Beach Decor Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Beach Decor sales on Amazon US totaled 119,500 units in July 2026 (▼ 2.4% vs. the prior month), generating an estimated $1,458,192 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 61.9% of unit volume and 55.1% of revenue, while a typical listing is priced at $15.63. The keyword itself pulled 23,822 Amazon queries over the same period (▼ 9.2% MoM).
Zooming out to the 12-month window ending July 2026, the beach decor Top 50 moved 793,350 units and $9,702,715 in cumulative sales — an average of 66,113 units and $808,560 per month. Monthly throughput topped out at 122,400 units in June 2026 and dipped to 39,200 in December 2025, leaving the latest reading 33.4% higher than August 2025.
Beach Decor Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
119.5K
▼ 2.4% MoM
Monthly Revenue 2026/07
$1.5M
▼ 3.1% MoM
Top 10 Market Share 2026/07
61.9%
Beach Decor Market Share & Sales Concentration on Amazon US — July 2026
The most-sold beach decor listing on Amazon US in July 2026 is ASIN B0CR6SG9NZ (Brand: Arrowom), which sold 20,000 units at $9.99 apiece — equal to 16.7% of every unit tracked in this report and 2.2× the volume of the No. 2 listing.
The Top 10 ASINs account for 74,000 units and $804,120 in July 2026 — 61.9% of unit volume and 55.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Beach Decor' on Amazon
July 2026
Is 61.9% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0CR6SG9NZ
Arrowom Hawaiian Leis, 24PCS Hawaiian Party Decorations Silk Flower Necklace | Colorful Luau Party Decorations, Tropical Designs Leis, Hula Dance Costume Accessories, Great for Summer Beach & Pool Party
20K
▲ 0.0%vs. prior month
$192K
latest month
12-month trend
B0CKX7H63H
Tinsel Foil Fringe Curtains Wavy Backdrop for Parties Sparkle Metallic Wavy Foil Fringe Backdrop Curtain for Party Decorations Photo Booth Props for Birthday Graduation Wedding
9K
▲ 0.0%vs. prior month
$53.9K
latest month
12-month trend
B07NWR7HKD
JOYIN 12-Pack 12“ Beach Balls - Bulk Classic Beachball Inflatable Swimming Pool Toys for Games Adults Kids Birthday Party Supplies Combo Set, Rainbow Color Blow Up Luau Decorations Favors Gifts (12")
9K
▼ 10.0%vs. prior month
$85.9K
latest month
12-month trend
B09NM2FPKX
Fovths Fovths Luau Grass Table Skirt, Straw Yellow, 9 Feet x 29.5 Inch | Hawaiian Party Decorations, Luau Decorations, Hawaiian Table Cloths, Hawaiian Decorations for Party, Tropical, Natural
7K
▼ 12.5%vs. prior month
$62.9K
latest month
12-month trend
B01F6LRW30
JOYIN Joyin Toy 36 Counts Hawaiian Leis Bulk, Tropical Flower Lei Hawaiian Lei Beach Hawaii Luau Party Favor Decoration Packs Party Supplies(3 Dozen)
7K
▼ 30.0%vs. prior month
$75.3K
latest month
12-month trend
B071JR7GYP
JOYIN JOYIN 60" Inflatable Palm Tree Cooler, Beach Theme Decor, Pool Party Decorations, Luau Hawaiian Birthday Party Supplies, Ocean Jungle Tropical Themed Summer Outdoor Drink Cooler
6K
vs. prior month
$113.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Beach Decor Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
JOYIN is the best-performing beach decor brand in July 2026, moving 22,000 units across 3 ASINs for 29.7% of Top 10 volume. Arrowom follows with 20,000 units (27.0%), ahead of BOMSI on 9,000 units (12.2%).
With 8 brands splitting the Top 10 and 68.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.99 to $15.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
JOYIN
3 ASINs in Top 10
29.7%
Units
22K
Revenue
$275.1K
Avg. price
$15.66
B07NWR7HKD
$8.99·★4.5·3.8K revsJOYIN 12-Pack 12“ Beach Balls - Bulk Classic Beachball Inflatable Swimming Pool Toys for Games Adults Kids Birthday Party Supplies Combo Set, Rainbow Color Blow Up Luau Decorations Favors Gifts (12")
Units sold9KB01F6LRW30
$13.99·★4.6·12.6K revsJOYIN Joyin Toy 36 Counts Hawaiian Leis Bulk, Tropical Flower Lei Hawaiian Lei Beach Hawaii Luau Party Favor Decoration Packs Party Supplies(3 Dozen)
Units sold7KB071JR7GYP
$23.99·★4.2·5.6K revsJOYIN JOYIN 60" Inflatable Palm Tree Cooler, Beach Theme Decor, Pool Party Decorations, Luau Hawaiian Birthday Party Supplies, Ocean Jungle Tropical Themed Summer Outdoor Drink Cooler
Units sold6K
Arrowom
1 ASIN in Top 10
27.0%
Units
20K
Revenue
$192K
Avg. price
$9.99
B0CR6SG9NZ
$9.99·★4.5·3.4K revsArrowom Hawaiian Leis, 24PCS Hawaiian Party Decorations Silk Flower Necklace | Colorful Luau Party Decorations, Tropical Designs Leis, Hula Dance Costume Accessories, Great for Summer Beach & Pool Party
Units sold20K
BOMSI
1 ASIN in Top 10
12.2%
Units
9K
Revenue
$53.9K
Avg. price
$5.99
B0CKX7H63H
$5.99·★4.4·3.1K revsTinsel Foil Fringe Curtains Wavy Backdrop for Parties Sparkle Metallic Wavy Foil Fringe Backdrop Curtain for Party Decorations Photo Booth Props for Birthday Graduation Wedding
Units sold9K
Trending Beach Decor Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B071JR7GYP booked 6K units at $23.99.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B071JR7GYP
JOYIN JOYIN 60" Inflatable Palm Tree Cooler, Beach Theme Decor, Pool Party Decorations, Luau Hawaiian Birthday Party Supplies, Ocean Jungle Tropical Themed Summer Outdoor Drink Cooler
Price
$23.99
Rating
4.2
Reviews
5.6K
Latest month sales
B0D73FJ14L
PINXIURY Water Hyacinth Handwoven Tissue Box Cover, Natural Handmade Wicker Napkin Box Holder, Handcrafted Square Facial Tissue, Rustic Decorative on Table and Bathroom, Office, Boho Decorative
Price
$13.99
Rating
4.7
Reviews
915
Latest month sales
B07DLVSJ99
FUTUREPLUSX FUTUREPLUSX 2 Pack Tropical Garland Party Decorations, 20ft Summer Banner | Tissue Paper Hibiscus Flower Summer Banner, Beach Pool Theme Luau Hawaiian Party Supplies, Jungle Birthday Decor
Unlock to view ASIN details and product titles
Price
$8.99
Rating
4.7
Reviews
3.5K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this beach decor report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card