Centrum Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Centrum sales on Amazon US totaled 433,000 units in July 2026 (▼ 13.6% vs. the prior month), generating an estimated $7,973,870 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.1% of unit volume and 55.4% of revenue, while a typical listing is priced at $17.33. The keyword itself pulled 29,049 Amazon queries over the same period (▲ 9.0% MoM).
Zooming out to the 12-month window ending July 2026, the centrum Top 50 moved 4,996,700 units and $91,166,793 in cumulative sales — an average of 416,392 units and $7,597,233 per month. Monthly throughput topped out at 501,000 units in June 2026 and dipped to 259,000 in May 2026, leaving the latest reading 4.5% higher than August 2025.
Centrum Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
433K
▼ 13.6% MoM
Monthly Revenue 2026/07
$8M
▼ 14.0% MoM
Top 10 Market Share 2026/07
53.1%
Centrum Market Share & Sales Concentration on Amazon US — July 2026
The most-sold centrum listing on Amazon US in July 2026 is ASIN B001F71XAI (Brand: ONE A DAY), which sold 40,000 units at $13.99 apiece — equal to 9.2% of every unit tracked in this report.
The Top 10 ASINs account for 230,000 units and $4,416,000 in July 2026 — 53.1% of unit volume and 55.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Centrum' on Amazon
July 2026
Is 53.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B001F71XAI
One A Day Multivitamin for Men - Daily Mens Multivitamins with Vitamin D, Zinc, Folic Acid, and B Vitamins, Physical Energy Support, 200 Count
40K
▼ 33.3%vs. prior month
$608K
latest month
12-month trend
B09KCCVL9V
Centrum Silver Women's Multivitamin for Women 50 and Over, 200 Tablets | Contains Vitamin D3, B Vitamins, Calcium, and Antioxidants, Non-GMO Ingredients, Supports Memory and Cognition, GLP-1 Support
40K
▲ 33.3%vs. prior month
$732.4K
latest month
12-month trend
B00FOTMGTU
THORNE Basic Nutrients 2/Day, Vitamin & Mineral Formula, 60 Capsules | Comprehensive Daily Multi-Vitamin with Optimal Bioavailability, Gluten, Dairy & Soy-Free, NSF Contents Certified
40K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B09KCD4D7F
Centrum Silver Men's 50+ Multivitamin with Vitamin D3, B-Vitamins, Zinc for Memory and Cognition - 200 Tablets
30K
▲ 0.0%vs. prior month
$569.7K
latest month
12-month trend
B0016KITZ6
Nature's Bounty Calcium 1200mg with 1000 IU Vitamin D3, 120 Count | Bone Health & Immune Support Softgels, Calcium and Vitamin D Supplement, Gluten Free, 2 Softgels per Day
20K
▲ 0.0%vs. prior month
$175.2K
latest month
12-month trend
B01KE592JU
Vimerson Health Multivitamin for Men: Methylated B Vitamins, Chelated Minerals and Bioavailable D3 for Focus and Energy Support – Daily Mens Multivitamins and Multiminerals – 60 Capsules
20K
▲ 0.0%vs. prior month
$417K
latest month
12-month trend
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Best Centrum Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Centrum is the best-performing centrum brand in July 2026, moving 80,000 units across 3 ASINs for 34.8% of Top 10 volume. ONE A DAY follows with 50,000 units (21.7%), ahead of THORNE on 40,000 units (17.4%).
With 7 brands splitting the Top 10 and 73.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.73 to $36.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Centrum
3 ASINs in Top 10
34.8%
Units
80K
Revenue
$1.5M
Avg. price
$16.50
B09KCCVL9V
$15.43·★4.8·35.2K revsCentrum Silver Women's Multivitamin for Women 50 and Over, 200 Tablets | Contains Vitamin D3, B Vitamins, Calcium, and Antioxidants, Non-GMO Ingredients, Supports Memory and Cognition, GLP-1 Support
Units sold40KB09KCD4D7F
$17.58·★4.8·29.3K revsCentrum Silver Men's 50+ Multivitamin with Vitamin D3, B-Vitamins, Zinc for Memory and Cognition - 200 Tablets
Units sold30KB08FW3N96T
$16.50·★4.8·24.7K revsCentrum Minis Silver Women's Multivitamin, Women 50 and Over, 280 Tablets | Contains Vitamin D3, B Vitamins, Calcium, and Antioxidants, Non-GMO Ingredients, Supports Memory and Cognition, GLP-1 Support
Units sold10K
ONE A DAY
2 ASINs in Top 10
21.7%
Units
50K
Revenue
$722.6K
Avg. price
$12.73
B001F71XAI
$13.99·★4.7·58.2K revsOne A Day Multivitamin for Men - Daily Mens Multivitamins with Vitamin D, Zinc, Folic Acid, and B Vitamins, Physical Energy Support, 200 Count
Units sold40KB00V85GXSO
$11.46·★4.7·16.1K revsONE A DAY Proactive 65+, Mens & Womens Multivitamin, Supplement with Vitamin A, C, D, and Zinc to Support Bone Health & Cell Health, Calcium, Folic Acid, Tablet 150 Count
Units sold10K
THORNE
1 ASIN in Top 10
17.4%
Units
40K
Revenue
$1.4M
Avg. price
$36.00
B00FOTMGTU
$36.00·★4.3·7.6K revsTHORNE Basic Nutrients 2/Day, Vitamin & Mineral Formula, 60 Capsules | Comprehensive Daily Multi-Vitamin with Optimal Bioavailability, Gluten, Dairy & Soy-Free, NSF Contents Certified
Units sold40K
Trending Centrum Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00V85GXSO booked 10K units at $11.46, with ▲ 0.0% MoM change. On the growth side, B0G2LD687C leads positive momentum with ▲ 100.0% MoM growth on 2K units, with B0GN54M3PC close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00V85GXSO
ONE A DAY Proactive 65+, Mens & Womens Multivitamin, Supplement with Vitamin A, C, D, and Zinc to Support Bone Health & Cell Health, Calcium, Folic Acid, Tablet 150 Count
Price
$11.46
Rating
4.7
Reviews
16.1K
Latest month sales
B0G2LD687C
Centrum Age Defy for Women 35 and Over, 60 Tablets | High-Potency Multivitamin and Healthy Aging Supplement ,Multivitamin with Resveratrol, and Niacin for NAD+ Level Support
Price
$15.99
Rating
4.6
Reviews
142
Latest month sales
B0GN54M3PC
Nature Made Zero Sugar Multivitamin Men's Gummies, 90 Sugar Free Gummies | Men's Multivitamin Gummies for Muscle & Immune Support, Aspartame Free, Cherry Lime Flavor, 45 Day Supply
Unlock to view ASIN details and product titles
Price
$12.82
Rating
4.5
Reviews
139
Latest month sales
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