A And D Ointment Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
A And D Ointment sales on Amazon US totaled 248,500 units in July 2026 (▲ 3.1% vs. the prior month), generating an estimated $2,526,964 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 90.5% of unit volume and 90.0% of revenue, while a typical listing is priced at $12.81. The keyword itself pulled 23,090 Amazon queries over the same period (▲ 4.0% MoM).
Zooming out to the 12-month window ending July 2026, the a and d ointment Top 50 moved 2,205,600 units and $24,200,603 in cumulative sales — an average of 183,800 units and $2,016,717 per month. Monthly throughput topped out at 248,500 units in July 2026 and dipped to 111,600 in May 2026, leaving the latest reading 54.4% higher than August 2025.
A And D Ointment Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
248.5K
▲ 3.1% MoM
Monthly Revenue 2026/07
$2.5M
▼ 3.8% MoM
Top 10 Market Share 2026/07
90.5%
A And D Ointment Market Share & Sales Concentration on Amazon US — July 2026
The most-sold a and d ointment listing on Amazon US in July 2026 is ASIN B00ZQXT4EY (Brand: Desitin), which sold 90,000 units at $7.97 apiece — equal to 36.2% of every unit tracked in this report and 29% ahead of the No. 2 listing.
The Top 10 ASINs account for 225,000 units and $2,273,280 in July 2026 — 90.5% of unit volume and 90.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'A And D Ointment' on Amazon
July 2026
Is 90.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00ZQXT4EY
Desitin Maximum Strength Diaper Rash Paste, 40% Zinc Oxide, 4.8 oz | Helps Treat, Relieve & Prevent Diaper Rash, 40% Zinc Oxide, Immediate Relief, Protects up to 12 Hours, Hypoallergenic
90K
▲ 0.0%vs. prior month
$699.3K
latest month
12-month trend
B006IB5T4W
Aquaphor Advanced Therapy Healing Ointment Skin Protectant, 14 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
70K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B01D2NTLZG
A+D Original Diaper Rash Ointment Prevents & Treats Diaper Rash, Moisturizing Skin Protectant with Vitamins A & D, Healing Skin Ointment for Dry and Cracked Skin 4oz
30K
▲ 50.0%vs. prior month
$164.1K
latest month
12-month trend
B016I2JUWM
A+D Original Diaper Rash Ointment Prevents & Treats Diaper Rash, Moisturizing Skin Protectant with Vitamins A & D, Healing Skin Ointment for Dry and Cracked Skin 16 oz | This baby diaper cream prevents & protects diaper rash, and moisturizes & heals dry skin
10K
▲ 0.0%vs. prior month
$144.7K
latest month
12-month trend
B0D6WHPMMK
A+D Overnight Healing Diaper Rash Ointment, with Vitamins, Lavender, 3.6 Oz | Soothes, Protects and Relieves Irritated Skin Overnight with Vitamins A and D, Colloidal Oatmeal & Lavender
6K
▼ 14.3%vs. prior month
$36.3K
latest month
12-month trend
B0DVBVDWFQ
A+D Medicated Rash Ointment 1.5 oz– Relieves Rash & Skin Irritated Skin from Poison Ivy, Eczema, Beard, Bikini, Dry Skin, Chapped Skin, bug bites. Made with Colloidal Oatmeal | Relieves Rash & Irritation from Poison Ivy, Eczema, Beard, Bikini, Dry and Chapped Skin, Made with Colloidal Oatmeal
5K
▲ 0.0%vs. prior month
$24.9K
latest month
12-month trend
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Best A And D Ointment Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Desitin is the best-performing a and d ointment brand in July 2026, moving 90,000 units across 1 ASIN for 40.0% of Top 10 volume. Aquaphor follows with 70,000 units (31.1%), ahead of A+D on 62,000 units (27.6%).
With 4 brands splitting the Top 10 and 98.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.97 to $16.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Desitin
1 ASIN in Top 10
40.0%
Units
90K
Revenue
$699.3K
Avg. price
$7.97
B00ZQXT4EY
$7.97·★4.8·51.3K revsDesitin Maximum Strength Diaper Rash Paste, 40% Zinc Oxide, 4.8 oz | Helps Treat, Relieve & Prevent Diaper Rash, 40% Zinc Oxide, Immediate Relief, Protects up to 12 Hours, Hypoallergenic
Units sold90K
Aquaphor
1 ASIN in Top 10
31.1%
Units
70K
Revenue
$1M
Avg. price
$16.49
B006IB5T4W
$16.49·★4.8·86.8K revsAquaphor Advanced Therapy Healing Ointment Skin Protectant, 14 OZ | Clinically Proven Skin Protectant Moisturizer for Cracked, Irritated or Dry Skin Relief, Dye and Fragrance Free
Units sold70K
A+D
7 ASINs in Top 10
27.6%
Units
62K
Revenue
$503.1K
Avg. price
$10.29
B01D2NTLZG
$5.47·★4.8·41K revsA+D Original Diaper Rash Ointment Prevents & Treats Diaper Rash, Moisturizing Skin Protectant with Vitamins A & D, Healing Skin Ointment for Dry and Cracked Skin 4oz
Units sold30KB016I2JUWM
$14.47·★4.8·41K revsA+D Original Diaper Rash Ointment Prevents & Treats Diaper Rash, Moisturizing Skin Protectant with Vitamins A & D, Healing Skin Ointment for Dry and Cracked Skin 16 oz | This baby diaper cream prevents & protects diaper rash, and moisturizes & heals dry skin
Units sold10KB0D6WHPMMK
$6.48·★4.7·2.2K revsA+D Overnight Healing Diaper Rash Ointment, with Vitamins, Lavender, 3.6 Oz | Soothes, Protects and Relieves Irritated Skin Overnight with Vitamins A and D, Colloidal Oatmeal & Lavender
Units sold6KB0DVBVDWFQ
$4.97·★4.6·1.7K revsA+D Medicated Rash Ointment 1.5 oz– Relieves Rash & Skin Irritated Skin from Poison Ivy, Eczema, Beard, Bikini, Dry Skin, Chapped Skin, bug bites. Made with Colloidal Oatmeal | Relieves Rash & Irritation from Poison Ivy, Eczema, Beard, Bikini, Dry and Chapped Skin, Made with Colloidal Oatmeal
Units sold5KB0F9LFZ4L3
$6.97·★4.6·2K revsA+D Antimicrobial Hydrogel Spray with Hypochlorous Acid Spray for Skin, 4oz | Hypochlorous acid diaper rash spray. Helps heal rashes & skin irritations. Sting-free, safe for all ages.
Units sold5KB016N3PHBO
$5.69·★4.8·8.2K revsA+D Zinc Oxide Diaper Rash Treatment Cream, Dimethicone 1%, Zinc Oxide 10%, Easy Spreading Baby Rash Cream, 4 Ounce Tube (Packaging May Vary)
Units sold3KB07JN3623Z
$27.99·★4.8·2.7K revsA+D Original Diaper Rash Ointment, 1 Pound Jar Pack of 2 | Skin Protectant Treats and Prevents Diaper Rash with Vitamins A and D, Healing Ointment for Dry and Cracked Skin
Units sold3K
Trending A And D Ointment Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0DQ3QWGMG leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B005IJ6X18 close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DQ3QWGMG
ViveCare Vitamins A&D Ointment - Skin Protectant & Healing Lotion | Babies, Adults, Seniors - Soothing Cream for Diaper Rash Prevention, Skin Chaffing & Irritation, Burns, Cuts, Scrapes (15oz)
Price
$9.99
Rating
4.7
Reviews
102
Latest month sales
B005IJ6X18
Dynarex Vitamins A & D Ointment, Ointment with Vitamin A and Vitamin D Skin Protectant, for Diaper Rash and Discomfort, White, 15 oz Jar
Price
$8.00
Rating
4.7
Reviews
6.5K
Latest month sales
B07K2ZK1M2
McKesson Vitamin A and D Skin Protectant Cream with Zinc Oxide, 6 oz, 1 ct | Incontinence Barrier Cream, Diaper Rash, Healing Dry and Cracked Skin
Unlock to view ASIN details and product titles
Price
$14.49
Rating
4.7
Reviews
104
Latest month sales
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