Cardboard Cutout Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

July 2026

Cardboard Cutout sales on Amazon US totaled 6,250 units in July 2026 (▼ 12.0% vs. the prior month), generating an estimated $134,205 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.6% of unit volume and 54.3% of revenue, while a typical listing is priced at $37.21. The keyword itself pulled 24,439 Amazon queries over the same period (▲ 14.4% MoM).

Zooming out to the 12-month window ending July 2026, the cardboard cutout Top 50 moved 66,550 units and $1,176,321 in cumulative sales — an average of 5,546 units and $98,027 per month. Monthly throughput topped out at 9,800 units in December 2025 and dipped to 3,900 in May 2026, leaving the latest reading 25.0% higher than August 2025.

66.5KTotal units sold · Last 12 months
$1.2MTotal revenue · Last 12 months
24.4K▲ 14.4% MoM
Monthly search volume
$37.21Avg. price · July 2026

Cardboard Cutout Sales Trend (Trailing 12 Months)

Based on the top 50 ASINs by monthly sales for this keyword

Sales
Revenue

2025/08

Sales5K
Revenue$80.2K

2025/09

Sales4.6K
Revenue$64.3K

2025/10

Sales4.8K
Revenue$70.2K

2025/11

Sales6.7K
Revenue$150.3K

2025/12

Sales9.8K
Revenue$195.3K

2026/01

Sales4.2K
Revenue$59.6K

2026/02

Sales4.5K
Revenue$66K

2026/03

Sales4.5K
Revenue$66.6K

2026/04

Sales5.3K
Revenue$91.2K

2026/05

Sales3.9K
Revenue$58.5K

2026/06

Sales7.1K
Revenue$139.9K
6.3K

2026/07

Sales6.3K
Revenue$134.2K
25/0925/1126/0126/0326/0526/07
ASINSIGHT
Source: www.asinsight.com

Monthly Sales 2026/07

6.3K

▼ 12.0% MoM

Monthly Revenue 2026/07

$134.2K

▼ 4.1% MoM

Top 10 Market Share 2026/07

73.6%

See the Top 10 ASINs driving 73.6% of sales

Cardboard Cutout Market Share & Sales Concentration on Amazon US — July 2026

The most-sold cardboard cutout listing on Amazon US in July 2026 is ASIN B0F66MTDDL (Brand: 111PRINT), which sold 1,000 units at $8.90 apiece — equal to 16.0% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.

The Top 10 ASINs account for 4,600 units and $72,933 in July 2026 — 73.6% of unit volume and 54.3% of revenue among all 50 ranked ASINs in this report.

Sales Volume of Top ASINs for 'Cardboard Cutout' on Amazon

July 2026
ASINSIGHT Logo
73.6% Volume Share 4.6K units sold
54.3% Revenue Share $72.9K estimated
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Top 5 Volume Share breakdown

B0F66MTDDL 16.0%
B0DZRSW3HY 9.6%
B0CFZSNMXK 9.6%
B0CTRYZC85 8.0%
B0D9YPWRV4 6.4%
Others 50.4%
#1
Custom Life Size Cardboard Cutout, Personalized Photo Standup | Standee with High Resolution Print, 1-8 ft, Decor for Weddings, Birthdays, Graduations & Events. Upload Your Photo

B0F66MTDDL

Custom Life Size Cardboard Cutout, Personalized Photo Standup | Standee with High Resolution Print, 1-8 ft, Decor for Weddings, Birthdays, Graduations & Events. Upload Your Photo

$8.90· 4.5·768 reviews
Monthly Sales

1K

▼ 50.0%

vs. prior month

Revenue

$8.9K

latest month

Monthly Trend

12-month trend

#2
Custom Life Size Cutout, Stand up, Personalized High-Resolution Cutout, Coroplast- Upload Your Photo- Perfect for Wedding, Graduation, Birthday, 1-7 ft

B0DZRSW3HY

Custom Life Size Cutout, Stand up, Personalized High-Resolution Cutout, Coroplast- Upload Your Photo- Perfect for Wedding, Graduation, Birthday, 1-7 ft

$6.65· 4.4·253 reviews
Monthly Sales

600

▲ 50.0%

vs. prior month

Revenue

$4K

latest month

Monthly Trend

12-month trend

#3
Life Size Cutout, Personalized with The Photo You Upload. High Resolution Printing

B0CFZSNMXK

Life Size Cutout, Personalized with The Photo You Upload. High Resolution Printing

$8.95· 4.2·523 reviews
Monthly Sales

600

▼ 14.3%

vs. prior month

Revenue

$5.4K

latest month

Monthly Trend

12-month trend

#4
Custom Life Size Cardboard Cutout | Personalized High Resolution Stand Up | Upload Your Own Photo - Perfect for Wedding, Graduation, Birthday, etc 1-8 ft

B0CTRYZC85

Custom Life Size Cardboard Cutout | Personalized High Resolution Stand Up | Upload Your Own Photo - Perfect for Wedding, Graduation, Birthday, etc 1-8 ft

$8.99· 4.5·1.1K reviews
Monthly Sales

500

▼ 16.7%

vs. prior month

Revenue

$4.5K

latest month

Monthly Trend

12-month trend

#5
Custom Life Size Cardboard Cutout - 2 Material Options, 1-8 ft - Personalized High Resolution Stand Up | Upload Photo - Perfect Decor for Wedding, Graduation, Birthday

B0D9YPWRV4

Custom Life Size Cardboard Cutout - 2 Material Options, 1-8 ft - Personalized High Resolution Stand Up | Upload Photo - Perfect Decor for Wedding, Graduation, Birthday

$7.95· 4.4·620 reviews
Monthly Sales

400

▲ 0.0%

vs. prior month

Revenue

$3.2K

latest month

Monthly Trend

12-month trend

#6
Custom Big Head Cutouts - Personalized Fat Face Signs, Fun Fathead Cardboard Cutouts, Custom Head Cutouts on Coroplast, Up to 36” Tall, Perfect for Parties & Events

B0F411C792

Custom Big Head Cutouts - Personalized Fat Face Signs, Fun Fathead Cardboard Cutouts, Custom Head Cutouts on Coroplast, Up to 36” Tall, Perfect for Parties & Events

$6.59· 4.4·115 reviews
Monthly Sales

300

▲ 0.0%

vs. prior month

Revenue

$2K

latest month

Monthly Trend

12-month trend

Unlock to view all Top 50 ASIN competitors and their sales contributions

Best Cardboard Cutout Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)

111PRINT is the best-performing cardboard cutout brand in July 2026, moving 1,300 units across 2 ASINs for 28.3% of Top 10 volume. INTELLIMADE follows with 900 units (19.6%), ahead of DesignThatSign on 600 units (13.0%).

With 7 brands splitting the Top 10 and 60.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.62 to $27.89, which frames the price band a competing listing has to justify.

Brand share of Top 10 volume

28.3%
19.6%
13.0%
39.1%
111PRINT
INTELLIMADE
DesignThatSign
Other brands
1

111PRINT

2 ASINs in Top 10

28.3%

Units

1.3K

Revenue

$23K

Avg. price

$27.89

  • Custom Life Size Cardboard Cutout, Personalized Photo Standup | Standee with High Resolution Print, 1-8 ft, Decor for Weddings, Birthdays, Graduations & Events. Upload Your Photo

    B0F66MTDDL

    $8.90·4.5·768 revs

    Custom Life Size Cardboard Cutout, Personalized Photo Standup | Standee with High Resolution Print, 1-8 ft, Decor for Weddings, Birthdays, Graduations & Events. Upload Your Photo

    Units sold1K
  • Life Size Cardboard Cutout, 5-7ft Standup, Personalized | Custom Standee Cut Outs for Parties, Weddings, Birthday, Graduations, Event Decorations, Photo Gifts & Any Celebration

    B0FYQK5J4J

    $46.89·4.5·96 revs

    Life Size Cardboard Cutout, 5-7ft Standup, Personalized | Custom Standee Cut Outs for Parties, Weddings, Birthday, Graduations, Event Decorations, Photo Gifts & Any Celebration

    Units sold300
2

INTELLIMADE

2 ASINs in Top 10

19.6%

Units

900

Revenue

$6K

Avg. price

$6.62

  • Custom Life Size Cutout, Stand up, Personalized High-Resolution Cutout, Coroplast- Upload Your Photo- Perfect for Wedding, Graduation, Birthday, 1-7 ft

    B0DZRSW3HY

    $6.65·4.4·253 revs

    Custom Life Size Cutout, Stand up, Personalized High-Resolution Cutout, Coroplast- Upload Your Photo- Perfect for Wedding, Graduation, Birthday, 1-7 ft

    Units sold600
  • Custom Big Head Cutouts - Personalized Fat Face Signs, Fun Fathead Cardboard Cutouts, Custom Head Cutouts on Coroplast, Up to 36” Tall, Perfect for Parties & Events

    B0F411C792

    $6.59·4.4·115 revs

    Custom Big Head Cutouts - Personalized Fat Face Signs, Fun Fathead Cardboard Cutouts, Custom Head Cutouts on Coroplast, Up to 36” Tall, Perfect for Parties & Events

    Units sold300
3

DesignThatSign

1 ASIN in Top 10

13.0%

Units

600

Revenue

$5.4K

Avg. price

$8.95

  • Life Size Cutout, Personalized with The Photo You Upload. High Resolution Printing

    B0CFZSNMXK

    $8.95·4.2·523 revs

    Life Size Cutout, Personalized with The Photo You Upload. High Resolution Printing

    Units sold600

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