Cerave Retinol Serum Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cerave Retinol Serum sales on Amazon US totaled 831,000 units in July 2026 (▼ 21.1% vs. the prior month), generating an estimated $15,133,850 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.2% of unit volume and 57.6% of revenue, while a typical listing is priced at $18.46. The keyword itself pulled 20,344 Amazon queries over the same period (▲ 2.2% MoM).
Zooming out to the 12-month window ending July 2026, the cerave retinol serum Top 50 moved 9,158,250 units and $163,952,458 in cumulative sales — an average of 763,188 units and $13,662,705 per month. Monthly throughput topped out at 1,053,000 units in June 2026 and dipped to 502,300 in May 2026, leaving the latest reading 36.6% higher than August 2025.
Cerave Retinol Serum Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
831K
▼ 21.1% MoM
Monthly Revenue 2026/07
$15.1M
▼ 22.2% MoM
Top 10 Market Share 2026/07
60.2%
Cerave Retinol Serum Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cerave retinol serum listing on Amazon US in July 2026 is ASIN B0DG4WXBCF (Brand: MEDITHERAPY), which sold 100,000 units at $17.49 apiece — equal to 12.0% of every unit tracked in this report.
The Top 10 ASINs account for 500,000 units and $8,712,700 in July 2026 — 60.2% of unit volume and 57.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cerave Retinol Serum' on Amazon
July 2026
Is 60.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0DG4WXBCF
MEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde, Niacinamide, Cica | Korean Hydrating Face & Body Serum for Dull, Uneven Skin, All Skin Types, K-Beauty
100K
▲ 0.0%vs. prior month
$2M
latest month
12-month trend
B0DK4Y2YP3
celimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
100K
▲ 0.0%vs. prior month
$1.8M
latest month
12-month trend
B00365DABC
CeraVe PM Facial Moisturizing Lotion, Skin Care for Dry Skin, Oil-Free, 3oz | Travel Sized Face Lotion with Hyaluronic Acid, Niacinamide & Ceramides, Face Moisturizer for Men & Women, Skin Barrier Repair
90K
▼ 10.0%vs. prior month
$1.3M
latest month
12-month trend
B00SNPCSUY
CeraVe Night Cream, Face Moisturizer, Skin Care for Dry Skin, 1.7oz | Skin Renewing Face Moisturizer with Hyaluronic Acid & Peptides, Night Cream For Men & Women, Anti-Aging Face Cream, Daily Use
60K
▼ 14.3%vs. prior month
$926.4K
latest month
12-month trend
B07VWSN95S
CeraVe Resurfacing Retinol Face Serum with Niacinamide, Pore Minimizer, 1oz | Skin Care Brightening Serum with Licorice Root, Acne Scar & Hyperpigmentation Treatment, Dark Spot Corrector, Skin Repair
30K
▼ 25.0%vs. prior month
$549.9K
latest month
12-month trend
B0CLLV2T1P
ANUA Niacinamide 10 + TXA 4 Serum, Korean Skincare, 1.01 fl.oz | Dark Spot Care, Hyaluronic Acid, Tranexamic Acid, Lightweight & Hydrating All-in-One Daily Facial Serum for Glass Skin
30K
▼ 57.1%vs. prior month
$628.2K
latest month
12-month trend
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Best Cerave Retinol Serum Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
CeraVe is the best-performing cerave retinol serum brand in July 2026, moving 200,000 units across 4 ASINs for 40.0% of Top 10 volume. MEDITHERAPY follows with 100,000 units (20.0%), ahead of celimax on 100,000 units (20.0%).
With 7 brands splitting the Top 10 and 80.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.33 to $17.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
CeraVe
4 ASINs in Top 10
40.0%
Units
200K
Revenue
$3.1M
Avg. price
$15.33
B00365DABC
$14.97·★4.7·63K revsCeraVe PM Facial Moisturizing Lotion, Skin Care for Dry Skin, Oil-Free, 3oz | Travel Sized Face Lotion with Hyaluronic Acid, Niacinamide & Ceramides, Face Moisturizer for Men & Women, Skin Barrier Repair
Units sold90KB00SNPCSUY
$15.44·★4.6·57K revsCeraVe Night Cream, Face Moisturizer, Skin Care for Dry Skin, 1.7oz | Skin Renewing Face Moisturizer with Hyaluronic Acid & Peptides, Night Cream For Men & Women, Anti-Aging Face Cream, Daily Use
Units sold60KB07VWSN95S
$16.49·★4.6·56.8K revsCeraVe Resurfacing Retinol Face Serum with Niacinamide, Pore Minimizer, 1oz | Skin Care Brightening Serum with Licorice Root, Acne Scar & Hyperpigmentation Treatment, Dark Spot Corrector, Skin Repair
Units sold30KB00JJPMXDO
$14.44·★4.3·75.3K revsCeraVe Eye Repair Cream, Hyaluronic Acid Eye Cream for Dark Circles, 0.5oz | Skin Care, Under Eye Treatment for Puffiness with Niacinamide, Ceramides & Marine Botanical Complex, Ophthalmologist Tested
Units sold20K
MEDITHERAPY
1 ASIN in Top 10
20.0%
Units
100K
Revenue
$2M
Avg. price
$17.49
B0DG4WXBCF
$17.49·★4.3·10.7K revsMEDITHERAPY Retinal Skin Booster Serum 5.07 fl oz | Retinaldehyde, Niacinamide, Cica | Korean Hydrating Face & Body Serum for Dull, Uneven Skin, All Skin Types, K-Beauty
Units sold100K
celimax
1 ASIN in Top 10
20.0%
Units
100K
Revenue
$1.8M
Avg. price
$16.00
B0DK4Y2YP3
$16.00·★4.4·23.5K revscelimax The Vita A Retinal Shot Tightening Booster (0.51 fl.oz) | 0.1% Retinal, 3% Matryxyl, High-Strength Retinoid, Anti Aging, Pore Minimizer, Fine Lines, Skin Firming, Korean Skin Care
Units sold100K
Trending Cerave Retinol Serum Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0779YGB2G booked 20K units at $11.90, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0779YGB2G
The Ordinary Retinol 1% in Squalane, High-Strength Retinol Serum for Anti-Aging and Skin Smoothing
Price
$11.90
Rating
4.6
Reviews
19.6K
Latest month sales
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