Peter Rabbit Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Peter Rabbit sales on Amazon US totaled 21,300 units in July 2026 (▲ 2.7% vs. the prior month), generating an estimated $242,615 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.7% of unit volume and 60.0% of revenue, while a typical listing is priced at $14.38. The keyword itself pulled 29,192 Amazon queries over the same period (▼ 2.4% MoM).
Zooming out to the 12-month window ending July 2026, the peter rabbit Top 50 moved 290,250 units and $3,255,943 in cumulative sales — an average of 24,188 units and $271,329 per month. Monthly throughput topped out at 41,950 units in March 2026 and dipped to 17,000 in May 2026, leaving the latest reading 1.8% lower than August 2025.
Peter Rabbit Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
21.3K
▲ 2.7% MoM
Monthly Revenue 2026/07
$242.6K
▲ 4.9% MoM
Top 10 Market Share 2026/07
65.7%
Peter Rabbit Market Share & Sales Concentration on Amazon US — July 2026
The most-sold peter rabbit listing on Amazon US in July 2026 is ASIN B0026KP4GC (Brand: Pumpkin Tree), which sold 2,000 units at $19.20 apiece — equal to 9.4% of every unit tracked in this report.
The Top 10 ASINs account for 14,000 units and $145,460 in July 2026 — 65.7% of unit volume and 60.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Peter Rabbit' on Amazon
July 2026
Is 65.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0026KP4GC
Pumpkin Tree Peter Rabbit Organics Strawberry and Banana Pure Fruit Snack, 4 Ounce (Pack of 10)
2K
▲ 0.0%vs. prior month
$38.2K
latest month
12-month trend
B00FBO6B80
Peter Rabbit Organics Baby Strawberry Banana, 4 oz
2K
▲ 0.0%vs. prior month
$3.7K
latest month
12-month trend
B072QWWQC5
Peter Rabbit Organics Baby Raspberry Banana Blueberry, 4 oz
2K
▲ 0.0%vs. prior month
$4.2K
latest month
12-month trend
B00E0MWV92
Pumpkin Tree Peter Rabbit Organics Baby Mango, Banana, and Orange, 4 oz
2K
▲ 0.0%vs. prior month
$3.8K
latest month
12-month trend
B0026KJPYE
Pumpkin Tree Peter Rabbit Organics Mango, Banana and Orange Snacks, 4 Oz (Pack of 10)
1K
▲ 0.0%vs. prior month
$18.6K
latest month
12-month trend
B0044CZ63G
Pumpkin Tree Peter Rabbit Organics, Pea, Spinach and Apple Puree, 4.4-Ounce Pouches (Pack of 10)
1K
▲ 0.0%vs. prior month
$17.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Trending Peter Rabbit Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B08XC77LGL leads positive momentum with ▲ 300.0% MoM growth on 200 units, with B00KQ0U5LS close behind at ▲ 250.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08XC77LGL
KIDS PREFERRED Peter Rabbit Stuffed Animal Plush Bunny, 9.5 Inches
Price
$12.99
Rating
4.8
Reviews
753
Latest month sales
B00KQ0U5LS
Pumpkin Tree Peter Rabbit Organics, Banana, Mango, and Kale, 4 Squeeze Pouch, Mango, Broccoli & Kale, 4.4 Ounce (Pack of 10)
Price
$19.70
Rating
4.6
Reviews
449
Latest month sales
B07FCHFZPV
Peter Rabbit Organics SUPER Oats & Seeds, Apple & Blueberry, 4 oz Pouches, (Pack of 10)
Unlock to view ASIN details and product titles
Price
$21.78
Rating
4.7
Reviews
224
Latest month sales
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