Cat Pheromones Calming Diffuser Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cat Pheromones Calming Diffuser sales on Amazon US totaled 127,200 units in July 2026 (▼ 5.2% vs. the prior month), generating an estimated $4,848,104 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.2% of unit volume and 69.2% of revenue, while a typical listing is priced at $32.58. The keyword itself pulled 21,523 Amazon queries over the same period (▲ 1.6% MoM).
Zooming out to the 12-month window ending July 2026, the cat pheromones calming diffuser Top 50 moved 1,396,750 units and $52,867,207 in cumulative sales — an average of 116,396 units and $4,405,601 per month. Monthly throughput topped out at 133,800 units in June 2026 and dipped to 74,200 in May 2026, leaving the latest reading 4.5% higher than August 2025.
Cat Pheromones Calming Diffuser Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
127.2K
▼ 5.2% MoM
Monthly Revenue 2026/07
$4.8M
▼ 3.9% MoM
Top 10 Market Share 2026/07
69.2%
Cat Pheromones Calming Diffuser Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cat pheromones calming diffuser listing on Amazon US in July 2026 is ASIN B097W651NJ (Brand: FELIWAY), which sold 20,000 units at $29.99 apiece — equal to 15.7% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 88,000 units and $3,357,160 in July 2026 — 69.2% of unit volume and 69.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cat Pheromones Calming Diffuser' on Amazon
July 2026
Is 69.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B097W651NJ
FELIWAY Optimum Cat Calming Pheromone Diffuser Kit | Advanced Support to Help Reduce Urine Spraying, Scratching, Fighting & Hiding Due to Stress. 30-Day Diffuser Supply
20K
▲ 0.0%vs. prior month
$599.8K
latest month
12-month trend
B01AVHPFDS
FELIWAY MultiCat Cat Calming Pheromone Diffuser Kit | Helps Reduce Fighting, Tension and Aggression Between Cats due to Stress for Multi‑Cat Homes, 30 Day Supply
10K
▲ 0.0%vs. prior month
$249.9K
latest month
12-month trend
B09885JMHL
FELIWAY Optimum Cat Calming Pheromone Diffuser Refill - 1 Pack | Advanced Support to Help Reduce Urine Spraying, Scratching, Fighting & Hiding Due to Stress. 30-Day Diffuser Supply
9K
▼ 10.0%vs. prior month
$229.9K
latest month
12-month trend
B072PCLQDK
FELIWAY MultiCat Cat Calming Pheromone Diffuser Refill - 3 Pack | Helps Reduce Fighting, Tension & Aggression Between Cats due to Stress in Multi‑Cat Homes, 90 Day Supply
9K
▲ 0.0%vs. prior month
$467.9K
latest month
12-month trend
B09V9VSY53
FELIWAY Optimum Cat Calming Pheromone Diffuser Refill - 3 Pack | Advanced Support to Help Reduce Urine Spraying, Scratching, Fighting & Hiding Due to Stress, 90 Day Supply
9K
▼ 10.0%vs. prior month
$589.9K
latest month
12-month trend
B018BVZFG8
FELIWAY Classic Cat Calming Spray, 60ml | Comforts Cats at Home and On the Go and Helps to Calm During Travel
8K
▼ 11.1%vs. prior month
$199.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cat Pheromones Calming Diffuser Brands on Amazon US — Top 2 Brand Sales Concentration (July 2026)
FELIWAY is the best-performing cat pheromones calming diffuser brand in July 2026, moving 82,000 units across 9 ASINs for 93.2% of Top 10 volume. Therapet MD follows with 6,000 units (6.8%).
With 2 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $35.99 to $41.43, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
FELIWAY
9 ASINs in Top 10
93.2%
Units
82K
Revenue
$3.2M
Avg. price
$41.43
B097W651NJ
$29.99·★3.9·20.4K revsFELIWAY Optimum Cat Calming Pheromone Diffuser Kit | Advanced Support to Help Reduce Urine Spraying, Scratching, Fighting & Hiding Due to Stress. 30-Day Diffuser Supply
Units sold20KB01AVHPFDS
$24.99·★3.9·34.9K revsFELIWAY MultiCat Cat Calming Pheromone Diffuser Kit | Helps Reduce Fighting, Tension and Aggression Between Cats due to Stress for Multi‑Cat Homes, 30 Day Supply
Units sold10KB09885JMHL
$25.99·★4.4·13.8K revsFELIWAY Optimum Cat Calming Pheromone Diffuser Refill - 1 Pack | Advanced Support to Help Reduce Urine Spraying, Scratching, Fighting & Hiding Due to Stress. 30-Day Diffuser Supply
Units sold9KB072PCLQDK
$56.99·★4.4·26.5K revsFELIWAY MultiCat Cat Calming Pheromone Diffuser Refill - 3 Pack | Helps Reduce Fighting, Tension & Aggression Between Cats due to Stress in Multi‑Cat Homes, 90 Day Supply
Units sold9KB09V9VSY53
$62.99·★4.4·13.8K revsFELIWAY Optimum Cat Calming Pheromone Diffuser Refill - 3 Pack | Advanced Support to Help Reduce Urine Spraying, Scratching, Fighting & Hiding Due to Stress, 90 Day Supply
Units sold9KB018BVZFG8
$24.99·★4.1·20K revsFELIWAY Classic Cat Calming Spray, 60ml | Comforts Cats at Home and On the Go and Helps to Calm During Travel
Units sold8KB01AVI1I06
$21.99·★4.4·26.5K revsFELIWAY MultiCat Cat Calming Pheromone Diffuser Refill - 1 Pack | Helps Reduce Fighting, Tension & Aggression Between Cats due to Stress in Multi‑Cat Homes, 30 Day Supply
Units sold7KB01AVIIFRA
$24.99·★4.0·28.3K revsFELIWAY Classic Cat Pheromone Calming Diffuser Kit | Helps Reduce Stress‑Related Behaviors Like Urine Spraying, Scratching, and Hiding, 30 Day Supply
Units sold5KB09V9WC1S1
$99.99·★4.4·13.8K revsFELIWAY Optimum Cat Calming Pheromone Diffuser Refill - 6 Pack | Advanced Support to Help Reduce Urine Spraying, Scratching, Fighting & Hiding Due to Stress, 180 Day Supply
Units sold5K
Therapet MD
1 ASIN in Top 10
6.8%
Units
6K
Revenue
$204.7K
Avg. price
$35.99
B0FB9KWG7D
$35.99·★3.8·3.6K revsTherapetMD 60-Day Cat Calming Diffuser - Cat Pheromone Diffuser for Stress, Pee Spraying, Cat Fighting, Aggression, Excessive Meowing & Scratching - 60-Day Refill Included - Packaging May Vary
Units sold6K
Trending Cat Pheromones Calming Diffuser Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01AVIIFRA booked 5K units at $24.99, with ▲ 25.0% MoM change. On the growth side, B0F94L31KT leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0BVJ7L71K close behind at ▲ 66.7% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01AVIIFRA
FELIWAY Classic Cat Pheromone Calming Diffuser Kit | Helps Reduce Stress‑Related Behaviors Like Urine Spraying, Scratching, and Hiding, 30 Day Supply
Price
$24.99
Rating
4.0
Reviews
28.3K
Latest month sales
B0F94L31KT
Cat Calming Diffuser 5 Pack – 2 Plug-In Diffusers & 3 Refills, Cat Pheromone Diffuser for Anxiety Relief, Reduce Stress, Spraying, Scratching, Aggression & Fighting, Long-Lasting Solution for All Cats
Price
$24.99
Rating
3.8
Reviews
106
Latest month sales
B0BVJ7L71K
4 Pack Calming Collar for Cats – Pheromone Cat Calming Collar Cat Anxiety Relief and Stress – Adjustable Water Resistant Breakaway Calming Collars Natural Ingredients Pheromones Rapid Effect
Unlock to view ASIN details and product titles
Price
$16.99
Rating
3.8
Reviews
1.4K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this cat pheromones calming diffuser report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card