Cat Dental Treats Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cat Dental Treats sales on Amazon US totaled 392,000 units in July 2026 (▼ 3.5% vs. the prior month), generating an estimated $5,054,400 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.0% of unit volume and 53.7% of revenue, while a typical listing is priced at $13.13. The keyword itself pulled 20,147 Amazon queries over the same period (▲ 9.2% MoM).
Zooming out to the 12-month window ending July 2026, the cat dental treats Top 50 moved 4,103,800 units and $51,808,991 in cumulative sales — an average of 341,983 units and $4,317,416 per month. Monthly throughput topped out at 422,000 units in November 2025 and dipped to 213,400 in May 2026, leaving the latest reading 36.9% higher than August 2025.
Cat Dental Treats Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
392K
▼ 3.5% MoM
Monthly Revenue 2026/07
$5.1M
▲ 0.6% MoM
Top 10 Market Share 2026/07
51.0%
Cat Dental Treats Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cat dental treats listing on Amazon US in July 2026 is ASIN B00RZDXA7K (Brand: Virbac), which sold 30,000 units at $12.29 apiece — equal to 7.7% of every unit tracked in this report.
The Top 10 ASINs account for 200,000 units and $2,714,900 in July 2026 — 51.0% of unit volume and 53.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cat Dental Treats' on Amazon
July 2026
Is 51.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00RZDXA7K
C.E.T. Enzymatic Toothpaste for Dogs and Cats, Poultry, 2.5oz | Plaque and tartar control for fresh breath, pet dental care toothpaste, Dual enzyme system, poultry flavored toothpaste
30K
▲ 0.0%vs. prior month
$366.3K
latest month
12-month trend
B0828WNJXC
Greenies Feline Natural Dental Cat Treats, Roasted Chicken Flavor, 9.75 oz | #1 vet-recommended, clinically-proven oral care, cleans teeth and freshens breath, cleans to gumline, natural ingredients
30K
▲ 0.0%vs. prior month
$291.9K
latest month
12-month trend
B0B52D7BBD
INABA Churu Cat Treats, Lickable, Squeezable Creamy Purée Cat Treat with Green Tea Extract & Taurine, 0.5 Ounces Each Tube, 20 Tubes, Chicken Variety Box
20K
▲ 100.0%vs. prior month
$279.8K
latest month
12-month trend
B00OLSARS2
Temptations MixUps Crunchy and Soft Cat Treats, Catnip Fever, 16 oz | Under 2 calories per treat, no artificial flavors, 100% complete & balanced for adult cats, resealable stay-fresh tub
20K
▼ 50.0%vs. prior month
$165.8K
latest month
12-month trend
B07QSCFSVH
Temptations MixUps Crunchy Cat Treats, Surfer's Delight, 30 oz | Tuna, shrimp & salmon flavors, under 2 calories per treat, supports dental health, resealable value tub
20K
▲ 100.0%vs. prior month
$309.8K
latest month
12-month trend
B08CWY3TLW
Oxyfresh Premium Pet Dental Care Solution Pet Water Additive: Best Way to Eliminate Bad Dog Breath and Cat Bad Breath - Fights Tartar & Plaque - So Easy, Just Add to Water! Vet Recommended 16 oz.
20K
▲ 0.0%vs. prior month
$379K
latest month
12-month trend
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Best Cat Dental Treats Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Temptations is the best-performing cat dental treats brand in July 2026, moving 50,000 units across 3 ASINs for 25.0% of Top 10 volume. Greenies follows with 40,000 units (20.0%), ahead of Virbac on 30,000 units (15.0%).
With 7 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.29 to $16.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Temptations
3 ASINs in Top 10
25.0%
Units
50K
Revenue
$630.4K
Avg. price
$12.57
B00OLSARS2
$8.24·★4.8·49.2K revsTemptations MixUps Crunchy and Soft Cat Treats, Catnip Fever, 16 oz | Under 2 calories per treat, no artificial flavors, 100% complete & balanced for adult cats, resealable stay-fresh tub
Units sold20KB07QSCFSVH
$15.49·★4.8·53.3K revsTemptations MixUps Crunchy Cat Treats, Surfer's Delight, 30 oz | Tuna, shrimp & salmon flavors, under 2 calories per treat, supports dental health, resealable value tub
Units sold20KB01MXZW6RV
$13.99·★4.8·29.4K revsTemptations MixUps Crunchy and Soft Cat Treats, Cookout Flavor, 30 oz | Chicken, liver & beef flavors, under 2 calories per treat, 100% complete & balanced for adult cats, resealable stay-fresh tub
Units sold10K
Greenies
2 ASINs in Top 10
20.0%
Units
40K
Revenue
$519.8K
Avg. price
$16.98
B0828WNJXC
$10.98·★4.8·44K revsGreenies Feline Natural Dental Cat Treats, Roasted Chicken Flavor, 9.75 oz | #1 vet-recommended, clinically-proven oral care, cleans teeth and freshens breath, cleans to gumline, natural ingredients
Units sold30KB071FH2NLX
$22.98·★4.8·44K revsGreenies Feline Natural Dental Cat Treats, Roasted Chicken Flavor, 21 oz | #1 vet-recommended, clinically-proven oral care, cleans teeth and freshens breath, under 2 cal/treat, natural ingredients
Units sold10K
Virbac
1 ASIN in Top 10
15.0%
Units
30K
Revenue
$366.3K
Avg. price
$12.29
B00RZDXA7K
$12.29·★4.6·17.2K revsC.E.T. Enzymatic Toothpaste for Dogs and Cats, Poultry, 2.5oz | Plaque and tartar control for fresh breath, pet dental care toothpaste, Dual enzyme system, poultry flavored toothpaste
Units sold30K
Trending Cat Dental Treats Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B071FH2NLX booked 10K units at $22.98, with ▲ 0.0% MoM change. On the growth side, B0B5K6V3X2 leads positive momentum with ▲ 150.0% MoM growth on 5K units, with B0B52D7BBD close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B071FH2NLX
Greenies Feline Natural Dental Cat Treats, Roasted Chicken Flavor, 21 oz | #1 vet-recommended, clinically-proven oral care, cleans teeth and freshens breath, under 2 cal/treat, natural ingredients
Price
$22.98
Rating
4.8
Reviews
44K
Latest month sales
B0B5K6V3X2
Potaroma 6 Pcs Natural Silvervine Sticks Cat Toys, Catmint Silvervine Blend Sticks, Kittens Chew Toys for Teeth Cleaning, Matatabi Dental Care Cat Treat, Edible Kitty Lick Toys
Price
$11.98
Rating
4.3
Reviews
6.7K
Latest month sales
B0B52D7BBD
INABA Churu Cat Treats, Lickable, Squeezable Creamy Purée Cat Treat with Green Tea Extract & Taurine, 0.5 Ounces Each Tube, 20 Tubes, Chicken Variety Box
Unlock to view ASIN details and product titles
Price
$13.99
Rating
4.8
Reviews
13.1K
Latest month sales
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