Mens Lotion Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Mens Lotion sales on Amazon US totaled 568,000 units in July 2026 (▼ 20.2% vs. the prior month), generating an estimated $6,979,450 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.3% of unit volume and 56.5% of revenue, while a typical listing is priced at $13.40. The keyword itself pulled 26,018 Amazon queries over the same period (▲ 7.5% MoM).
Zooming out to the 12-month window ending July 2026, the mens lotion Top 50 moved 7,251,200 units and $89,297,682 in cumulative sales — an average of 604,267 units and $7,441,474 per month. Monthly throughput topped out at 718,000 units in November 2025 and dipped to 389,000 in May 2026, leaving the latest reading 0.4% higher than August 2025.
Mens Lotion Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
568K
▼ 20.2% MoM
Monthly Revenue 2026/07
$7M
▼ 22.2% MoM
Top 10 Market Share 2026/07
56.3%
Mens Lotion Market Share & Sales Concentration on Amazon US — July 2026
The most-sold mens lotion listing on Amazon US in July 2026 is ASIN B08KT2Z93D (Brand: eos), which sold 100,000 units at $9.97 apiece — equal to 17.6% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 320,000 units and $3,940,100 in July 2026 — 56.3% of unit volume and 56.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Mens Lotion' on Amazon
July 2026
Is 56.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B08KT2Z93D
eos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture, 16 fl oz
100K
▲ 0.0%vs. prior month
$939K
latest month
12-month trend
B07RK4HST7
CeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 19oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
60K
▼ 33.3%vs. prior month
$1.1M
latest month
12-month trend
B000YJ2SLG
CeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 12oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
30K
▲ 0.0%vs. prior month
$438.3K
latest month
12-month trend
B001459IEE
Aveeno Daily Moisturizing Body Lotion for Normal to Dry Skin, Moisturizer with Soothing Prebiotic Oat, Non Greasy, Non Comedogenic, Fragrance Free Body Lotion for Women & Men, 18 Fl Oz
30K
▼ 50.0%vs. prior month
$297K
latest month
12-month trend
B099N2SLT9
Cetaphil Moisturizing Face & Body Lotion, Sensitive Skin, 20oz | Fragrance-Free, Hypoallergenic, Non-Comedogenic, Hydrates Dry Sensitive Skin, Dermatologist Recommended, Large 20 Oz
30K
▼ 25.0%vs. prior month
$456.9K
latest month
12-month trend
B0034F9K36
Jergens Ultra Healing Body Lotion, Moisturizer for Dry Skin, 32 fl oz | Intense Moisture for Extra Dry, Cracked Skin, Large 32 oz Bottle, Vitamins C+E+B5, Fast-Absorbing, Dermatologist Tested
20K
▲ 0.0%vs. prior month
$215.8K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Mens Lotion Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
eos is the best-performing mens lotion brand in July 2026, moving 100,000 units across 1 ASIN for 31.3% of Top 10 volume. CeraVe follows with 90,000 units (28.1%), ahead of Aveeno on 30,000 units (9.4%).
With 8 brands splitting the Top 10 and 68.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.62 to $16.55, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
eos
1 ASIN in Top 10
31.3%
Units
100K
Revenue
$939K
Avg. price
$9.97
B08KT2Z93D
$9.97·★4.7·74.3K revseos Shea Better Body Lotion- Vanilla Cashmere, 24-Hour Moisture, 16 fl oz
Units sold100K
CeraVe
2 ASINs in Top 10
28.1%
Units
90K
Revenue
$1.5M
Avg. price
$16.55
B07RK4HST7
$18.14·★4.7·150.4K revsCeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 19oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
Units sold60KB000YJ2SLG
$14.97·★4.7·150.4K revsCeraVe Daily Moisturizing Lotion, Face and Body Lotion, Skin care, 12oz | Hyaluronic Acid, Lotion For Dry Skin, Skin Barrier Repair, Ceramide Moisturizer, For Men and Women, Fragrance Free, Oil-Free
Units sold30K
Aveeno
1 ASIN in Top 10
9.4%
Units
30K
Revenue
$297K
Avg. price
$9.62
B001459IEE
$9.62·★4.8·58.9K revsAveeno Daily Moisturizing Body Lotion for Normal to Dry Skin, Moisturizer with Soothing Prebiotic Oat, Non Greasy, Non Comedogenic, Fragrance Free Body Lotion for Women & Men, 18 Fl Oz
Units sold30K
Trending Mens Lotion Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0009F3O8Q booked 10K units at $6.69, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0009F3O8Q
Palmer's Cocoa Butter Body Lotion Formula, Daily Skin Therapy (13.5 Fl Oz) | Intensive Moisturizer Enriched with Vitamin E to Relieve Rough, Dry Skin. Helps Provide 48-Hour Deep Hydration, Pump Bottle
Price
$6.69
Rating
4.8
Reviews
44.1K
Latest month sales
B001PBOKRM
Jergens Cherry Almond Hand & Body Lotion, Dry Skin, 32 fl oz | Fast-Absorbing Moisturizer, Vitamins E, C & B5, Softens Dry Skin, Dermatologist Tested, Cherry Almond Scent
Price
$10.40
Rating
4.8
Reviews
31.3K
Latest month sales
B00DEX61A8
NIVEA MEN Maximum Hydration Lotion, 48-Hour Body Moisturizer, 16.9 FL OZ | Aloe Vera Body Lotion for Men, 3-in-1 Lotion for Body, Hands and Face, Fast Absorbing, Non Sticky
Unlock to view ASIN details and product titles
Price
$7.26
Rating
4.7
Reviews
25.2K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this mens lotion report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card