Calming Cat Treats Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Calming Cat Treats sales on Amazon US totaled 286,800 units in July 2026 (▼ 6.9% vs. the prior month), generating an estimated $4,975,438 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.3% of unit volume and 51.4% of revenue, while a typical listing is priced at $19.87. The keyword itself pulled 13,727 Amazon queries over the same period (▼ 7.4% MoM).
Zooming out to the 12-month window ending July 2026, the calming cat treats Top 50 moved 3,122,800 units and $52,494,880 in cumulative sales — an average of 260,233 units and $4,374,573 per month. Monthly throughput topped out at 308,500 units in November 2025 and dipped to 160,700 in May 2026, leaving the latest reading 18.7% higher than August 2025.
Calming Cat Treats Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
286.8K
▼ 6.9% MoM
Monthly Revenue 2026/07
$5M
▼ 1.0% MoM
Top 10 Market Share 2026/07
59.3%
Calming Cat Treats Market Share & Sales Concentration on Amazon US — July 2026
The most-sold calming cat treats listing on Amazon US in July 2026 is ASIN B0828WNJXC (Brand: Greenies), which sold 30,000 units at $10.99 apiece — equal to 10.5% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 170,000 units and $2,556,300 in July 2026 — 59.3% of unit volume and 51.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Calming Cat Treats' on Amazon
July 2026
Is 59.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0828WNJXC
Greenies Feline Natural Dental Cat Treats, Roasted Chicken Flavor, 9.75 oz | #1 vet-recommended, clinically-proven oral care, cleans teeth and freshens breath, cleans to gumline, natural ingredients
30K
▲ 0.0%vs. prior month
$291.9K
latest month
12-month trend
B00OLSARS2
Temptations MixUps Crunchy and Soft Cat Treats, Catnip Fever, 16 oz | Under 2 calories per treat, no artificial flavors, 100% complete & balanced for adult cats, resealable stay-fresh tub
20K
▼ 50.0%vs. prior month
$165.8K
latest month
12-month trend
B097W651NJ
FELIWAY Optimum Cat Calming Pheromone Diffuser Kit | Advanced Support to Help Reduce Urine Spraying, Scratching, Fighting & Hiding Due to Stress. 30-Day Diffuser Supply
20K
▲ 0.0%vs. prior month
$599.8K
latest month
12-month trend
B0B9QSQP5Q
Cat Hairball Remedy Treats - Dual Texture Crunchy Creamy Hairball Treatment for Cats, Furball Relief Control Supplement with Fiber, Fish Oil for Indoor Cats Skin Coat Digestion (30-Day Supply)
20K
▲ 100.0%vs. prior month
$319.8K
latest month
12-month trend
B0CLYMSQZQ
Vital Essentials Freeze Dried Minnows Cat Treats, 1.0 oz Bag | Single Ingredient, Premium Quality Protein, Grain Free, Healthy Treats, USA Made with U.S. & Globally Sourced Ingredients
20K
▼ 33.3%vs. prior month
$219.8K
latest month
12-month trend
B07QSCFSVH
Temptations MixUps Crunchy Cat Treats, Surfer's Delight, 30 oz | Tuna, shrimp & salmon flavors, under 2 calories per treat, supports dental health, resealable value tub
20K
▲ 100.0%vs. prior month
$309.8K
latest month
12-month trend
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Best Calming Cat Treats Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Temptations is the best-performing calming cat treats brand in July 2026, moving 60,000 units across 4 ASINs for 35.3% of Top 10 volume. Greenies follows with 30,000 units (17.6%), ahead of FELIWAY on 20,000 units (11.8%).
With 7 brands splitting the Top 10 and 64.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $10.99 to $29.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Temptations
4 ASINs in Top 10
35.3%
Units
60K
Revenue
$715.3K
Avg. price
$11.79
B00OLSARS2
$7.72·★4.8·49.2K revsTemptations MixUps Crunchy and Soft Cat Treats, Catnip Fever, 16 oz | Under 2 calories per treat, no artificial flavors, 100% complete & balanced for adult cats, resealable stay-fresh tub
Units sold20KB07QSCFSVH
$15.49·★4.8·53.3K revsTemptations MixUps Crunchy Cat Treats, Surfer's Delight, 30 oz | Tuna, shrimp & salmon flavors, under 2 calories per treat, supports dental health, resealable value tub
Units sold20KB09NF5NBB3
$15.48·★4.8·49.2K revsTemptations MixUps Crunchy and Soft Cat Treats, Catnip Fever, 30 oz | Under 2 calories per treat, no artificial flavors, 100% complete & balanced for adult cats, resealable stay-fresh tub
Units sold10KB01LNB6T5O
$8.49·★4.8·21.5K revsTemptations Classic Crunchy Cat Treats, Blissful Catnip, 16 oz | Under 2 calories per treat, crunchy outside & soft inside, resealable tub, snack or food topper, 100% complete & balanced
Units sold10K
Greenies
1 ASIN in Top 10
17.6%
Units
30K
Revenue
$291.9K
Avg. price
$10.99
B0828WNJXC
$10.99·★4.8·44K revsGreenies Feline Natural Dental Cat Treats, Roasted Chicken Flavor, 9.75 oz | #1 vet-recommended, clinically-proven oral care, cleans teeth and freshens breath, cleans to gumline, natural ingredients
Units sold30K
FELIWAY
1 ASIN in Top 10
11.8%
Units
20K
Revenue
$599.8K
Avg. price
$29.99
B097W651NJ
$29.99·★3.9·20.4K revsFELIWAY Optimum Cat Calming Pheromone Diffuser Kit | Advanced Support to Help Reduce Urine Spraying, Scratching, Fighting & Hiding Due to Stress. 30-Day Diffuser Supply
Units sold20K
Trending Calming Cat Treats Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B083256F9B booked 10K units at $6.98, with ▲ 25.0% MoM change. On the growth side, B0B9QSQP5Q leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B07QSCFSVH close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B083256F9B
Blue Buffalo Bursts Chicken Crunchy & Creamy Cat Treats, 12 oz | Real Chicken First, Crunchy Shell with Creamy Center, No Chicken By-Product, Corn, Wheat, or Soy
Price
$6.98
Rating
4.7
Reviews
4.5K
Latest month sales
B0B9QSQP5Q
Cat Hairball Remedy Treats - Dual Texture Crunchy Creamy Hairball Treatment for Cats, Furball Relief Control Supplement with Fiber, Fish Oil for Indoor Cats Skin Coat Digestion (30-Day Supply)
Price
$15.99
Rating
4.6
Reviews
7K
Latest month sales
B07QSCFSVH
Temptations MixUps Crunchy Cat Treats, Surfer's Delight, 30 oz | Tuna, shrimp & salmon flavors, under 2 calories per treat, supports dental health, resealable value tub
Unlock to view ASIN details and product titles
Price
$15.49
Rating
4.8
Reviews
53.3K
Latest month sales
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