Cepillo De Dientes Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cepillo De Dientes sales on Amazon US totaled 806,000 units in July 2026 (▼ 5.0% vs. the prior month), generating an estimated $13,998,460 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.1% of unit volume and 58.9% of revenue, while a typical listing is priced at $16.16. The keyword itself pulled 26,847 Amazon queries over the same period (▲ 4.0% MoM).
Zooming out to the 12-month window ending July 2026, the cepillo de dientes Top 50 moved 9,109,550 units and $166,388,149 in cumulative sales — an average of 759,129 units and $13,865,679 per month. Monthly throughput topped out at 881,300 units in November 2025 and dipped to 458,500 in May 2026, leaving the latest reading 4.5% higher than August 2025.
Cepillo De Dientes Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
806K
▼ 5.0% MoM
Monthly Revenue 2026/07
$14M
▼ 2.2% MoM
Top 10 Market Share 2026/07
57.1%
Cepillo De Dientes Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cepillo de dientes listing on Amazon US in July 2026 is ASIN B00IRKRK9O (Brand: TheraBreath), which sold 100,000 units at $14.97 apiece — equal to 12.4% of every unit tracked in this report.
The Top 10 ASINs account for 460,000 units and $8,238,800 in July 2026 — 57.1% of unit volume and 58.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cepillo De Dientes' on Amazon
July 2026
Is 57.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00IRKRK9O
TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B083JHCCV2
Boka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B072YVWBXH
Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
60K
▲ 50.0%vs. prior month
$2.2M
latest month
12-month trend
B01BNEWDFQ
Colgate Cavity Protection Fluoride Toothpaste, Mint, 6 Pack, 6 oz | Bulk Anticavity Adult Toothpaste, Fights Cavities, Enamel Strengthening, ADA Accepted, Great Regular Mint Flavor
40K
▲ 33.3%vs. prior month
$401.6K
latest month
12-month trend
B00CC6XSSQ
Colgate Extra Clean Adult Toothbrushes, Soft, Value 6 Pack | Convenient Bulk Toothbrush Pack, Effectively Cleans Hard-To-Reach Areas, Easy-to-Grip Handle Made from Recycled Plastic
40K
▲ 0.0%vs. prior month
$194.8K
latest month
12-month trend
B00CC6XSRC
Colgate Extra Clean Medium Toothbrushes, 6 Pack | Bulk Size, Medium Bristles, Extra Clean, Easy Grip Handle, Removes Plaque
30K
▼ 40.0%vs. prior month
$144.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cepillo De Dientes Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Colgate is the best-performing cepillo de dientes brand in July 2026, moving 110,000 units across 3 ASINs for 23.9% of Top 10 volume. TheraBreath follows with 100,000 units (21.7%), ahead of Boka on 100,000 units (21.7%).
With 6 brands splitting the Top 10 and 67.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.49 to $14.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Colgate
3 ASINs in Top 10
23.9%
Units
110K
Revenue
$741.3K
Avg. price
$6.49
B01BNEWDFQ
$9.98·★4.8·65.9K revsColgate Cavity Protection Fluoride Toothpaste, Mint, 6 Pack, 6 oz | Bulk Anticavity Adult Toothpaste, Fights Cavities, Enamel Strengthening, ADA Accepted, Great Regular Mint Flavor
Units sold40KB00CC6XSSQ
$4.52·★4.6·69K revsColgate Extra Clean Adult Toothbrushes, Soft, Value 6 Pack | Convenient Bulk Toothbrush Pack, Effectively Cleans Hard-To-Reach Areas, Easy-to-Grip Handle Made from Recycled Plastic
Units sold40KB00CC6XSRC
$4.96·★4.6·58.5K revsColgate Extra Clean Medium Toothbrushes, 6 Pack | Bulk Size, Medium Bristles, Extra Clean, Easy Grip Handle, Removes Plaque
Units sold30K
TheraBreath
1 ASIN in Top 10
21.7%
Units
100K
Revenue
$1.5M
Avg. price
$14.97
B00IRKRK9O
$14.97·★4.8·53.7K revsTheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
Units sold100K
Boka
1 ASIN in Top 10
21.7%
Units
100K
Revenue
$1.1M
Avg. price
$9.88
B083JHCCV2
$9.88·★4.5·61K revsBoka Toothpaste - Fluoride Free Toothpaste, Nano Hydroxyapatite Toothpaste | Appropriate for Sensitive Teeth - Adult Oral Care - Ela Mint - 4 Oz, 1PK
Units sold100K
Trending Cepillo De Dientes Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01KZ6V00W booked 20K units at $17.94, with ▲ 100.0% MoM change. On the growth side, B006ZBT0OA leads positive momentum with ▲ 250.0% MoM growth on 7K units, with B0FRFW6VYR close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01KZ6V00W
Oral-B Pro Clean Cross Action Toothbrushes, Deep Plaque Removal, 6 Count
Price
$17.94
Rating
4.7
Reviews
22.9K
Latest month sales
B006ZBT0OA
Colgate Extra Clean Soft Toothbrush, 3 Pack | Soft Bristles, Easy Grip Handle, Removes Plaque, Everyday Clean, Triple Toothpaste Pack, Easily Stock Up and Save
Price
$3.89
Rating
4.6
Reviews
68.9K
Latest month sales
B0FRFW6VYR
Onlyone Electric Toothbrush for Adults, Rechargeable Electric Toothbrush with 8 Brush Heads, Travel Case, Charging Base & Wireless Charging - 5 Modes with Smart Timer, White
Unlock to view ASIN details and product titles
Price
$26.99
Rating
4.4
Reviews
1.7K
Latest month sales
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