Sa Lotion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CeraVe is the best-performing cerave sa lotion brand in July 2026, moving 350,000 units across 7 ASINs for 66.0% of Top 10 volume. Vanicream follows with 100,000 units (18.9%), ahead of Amlactin on 50,000 units (9.4%).
With 4 brands splitting the Top 10 and 94.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $13.97 to $15.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CeraVe
7 ASINs in Top 10
66.0%
Units
350K
Revenue
$5.7M
Avg. price
$15.29
B00365DABC
$11.99·★4.7·63K revsCeraVe PM Facial Moisturizing Lotion, Skin Care for Dry Skin, Oil-Free, 3oz | Travel Sized Face Lotion with Hyaluronic Acid, Niacinamide & Ceramides, Face Moisturizer for Men & Women, Skin Barrier Repair
Units sold90KB00TTD9BRC
$17.00·★4.7·147.9K revsCeraVe Moisturizing Cream, Face & Body Moisturizer for Dry Skin, 19oz | Skin Care with Hyaluronic Acid, Skin Barrier Repair, Ceramide Moisturizer, Fragrance Free, Non-Comedogenic, Daily Use
Units sold70KB07RK4HST7
$18.14·★4.7·150.3K revsCeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 19oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
Units sold60KB00F97FHAW
$14.97·★4.5·97.8K revsCeraVe AM Oil Face Moisturizer Lotion, Sunscreen for Face, SPF 30, 3oz
Units sold40KB000YJ2SLG
$14.97·★4.7·150.3K revsCeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 12oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
Units sold30KB08CQ9T6KN
$15.97·★4.7·83.1K revsCeraVe Renewing Salicylic Acid Cleanser, BHA Exfoliating Face Wash, 16oz | Skin Care with Hyaluronic Acid & Niacinamide, Facial Cleanser, Face Cleanser, Ceramides, Fragrance Free, Non-Comedogenic
Units sold30KB077TWXCQV
$13.99·★4.6·37.1K revsCeraVe Salicylic Acid Body Wash, Exfoliates Rough and Bumpy Skin, 10oz | Skin Care, Hyaluronic Acid, Niacinamide, Exfoliating, Dry Skin, Rough and Bumpy Skin, Hydrating, Gentle Exfoliation
Units sold30K
Vanicream
1 ASIN in Top 10
18.9%
Units
100K
Revenue
$1.4M
Avg. price
$13.97
B08BW46XXK
$13.97·★4.6·25.5K revsVanicream Daily Facial Moisturizer, Lightweight, Non-Greasy, 3 Fl Oz | Formulated Without Common Irritants for Sensitive Skin, Moisturizing Face Cream with 5 Key Cermides and Hyaluronic Acid
Units sold100K
Amlactin
1 ASIN in Top 10
9.4%
Units
50K
Revenue
$798.5K
Avg. price
$15.97
B07BRDVQ4B
$15.97·★4.4·36.9K revsAmlactin Daily Nourish Body Lotion, 12% Lactic Acid, 14.1 oz | 12% lactic acid body lotion exfoliates and moisturizes dry skin to help reveal softer, smoother daily hydration.
Units sold50K
Trending Cerave Sa Lotion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000YJ2SLG booked 30K units at $14.97, with ▲ 0.0% MoM change. On the growth side, B00BN2UF54 leads positive momentum with ▲ 455.6% MoM growth on 5K units, with B0BX6LGM56 close behind at ▲ 300.0% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000YJ2SLG
CeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 12oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
Price
$14.97
Rating
4.7
Reviews
150.3K
Latest month sales
B00BN2UF54
CeraVe Therapeutic Hand Cream, Hyaluronic Acid & Niacinamide Lotion, 3oz | Dermatologist-Tested Dimethicone Hand Lotion Protects Over-Worked Skin; Ideal Hand Cream For Dry Cracked Hands
Price
$10.99
Rating
4.5
Reviews
8.2K
Latest month sales
B0BX6LGM56
CeraVe Moisturizing Cream for Itch Relief, Anti Itch Cream, 16oz | Skin Care That Relieves Minor Skin Irritations, Sunburn & Bug Bites with Pramoxine Hydrochloride In A Fragrance Free Formula
Unlock to view ASIN details and product titles
Price
$23.97
Rating
4.7
Reviews
11.9K
Latest month sales
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