Caress Bar Soap Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Caress Bar Soap sales on Amazon US totaled 421,000 units in July 2026 (▼ 14.8% vs. the prior month), generating an estimated $5,245,790 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 54.6% of unit volume and 60.1% of revenue, while a typical listing is priced at $11.49. The keyword itself pulled 17,112 Amazon queries over the same period (▲ 2.7% MoM).
Zooming out to the 12-month window ending July 2026, the caress bar soap Top 50 moved 4,093,200 units and $50,801,991 in cumulative sales — an average of 341,100 units and $4,233,499 per month. Monthly throughput topped out at 493,100 units in June 2026 and dipped to 230,900 in May 2026, leaving the latest reading 40.3% higher than August 2025.
Caress Bar Soap Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
421K
▼ 14.8% MoM
Monthly Revenue 2026/07
$5.2M
▼ 14.3% MoM
Top 10 Market Share 2026/07
54.6%
Caress Bar Soap Market Share & Sales Concentration on Amazon US — July 2026
The most-sold caress bar soap listing on Amazon US in July 2026 is ASIN B001ET7IQK (Brand: Dove), which sold 70,000 units at $12.97 apiece — equal to 16.6% of every unit tracked in this report and 40% ahead of the No. 2 listing.
The Top 10 ASINs account for 230,000 units and $3,152,500 in July 2026 — 54.6% of unit volume and 60.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Caress Bar Soap' on Amazon
July 2026
Is 54.6% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B001ET7IQK
Dove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz
70K
▼ 22.2%vs. prior month
$907.9K
latest month
12-month trend
B00I69SEK0
Dove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz
50K
▼ 37.5%vs. prior month
$648.5K
latest month
12-month trend
B002TSA90M
DOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
20K
▲ 0.0%vs. prior month
$259.6K
latest month
12-month trend
B0007D8E1C
Dove Cool Moisture Beauty Bar Soap , Refreshing Cleanser, 8 Count 3.75 oz | Moisturizing beauty bar with cucumber and green tea scent for refreshed, soft skin
20K
▲ 0.0%vs. prior month
$258.2K
latest month
12-month trend
B002TSA93Y
Dove Shea Butter Beauty Bar Soap 8 Count, Cleanser, 3.75 oz I beauty bar | Moisturizing beauty bar with ¼ moisturizing cream and shea butter for soft, radiant skin
20K
▼ 33.3%vs. prior month
$259.4K
latest month
12-month trend
B0DP37D91R
Mirai Clinical Persimmon Soap for Old People Smell,Nonenal® Odor Eliminator | Japanese Persimmon Soap, Natural Body Odor Soap, Green Tea Extract, Deodorizing Bar for Men, Women, Gentle for All Skin Types
10K
▲ 0.0%vs. prior month
$167.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Caress Bar Soap Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Dove is the best-performing caress bar soap brand in July 2026, moving 170,000 units across 5 ASINs for 73.9% of Top 10 volume. DOVE MEN + CARE follows with 20,000 units (8.7%), ahead of Mirai on 10,000 units (4.3%).
With 6 brands splitting the Top 10 and 87.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $12.97 to $17.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Dove
5 ASINs in Top 10
73.9%
Units
170K
Revenue
$2.2M
Avg. price
$12.97
B001ET7IQK
$12.97·★4.8·18.3K revsDove Beauty Bar Soap Sensitive, 8 Bars for Sensitive Skin, Fragrance Free and Hypoallergenic 3.75 oz
Units sold70KB00I69SEK0
$12.97·★4.8·12.3K revsDove Beauty Bar Soap Original 8 Count for Soft, Smooth Skin, with 1/4 Moisturizing Cream 3.75 oz
Units sold50KB0007D8E1C
$12.97·★4.8·6.9K revsDove Cool Moisture Beauty Bar Soap , Refreshing Cleanser, 8 Count 3.75 oz | Moisturizing beauty bar with cucumber and green tea scent for refreshed, soft skin
Units sold20KB002TSA93Y
$12.97·★4.8·30.9K revsDove Shea Butter Beauty Bar Soap 8 Count, Cleanser, 3.75 oz I beauty bar | Moisturizing beauty bar with ¼ moisturizing cream and shea butter for soft, radiant skin
Units sold20KB0026IJF96
$12.97·★4.8·2.8K revsDove Gentle Exfoliating Beauty Bar Soap , Renewing 8 Count 3.75 oz | For exfoliating care, Helps smooth dull skin, With plant-based cleansers, Sulfate-free
Units sold10K
DOVE MEN + CARE
1 ASIN in Top 10
8.7%
Units
20K
Revenue
$259.6K
Avg. price
$12.97
B002TSA90M
$12.97·★4.8·14.5K revsDOVE MEN + CARE 3 in Cleanser for Body, Face, and Shaving 1 Bar 3.75 oz | For dry skin, Helps cleanse and hydrate, With 1/4 moisturizing cream, For face body + shave, Extra Fresh scent
Units sold20K
Mirai
1 ASIN in Top 10
4.3%
Units
10K
Revenue
$167.1K
Avg. price
$17.95
B0DP37D91R
$17.95·★4.3·2.4K revsMirai Clinical Persimmon Soap for Old People Smell,Nonenal® Odor Eliminator | Japanese Persimmon Soap, Natural Body Odor Soap, Green Tea Extract, Deodorizing Bar for Men, Women, Gentle for All Skin Types
Units sold10K
Trending Caress Bar Soap Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B00II93O2G leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0097PF0VI close behind at ▲ 800.0% MoM on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00II93O2G
Zest Bar Soap - 8 Bars - Enriched With Cocoa Butter And Shea for Ultra Moisturizing Cleansing - Leaves Your Body Feeling Silky Smooth And Deeply Moisturized
Price
$5.64
Rating
4.7
Reviews
7.5K
Latest month sales
B0097PF0VI
Zest 8-Bar Bath Size Soap, Aqua, 4 Ounce per bar, 8 bars, 32 Ounce
Price
$5.64
Rating
4.6
Reviews
6K
Latest month sales
B0033RRDCK
Irish Spring Deodorant Soap Bars Original, 3 Count
Unlock to view ASIN details and product titles
Price
$6.93
Rating
4.8
Reviews
345
Latest month sales
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