Feliway Refills Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Feliway Refills sales on Amazon US totaled 126,350 units in July 2026 (▼ 5.8% vs. the prior month), generating an estimated $4,772,244 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.2% of unit volume and 61.3% of revenue, while a typical listing is priced at $34.97. The keyword itself pulled 33,589 Amazon queries over the same period (▼ 1.2% MoM).
Zooming out to the 12-month window ending July 2026, the feliway refills Top 50 moved 1,397,900 units and $52,209,911 in cumulative sales — an average of 116,492 units and $4,350,826 per month. Monthly throughput topped out at 131,750 units in June 2026 and dipped to 73,650 in May 2026, leaving the latest reading 3.2% higher than August 2025.
Feliway Refills Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
126.3K
▼ 5.8% MoM
Monthly Revenue 2026/07
$4.8M
▼ 4.0% MoM
Top 10 Market Share 2026/07
71.2%
Feliway Refills Market Share & Sales Concentration on Amazon US — July 2026
The most-sold feliway refills listing on Amazon US in July 2026 is ASIN B097W651NJ (Brand: FELIWAY), which sold 20,000 units at $29.99 apiece — equal to 15.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 90,000 units and $2,925,990 in July 2026 — 71.2% of unit volume and 61.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Feliway Refills' on Amazon
July 2026
Is 71.2% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B097W651NJ
FELIWAY Optimum Cat Calming Pheromone Diffuser Kit | Advanced Support to Help Reduce Urine Spraying, Scratching, Fighting & Hiding Due to Stress. 30-Day Diffuser Supply
20K
▲ 0.0%vs. prior month
$599.8K
latest month
12-month trend
B01AVHPFDS
FELIWAY MultiCat Cat Calming Pheromone Diffuser Kit | Helps Reduce Fighting, Tension and Aggression Between Cats due to Stress for Multi‑Cat Homes, 30 Day Supply
10K
▲ 0.0%vs. prior month
$249.9K
latest month
12-month trend
B09885JMHL
FELIWAY Optimum Cat Calming Pheromone Diffuser Refill - 1 Pack | Advanced Support to Help Reduce Urine Spraying, Scratching, Fighting & Hiding Due to Stress. 30-Day Diffuser Supply
9K
▼ 10.0%vs. prior month
$229.9K
latest month
12-month trend
B072PCLQDK
FELIWAY MultiCat Cat Calming Pheromone Diffuser Refill - 3 Pack | Helps Reduce Fighting, Tension & Aggression Between Cats due to Stress in Multi‑Cat Homes, 90 Day Supply
9K
▲ 0.0%vs. prior month
$467.9K
latest month
12-month trend
B09V9VSY53
FELIWAY Optimum Cat Calming Pheromone Diffuser Refill - 3 Pack | Advanced Support to Help Reduce Urine Spraying, Scratching, Fighting & Hiding Due to Stress, 90 Day Supply
9K
▼ 10.0%vs. prior month
$589.9K
latest month
12-month trend
B018BVZFG8
FELIWAY Classic Cat Calming Spray, 60ml | Comforts Cats at Home and On the Go and Helps to Calm During Travel
8K
▼ 11.1%vs. prior month
$199.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Feliway Refills Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
FELIWAY is the best-performing feliway refills brand in July 2026, moving 77,000 units across 8 ASINs for 85.6% of Top 10 volume. Pet Honesty follows with 7,000 units (7.8%), ahead of Therapet MD on 6,000 units (6.7%).
With 3 brands splitting the Top 10 and 100.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.99 to $35.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
FELIWAY
8 ASINs in Top 10
85.6%
Units
77K
Revenue
$2.6M
Avg. price
$34.12
B097W651NJ
$29.99·★3.9·20.4K revsFELIWAY Optimum Cat Calming Pheromone Diffuser Kit | Advanced Support to Help Reduce Urine Spraying, Scratching, Fighting & Hiding Due to Stress. 30-Day Diffuser Supply
Units sold20KB01AVHPFDS
$24.99·★3.9·34.9K revsFELIWAY MultiCat Cat Calming Pheromone Diffuser Kit | Helps Reduce Fighting, Tension and Aggression Between Cats due to Stress for Multi‑Cat Homes, 30 Day Supply
Units sold10KB09885JMHL
$25.99·★4.4·13.8K revsFELIWAY Optimum Cat Calming Pheromone Diffuser Refill - 1 Pack | Advanced Support to Help Reduce Urine Spraying, Scratching, Fighting & Hiding Due to Stress. 30-Day Diffuser Supply
Units sold9KB072PCLQDK
$56.99·★4.4·26.5K revsFELIWAY MultiCat Cat Calming Pheromone Diffuser Refill - 3 Pack | Helps Reduce Fighting, Tension & Aggression Between Cats due to Stress in Multi‑Cat Homes, 90 Day Supply
Units sold9KB09V9VSY53
$62.99·★4.4·13.8K revsFELIWAY Optimum Cat Calming Pheromone Diffuser Refill - 3 Pack | Advanced Support to Help Reduce Urine Spraying, Scratching, Fighting & Hiding Due to Stress, 90 Day Supply
Units sold9KB018BVZFG8
$24.99·★4.1·20K revsFELIWAY Classic Cat Calming Spray, 60ml | Comforts Cats at Home and On the Go and Helps to Calm During Travel
Units sold8KB01AVI1I06
$21.99·★4.4·26.5K revsFELIWAY MultiCat Cat Calming Pheromone Diffuser Refill - 1 Pack | Helps Reduce Fighting, Tension & Aggression Between Cats due to Stress in Multi‑Cat Homes, 30 Day Supply
Units sold7KB01AVIIFRA
$24.99·★4.0·28.3K revsFELIWAY Classic Cat Pheromone Calming Diffuser Kit | Helps Reduce Stress‑Related Behaviors Like Urine Spraying, Scratching, and Hiding, 30 Day Supply
Units sold5K
Pet Honesty
1 ASIN in Top 10
7.8%
Units
7K
Revenue
$111.9K
Avg. price
$15.99
B0B94Q3KPY
$15.99·★4.2·3.9K revsCat Calming Treats for Anxiety Relief - Dual Texture Crunchy Creamy Calming Chews for Cats - Feline Stress Relief Behavior Support for Travel, Vet Visits, Grooming, Separation Anxiety (30-Day Supply)
Units sold7K
Therapet MD
1 ASIN in Top 10
6.7%
Units
6K
Revenue
$204.7K
Avg. price
$35.99
B0FB9KWG7D
$35.99·★3.8·3.6K revsTherapetMD 60-Day Cat Calming Diffuser - Cat Pheromone Diffuser for Stress, Pee Spraying, Cat Fighting, Aggression, Excessive Meowing & Scratching - 60-Day Refill Included - Packaging May Vary
Units sold6K
Trending Feliway Refills Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01AVIIFRA booked 5K units at $24.99, with ▲ 25.0% MoM change. On the growth side, B00HDXSSHO leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B0F94L31KT close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01AVIIFRA
FELIWAY Classic Cat Pheromone Calming Diffuser Kit | Helps Reduce Stress‑Related Behaviors Like Urine Spraying, Scratching, and Hiding, 30 Day Supply
Price
$24.99
Rating
4.0
Reviews
28.3K
Latest month sales
B00HDXSSHO
FELIWAY Classic Cat Calming Pheromone Travel Spray (20 mL)
Price
$20.95
Rating
4.0
Reviews
13.3K
Latest month sales
B0F94L31KT
Cat Calming Diffuser 5 Pack – 2 Plug-In Diffusers & 3 Refills, Cat Pheromone Diffuser for Anxiety Relief, Reduce Stress, Spraying, Scratching, Aggression & Fighting, Long-Lasting Solution for All Cats
Unlock to view ASIN details and product titles
Price
$24.99
Rating
3.8
Reviews
105
Latest month sales
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