Cardboard Cutout Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cardboard Cutout sales on Amazon US totaled 6,250 units in July 2026 (▼ 12.0% vs. the prior month), generating an estimated $134,205 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 73.6% of unit volume and 54.3% of revenue, while a typical listing is priced at $37.21. The keyword itself pulled 24,439 Amazon queries over the same period (▲ 14.4% MoM).
Zooming out to the 12-month window ending July 2026, the cardboard cutout Top 50 moved 66,550 units and $1,176,321 in cumulative sales — an average of 5,546 units and $98,027 per month. Monthly throughput topped out at 9,800 units in December 2025 and dipped to 3,900 in May 2026, leaving the latest reading 25.0% higher than August 2025.
Cardboard Cutout Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
6.3K
▼ 12.0% MoM
Monthly Revenue 2026/07
$134.2K
▼ 4.1% MoM
Top 10 Market Share 2026/07
73.6%
Cardboard Cutout Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cardboard cutout listing on Amazon US in July 2026 is ASIN B0F66MTDDL (Brand: 111PRINT), which sold 1,000 units at $8.90 apiece — equal to 16.0% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 4,600 units and $72,933 in July 2026 — 73.6% of unit volume and 54.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cardboard Cutout' on Amazon
July 2026









Is 73.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown

B0F66MTDDL
Custom Life Size Cardboard Cutout, Personalized Photo Standup | Standee with High Resolution Print, 1-8 ft, Decor for Weddings, Birthdays, Graduations & Events. Upload Your Photo
1K
▼ 50.0%vs. prior month
$8.9K
latest month
12-month trend

B0DZRSW3HY
Custom Life Size Cutout, Stand up, Personalized High-Resolution Cutout, Coroplast- Upload Your Photo- Perfect for Wedding, Graduation, Birthday, 1-7 ft
600
▲ 50.0%vs. prior month
$4K
latest month
12-month trend

B0CFZSNMXK
Life Size Cutout, Personalized with The Photo You Upload. High Resolution Printing
600
▼ 14.3%vs. prior month
$5.4K
latest month
12-month trend

B0CTRYZC85
Custom Life Size Cardboard Cutout | Personalized High Resolution Stand Up | Upload Your Own Photo - Perfect for Wedding, Graduation, Birthday, etc 1-8 ft
500
▼ 16.7%vs. prior month
$4.5K
latest month
12-month trend

B0D9YPWRV4
Custom Life Size Cardboard Cutout - 2 Material Options, 1-8 ft - Personalized High Resolution Stand Up | Upload Photo - Perfect Decor for Wedding, Graduation, Birthday
400
▲ 0.0%vs. prior month
$3.2K
latest month
12-month trend

B0F411C792
Custom Big Head Cutouts - Personalized Fat Face Signs, Fun Fathead Cardboard Cutouts, Custom Head Cutouts on Coroplast, Up to 36” Tall, Perfect for Parties & Events
300
▲ 0.0%vs. prior month
$2K
latest month
12-month trend
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Best Cardboard Cutout Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
111PRINT is the best-performing cardboard cutout brand in July 2026, moving 1,300 units across 2 ASINs for 28.3% of Top 10 volume. INTELLIMADE follows with 900 units (19.6%), ahead of DesignThatSign on 600 units (13.0%).
With 7 brands splitting the Top 10 and 60.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.62 to $27.89, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
111PRINT
2 ASINs in Top 10
28.3%
Units
1.3K
Revenue
$23K
Avg. price
$27.89

B0F66MTDDL
$8.90·★4.5·768 revsCustom Life Size Cardboard Cutout, Personalized Photo Standup | Standee with High Resolution Print, 1-8 ft, Decor for Weddings, Birthdays, Graduations & Events. Upload Your Photo
Units sold1K
B0FYQK5J4J
$46.89·★4.5·96 revsLife Size Cardboard Cutout, 5-7ft Standup, Personalized | Custom Standee Cut Outs for Parties, Weddings, Birthday, Graduations, Event Decorations, Photo Gifts & Any Celebration
Units sold300
INTELLIMADE
2 ASINs in Top 10
19.6%
Units
900
Revenue
$6K
Avg. price
$6.62

B0DZRSW3HY
$6.65·★4.4·253 revsCustom Life Size Cutout, Stand up, Personalized High-Resolution Cutout, Coroplast- Upload Your Photo- Perfect for Wedding, Graduation, Birthday, 1-7 ft
Units sold600
B0F411C792
$6.59·★4.4·115 revsCustom Big Head Cutouts - Personalized Fat Face Signs, Fun Fathead Cardboard Cutouts, Custom Head Cutouts on Coroplast, Up to 36” Tall, Perfect for Parties & Events
Units sold300
DesignThatSign
1 ASIN in Top 10
13.0%
Units
600
Revenue
$5.4K
Avg. price
$8.95

B0CFZSNMXK
$8.95·★4.2·523 revsLife Size Cutout, Personalized with The Photo You Upload. High Resolution Printing
Units sold600
Trending Cardboard Cutout Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B08885GKCT leads positive momentum with ▲ 100.0% MoM growth on 100 units, with B09PKHR4PB close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.

B08885GKCT
Cardboard People Spider-Man Life Size Cardboard Cutout Standup - Marvel: Contest of Champions
Price
$49.95
Rating
4.6
Reviews
264
Latest month sales

B09PKHR4PB
Cardboard People Spidey Life Size Cardboard Cutout Standup - Marvel's Spidey and His Amazing Friends (TV Series)
Price
$49.70
Rating
4.6
Reviews
88
Latest month sales

B0DZRSW3HY
Custom Life Size Cutout, Stand up, Personalized High-Resolution Cutout, Coroplast- Upload Your Photo- Perfect for Wedding, Graduation, Birthday, 1-7 ft
Unlock to view ASIN details and product titles
Price
$6.65
Rating
4.4
Reviews
253
Latest month sales
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