Cake Pop Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cake Pop sales on Amazon US totaled 105,100 units in July 2026 (▼ 7.7% vs. the prior month), generating an estimated $1,048,452 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 59.9% of unit volume and 51.6% of revenue, while a typical listing is priced at $12.34. The keyword itself pulled 16,727 Amazon queries over the same period (▼ 26.9% MoM).
Zooming out to the 12-month window ending July 2026, the cake pop Top 50 moved 996,650 units and $10,113,781 in cumulative sales — an average of 83,054 units and $842,815 per month. Monthly throughput topped out at 113,900 units in June 2026 and dipped to 55,700 in August 2025, leaving the latest reading 88.7% higher than August 2025.
Cake Pop Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
105.1K
▼ 7.7% MoM
Monthly Revenue 2026/07
$1M
▼ 9.8% MoM
Top 10 Market Share 2026/07
59.9%
Cake Pop Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cake pop listing on Amazon US in July 2026 is ASIN B0C47QSHZD (Brand: Betty Crocker), which sold 10,000 units at $1.77 apiece — equal to 9.5% of every unit tracked in this report.
The Top 10 ASINs account for 63,000 units and $541,230 in July 2026 — 59.9% of unit volume and 51.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cake Pop' on Amazon
July 2026
Is 59.9% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C47QSHZD
Betty Crocker Delights Super Moist French Vanilla Cake Mix, 13.25 oz | Pudding In The Mix For Moist Texture, Doubles As Cupcake Mix, America's #1 Cake Mix Brand
10K
▲ 0.0%vs. prior month
$19.2K
latest month
12-month trend
B074H5J33C
365 by Whole Foods Market, Citrus Pop-Ups, 3 fl oz, 6 ct, (Frozen)
10K
▲ 0.0%vs. prior month
$41.8K
latest month
12-month trend
B0FN7R9M2J
5 PCS Cake Pop Mold Set with 7.8-inch Tray, 5 Shape Cakepop Cutter | Heart, Square, Cloud, Oval and Round, 5 Shapes 3D Printed Baking Molds for Home Baking, Birthday Parties, Wedding Desserts
9K
▼ 10.0%vs. prior month
$96.8K
latest month
12-month trend
B0D2TFGPPY
2 Pack Cake Pop Stand with Sticks Kit, Acrylic Lollipop Hold Stand | Clear Cake Pop Display Holder, 15 Holes Candy Pop Holder with 100 Pcs Sticks, 100 Pcs Clear Wrappers, 100 Pcs Gold Twist Ties
7K
▼ 12.5%vs. prior month
$55.9K
latest month
12-month trend
B0F1382SHF
WOOF Pupsicle Birthday Refill Pops Dog Treats, Large | Fits large Pupsicle, pre-made birthday treats, naturally sweet, cake flavor, long-lasting enrichment, shelf stable
6K
▲ 0.0%vs. prior month
$89.9K
latest month
12-month trend
B07VGFFWYG
CAKETIME Silicone Muffin Pan Mini 24 Cups, 1 Pack Cupcake Pan, BPA Free | Nonstick, Food Grade Silicone Mold Baking Pan, Dishwasher Safe
5K
▲ 0.0%vs. prior month
$41.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Cake Pop Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Betty Crocker is the best-performing cake pop brand in July 2026, moving 10,000 units across 1 ASIN for 15.9% of Top 10 volume. 365 by Whole Foods Market follows with 10,000 units (15.9%), ahead of HOKKIEAM on 9,000 units (14.3%).
Volume is spread across 10 brands, with the top three holding 46.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $1.77 to $9.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Betty Crocker
1 ASIN in Top 10
15.9%
Units
10K
Revenue
$19.2K
Avg. price
$1.77
B0C47QSHZD
$1.77·★4.8·2.9K revsBetty Crocker Delights Super Moist French Vanilla Cake Mix, 13.25 oz | Pudding In The Mix For Moist Texture, Doubles As Cupcake Mix, America's #1 Cake Mix Brand
Units sold10K
365 by Whole Foods Market
1 ASIN in Top 10
15.9%
Units
10K
Revenue
$41.8K
Avg. price
$4.99
B074H5J33C
$4.99·★4.6·7.3K revs365 by Whole Foods Market, Citrus Pop-Ups, 3 fl oz, 6 ct, (Frozen)
Units sold10K
HOKKIEAM
1 ASIN in Top 10
14.3%
Units
9K
Revenue
$96.8K
Avg. price
$9.99
B0FN7R9M2J
$9.99·★4.2·802 revs5 PCS Cake Pop Mold Set with 7.8-inch Tray, 5 Shape Cakepop Cutter | Heart, Square, Cloud, Oval and Round, 5 Shapes 3D Printed Baking Molds for Home Baking, Birthday Parties, Wedding Desserts
Units sold9K
Trending Cake Pop Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B01L5XL49G booked 3K units at $29.99, with ▲ 0.0% MoM change. On the growth side, B0FH4J8B8L leads positive momentum with ▲ 900.0% MoM growth on 1K units, with B0GKHB48NB close behind at ▲ 125.0% MoM on 900 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01L5XL49G
Baketivity DIY Cake Pop Kids Baking Kit with Pre-Measured Ingredients | Bake 10–12 Treats with Decorating Supplies, Activity Book, and Simple Recipe Gift Idea for Boys and Girls Ages 4-12
Price
$29.99
Rating
4.6
Reviews
2.4K
Latest month sales
B0FH4J8B8L
Juome Cake Pop Mold Kit, Cakesicle Molds Silicone with Wooden Sticks & Bags | 2 Pack 8 Cavities Cake Pop Maker Supplies Accessories, Baking Tools for Home Baking Desserts Parties, Food-Grade Silicone
Price
$8.99
Rating
3.6
Reviews
76
Latest month sales
B0GKHB48NB
Purple Disco Balls Cake Topper Pop Music Hunters Party Cake Decorations | Purple Hunters Cake Decorations Disco Balls Birthday Party Decorations Pop Music Star Singer Cake Topper Party Supplies
Unlock to view ASIN details and product titles
Price
$13.08
Rating
4.9
Reviews
29
Latest month sales
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