Twister Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Twister sales on Amazon US totaled 16,200 units in July 2026 (▼ 4.4% vs. the prior month), generating an estimated $346,188 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 95.7% of unit volume and 96.7% of revenue, while a typical listing is priced at $16.43. The keyword itself pulled 45,894 Amazon queries over the same period (▼ 17.6% MoM).
Zooming out to the 12-month window ending July 2026, the twister Top 50 moved 225,750 units and $4,654,443 in cumulative sales — an average of 18,813 units and $387,870 per month. Monthly throughput topped out at 47,500 units in December 2025 and dipped to 7,050 in May 2026, leaving the latest reading 21.3% higher than August 2025.
Twister Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
16.2K
▼ 4.4% MoM
Monthly Revenue 2026/07
$346.2K
▼ 4.4% MoM
Top 10 Market Share 2026/07
95.7%
Twister Market Share & Sales Concentration on Amazon US — July 2026
The most-sold twister listing on Amazon US in July 2026 is ASIN B008J87PVC (Brand: Hasbro Gaming), which sold 8,000 units at $14.34 apiece — equal to 49.4% of every unit tracked in this report and 2.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 15,500 units and $334,756 in July 2026 — 95.7% of unit volume and 96.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Twister' on Amazon
July 2026
![Twisters - Collector's Edition [DVD] (ASIN B0D8WHMP8R), rank #9 by monthly sales volume for 'Twister' on Amazon](https://m.media-amazon.com/images/I/714L9tWzEVL._AC_UY512_.jpg)
Is 95.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B008J87PVC
Hasbro Twister Party Classic Board Game for 2 or More Players,Indoor and Outdoor Game for Kids 6 and Up,Packaging May Vary
8K
▲ 14.3%vs. prior month
$109.3K
latest month
12-month trend
B01ALHAEWA
Hasbro Gaming Twister Ultimate: Bigger Mat, More Colored Spots, Family, Kids Party Game Age 6+; Compatible with Alexa (Amazon Exclusive)
3K
▼ 25.0%vs. prior month
$61.2K
latest month
12-month trend
B0BQJ6YFWN
EAST MOUNT Twister Arm Exerciser - Adjustable 22-440lbs Hydraulic Power, Home Chest Expander, Shoulder Muscle Training Fitness Equipment, Arm Enhanced Exercise Strengthener.
1K
▲ 0.0%vs. prior month
$46.4K
latest month
12-month trend
B0DKJ7LCKM
MERACH Waist Twister Machine Exercise, Ab Twist Board,300 lbs Capacity | Slimmer Waist & Toned Abs, 300 lbs Capacity, Two-Pedal Design, Double Anti-Slip, Noiseless Use
800
▼ 11.1%vs. prior month
$40K
latest month
12-month trend
B01LB7MD4G
Sirena Twister Air Purifier (Black) - Water Filter Air Washer For Home and Office - Essential Oil Aroma Diffuser With LED Night light - Small Air Cleaner For Smoke and Pets
700
▲ 40.0%vs. prior month
$35K
latest month
12-month trend
B09CWGF82S
Hasbro Twister Splash – Summer Toys for Kids, 68 x 52 inches
600
▼ 40.0%vs. prior month
$12K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Twister Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hasbro Gaming is the best-performing twister brand in July 2026, moving 11,000 units across 2 ASINs for 71.0% of Top 10 volume. EAST MOUNT follows with 1,000 units (6.5%), ahead of DUMOS on 900 units (5.8%).
With 8 brands splitting the Top 10 and 83.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.86 to $47.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hasbro Gaming
2 ASINs in Top 10
71.0%
Units
11K
Revenue
$170.5K
Avg. price
$17.86
B008J87PVC
$14.34·★4.7·15K revsHasbro Twister Party Classic Board Game for 2 or More Players,Indoor and Outdoor Game for Kids 6 and Up,Packaging May Vary
Units sold8KB01ALHAEWA
$21.37·★4.7·16.2K revsHasbro Gaming Twister Ultimate: Bigger Mat, More Colored Spots, Family, Kids Party Game Age 6+; Compatible with Alexa (Amazon Exclusive)
Units sold3K
EAST MOUNT
1 ASIN in Top 10
6.5%
Units
1K
Revenue
$46.4K
Avg. price
$47.49
B0BQJ6YFWN
$47.49·★4.4·7.4K revsEAST MOUNT Twister Arm Exerciser - Adjustable 22-440lbs Hydraulic Power, Home Chest Expander, Shoulder Muscle Training Fitness Equipment, Arm Enhanced Exercise Strengthener.
Units sold1K
DUMOS
2 ASINs in Top 10
5.8%
Units
900
Revenue
$27.1K
Avg. price
$29.91
B0GYP1KBVS
$29.91·★4.3·83 revsDUMOS Waist Twister Machine Exercise, Ab Twister Board, 300 lbs Capacity, Noiseless Fitness Tool for Core & Belly Fat Workout, Anti-Slip Home Gym Equipment
Units sold500B0GYPBQGQW
$29.91·★4.3·83 revsDUMOS Waist Twister Machine Exercise, Ab Twister Board, 300 lbs Capacity, Noiseless Fitness Tool for Core & Belly Fat Workout, Anti-Slip Home Gym Equipment
Units sold400
Trending Twister Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000W4D94I booked 200 units at $6.33. On the growth side, B0GYPBQGQW leads positive momentum with ▲ 100.0% MoM growth on 400 units, with B01LB7MD4G close behind at ▲ 40.0% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000W4D94I
Twister (BD)
Price
$6.33
Rating
4.8
Reviews
2.9K
Latest month sales
B0GYPBQGQW
DUMOS Waist Twister Machine Exercise, Ab Twister Board, 300 lbs Capacity, Noiseless Fitness Tool for Core & Belly Fat Workout, Anti-Slip Home Gym Equipment
Price
$29.91
Rating
4.3
Reviews
83
Latest month sales
B01LB7MD4G
Sirena Twister Air Purifier (Black) - Water Filter Air Washer For Home and Office - Essential Oil Aroma Diffuser With LED Night light - Small Air Cleaner For Smoke and Pets
Unlock to view ASIN details and product titles
Price
$49.98
Rating
4.1
Reviews
4.2K
Latest month sales
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