Calming Collar For Cats Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Calming Collar For Cats sales on Amazon US totaled 131,700 units in July 2026 (▼ 4.0% vs. the prior month), generating an estimated $3,866,107 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 69.1% of unit volume and 76.6% of revenue, while a typical listing is priced at $23.63. The keyword itself pulled 11,752 Amazon queries over the same period (▼ 55.1% MoM).
Zooming out to the 12-month window ending July 2026, the calming collar for cats Top 50 moved 1,348,400 units and $40,352,647 in cumulative sales — an average of 112,367 units and $3,362,721 per month. Monthly throughput topped out at 137,150 units in June 2026 and dipped to 72,400 in May 2026, leaving the latest reading 12.6% higher than August 2025.
Calming Collar For Cats Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
131.7K
▼ 4.0% MoM
Monthly Revenue 2026/07
$3.9M
▼ 2.0% MoM
Top 10 Market Share 2026/07
69.1%
Calming Collar For Cats Market Share & Sales Concentration on Amazon US — July 2026
The most-sold calming collar for cats listing on Amazon US in July 2026 is ASIN B097W651NJ (Brand: FELIWAY), which sold 20,000 units at $29.99 apiece — equal to 15.2% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 91,000 units and $2,962,810 in July 2026 — 69.1% of unit volume and 76.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Calming Collar For Cats' on Amazon
July 2026
Is 69.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B097W651NJ
FELIWAY Optimum Cat Calming Pheromone Diffuser Kit | Advanced Support to Help Reduce Urine Spraying, Scratching, Fighting & Hiding Due to Stress. 30-Day Diffuser Supply
20K
▲ 0.0%vs. prior month
$599.8K
latest month
12-month trend
B01AVHPFDS
FELIWAY MultiCat Cat Calming Pheromone Diffuser Kit | Helps Reduce Fighting, Tension and Aggression Between Cats due to Stress for Multi‑Cat Homes, 30 Day Supply
10K
▲ 0.0%vs. prior month
$249.9K
latest month
12-month trend
B0BGVF6PGW
Pro Plan Veterinary Diets Calming Care Cat Supplements Probiotic Powder for Behavioral Support, 30-Count Box
10K
▲ 0.0%vs. prior month
$339.9K
latest month
12-month trend
B072PCLQDK
FELIWAY MultiCat Cat Calming Pheromone Diffuser Refill - 3 Pack | Helps Reduce Fighting, Tension & Aggression Between Cats due to Stress in Multi‑Cat Homes, 90 Day Supply
9K
▲ 0.0%vs. prior month
$467.9K
latest month
12-month trend
B09V9VSY53
FELIWAY Optimum Cat Calming Pheromone Diffuser Refill - 3 Pack | Advanced Support to Help Reduce Urine Spraying, Scratching, Fighting & Hiding Due to Stress, 90 Day Supply
9K
▼ 10.0%vs. prior month
$589.9K
latest month
12-month trend
B018BVZFG8
FELIWAY Classic Cat Calming Spray, 60ml | Comforts Cats at Home and On the Go and Helps to Calm During Travel
8K
▼ 11.1%vs. prior month
$199.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Calming Collar For Cats Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
FELIWAY is the best-performing calming collar for cats brand in July 2026, moving 61,000 units across 6 ASINs for 67.0% of Top 10 volume. Pro Plan Veterinary Diets follows with 10,000 units (11.0%), ahead of Pet Honesty on 7,000 units (7.7%).
With 5 brands splitting the Top 10 and 85.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $15.99 to $37.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
FELIWAY
6 ASINs in Top 10
67.0%
Units
61K
Revenue
$2.2M
Avg. price
$37.49
B097W651NJ
$29.99·★3.9·20.4K revsFELIWAY Optimum Cat Calming Pheromone Diffuser Kit | Advanced Support to Help Reduce Urine Spraying, Scratching, Fighting & Hiding Due to Stress. 30-Day Diffuser Supply
Units sold20KB01AVHPFDS
$24.99·★3.9·34.9K revsFELIWAY MultiCat Cat Calming Pheromone Diffuser Kit | Helps Reduce Fighting, Tension and Aggression Between Cats due to Stress for Multi‑Cat Homes, 30 Day Supply
Units sold10KB072PCLQDK
$56.99·★4.4·26.5K revsFELIWAY MultiCat Cat Calming Pheromone Diffuser Refill - 3 Pack | Helps Reduce Fighting, Tension & Aggression Between Cats due to Stress in Multi‑Cat Homes, 90 Day Supply
Units sold9KB09V9VSY53
$62.99·★4.4·13.8K revsFELIWAY Optimum Cat Calming Pheromone Diffuser Refill - 3 Pack | Advanced Support to Help Reduce Urine Spraying, Scratching, Fighting & Hiding Due to Stress, 90 Day Supply
Units sold9KB018BVZFG8
$24.99·★4.1·20K revsFELIWAY Classic Cat Calming Spray, 60ml | Comforts Cats at Home and On the Go and Helps to Calm During Travel
Units sold8KB01AVIIFRA
$24.99·★4.0·28.3K revsFELIWAY Classic Cat Pheromone Calming Diffuser Kit | Helps Reduce Stress‑Related Behaviors Like Urine Spraying, Scratching, and Hiding, 30 Day Supply
Units sold5K
Pro Plan Veterinary Diets
1 ASIN in Top 10
11.0%
Units
10K
Revenue
$339.9K
Avg. price
$33.99
B0BGVF6PGW
$33.99·★4.4·2.3K revsPro Plan Veterinary Diets Calming Care Cat Supplements Probiotic Powder for Behavioral Support, 30-Count Box
Units sold10K
Pet Honesty
1 ASIN in Top 10
7.7%
Units
7K
Revenue
$111.9K
Avg. price
$15.99
B0B94Q3KPY
$15.99·★4.2·3.9K revsCat Calming Treats for Anxiety Relief - Dual Texture Crunchy Creamy Calming Chews for Cats - Feline Stress Relief Behavior Support for Travel, Vet Visits, Grooming, Separation Anxiety (30-Day Supply)
Units sold7K
Trending Calming Collar For Cats Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01AVIIFRA booked 5K units at $24.99, with ▲ 25.0% MoM change. On the growth side, B0D838WM5M leads positive momentum with ▲ 250.0% MoM growth on 700 units, with B079211DT1 close behind at ▲ 233.3% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01AVIIFRA
FELIWAY Classic Cat Pheromone Calming Diffuser Kit | Helps Reduce Stress‑Related Behaviors Like Urine Spraying, Scratching, and Hiding, 30 Day Supply
Price
$24.99
Rating
4.0
Reviews
28.3K
Latest month sales
B0D838WM5M
HOMBYS Soft Dog Cone for Dogs and Cats, Cute & Fluffy Flower Shape for Calming, Adjustable Dog Collar Alternative After Surgery, Protective Elizabethan Collar for Dogs Recovery & Stop Licking, S
Price
$16.99
Rating
4.1
Reviews
221
Latest month sales
B079211DT1
Happy Hoodie The Original Dog & Cat Calming Band for Noise & Anxiety Relief | 2008 US brand. Compression fabric, soft & stretchy, reduces noise & eases stress during storms, fireworks, grooming and more!
Unlock to view ASIN details and product titles
Price
$17.99
Rating
4.3
Reviews
5.3K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this calming collar for cats report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card