Cacao Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Cacao sales on Amazon US totaled 156,200 units in July 2026 (▼ 3.8% vs. the prior month), generating an estimated $2,900,436 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.3% of unit volume and 48.8% of revenue, while a typical listing is priced at $21.62. The keyword itself pulled 27,105 Amazon queries over the same period (▲ 13.9% MoM).
Zooming out to the 12-month window ending July 2026, the cacao Top 50 moved 1,788,650 units and $34,351,242 in cumulative sales — an average of 149,054 units and $2,862,604 per month. Monthly throughput topped out at 175,700 units in February 2026 and dipped to 108,400 in May 2026, leaving the latest reading 33.2% higher than August 2025.
Cacao Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
156.2K
▼ 3.8% MoM
Monthly Revenue 2026/07
$2.9M
▼ 3.8% MoM
Top 10 Market Share 2026/07
56.3%
Cacao Market Share & Sales Concentration on Amazon US — July 2026
The most-sold cacao listing on Amazon US in July 2026 is ASIN B000OQ4A3S (Brand: Navitas Organics), which sold 10,000 units at $11.99 apiece — equal to 6.4% of every unit tracked in this report.
The Top 10 ASINs account for 88,000 units and $1,415,430 in July 2026 — 56.3% of unit volume and 48.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Cacao' on Amazon
July 2026
Is 56.3% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B000OQ4A3S
Navitas Organics Cacao Nibs – Unsweetened Dark Chocolate Crunch – Antioxidants, Minerals, Fiber – For Trail Mix, Baking & More – USDA Organic, Fairtrade, Non GMO, Gluten Free, Non-alkalized (8oz. Bag 76 Servings)
10K
▲ 25.0%vs. prior month
$123.7K
latest month
12-month trend
B005CD4196
Nestle Toll House 100% Pure Cocoa Perfect for Baking, No Preservatives, Artificial Flavors or Colors, Baking Cocoa (8oz)
10K
▲ 0.0%vs. prior month
$53.7K
latest month
12-month trend
B00CEOOZK6
Navitas Organics Cacao Powder - Cocoa Powder Substitute 1:1, For Hot Chocolate, Baking & More - Regenerative Organic Certified, Non GMO, Fairtrade, Gluten Free, Non-alkalized (8oz. Bag, 38 Servings)
10K
▲ 0.0%vs. prior month
$115.7K
latest month
12-month trend
B00HES9CMS
Organic Cacao Powder, Unsweetened, 1 lb (454 g) – Rich Dark Chocolate Flavor, Perfect for Baking, Smoothies & Hot Chocolate – Vegan, Keto, Paleo, Non-GMO & Gluten-Free Cocoa Powder
10K
▲ 0.0%vs. prior month
$184.2K
latest month
12-month trend
B074H55FRR
365 by Whole Foods Market Organic Cocoa Powder, Unsweetened, 8 Ounce
10K
▲ 11.1%vs. prior month
$81.2K
latest month
12-month trend
B0CTJ67LK1
Black Forest High Flavanol Cocoa Powder - 1200mg Flavanols & Flavonoids with 600mg Epicatechin - 10X Concentrated Dark Cocoa Extract for Nitric Oxide and Wellness Support - Non-GMO Vegan
10K
▲ 0.0%vs. prior month
$370.2K
latest month
12-month trend
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Best Cacao Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Navitas Organics is the best-performing cacao brand in July 2026, moving 26,000 units across 3 ASINs for 29.5% of Top 10 volume. Viva Naturals follows with 20,000 units (22.7%), ahead of Toll House on 10,000 units (11.4%).
With 7 brands splitting the Top 10 and 63.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $5.28 to $18.11, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Navitas Organics
3 ASINs in Top 10
29.5%
Units
26K
Revenue
$427.1K
Avg. price
$18.11
B000OQ4A3S
$11.99·★4.5·12.2K revsNavitas Organics Cacao Nibs – Unsweetened Dark Chocolate Crunch – Antioxidants, Minerals, Fiber – For Trail Mix, Baking & More – USDA Organic, Fairtrade, Non GMO, Gluten Free, Non-alkalized (8oz. Bag 76 Servings)
Units sold10KB00CEOOZK6
$11.06·★4.7·11K revsNavitas Organics Cacao Powder - Cocoa Powder Substitute 1:1, For Hot Chocolate, Baking & More - Regenerative Organic Certified, Non GMO, Fairtrade, Gluten Free, Non-alkalized (8oz. Bag, 38 Servings)
Units sold10KB07B26ZC5Z
$31.29·★4.6·12.6K revsNavitas Organics Cacao Powder - Cocoa Powder Substitute 1:1, For Hot Chocolate, Baking & More - Regenerative Organic Certified, Non GMO, Fairtrade, Gluten Free, Non-alkalized (24oz. Bag, 113 Servings)
Units sold6K
Viva Naturals
2 ASINs in Top 10
22.7%
Units
20K
Revenue
$286K
Avg. price
$14.21
B00HES9CMS
$18.42·★4.7·27.5K revsOrganic Cacao Powder, Unsweetened, 1 lb (454 g) – Rich Dark Chocolate Flavor, Perfect for Baking, Smoothies & Hot Chocolate – Vegan, Keto, Paleo, Non-GMO & Gluten-Free Cocoa Powder
Units sold10KB0CXWYG8JR
$9.99·★4.7·27.5K revsOrganic Cacao Powder, Unsweetened, 8 oz (227 g) – Rich Dark Chocolate Flavor, Perfect for Baking, Smoothies & Hot Chocolate – Vegan, Keto, Paleo, Non-GMO & Gluten-Free Cocoa Powder
Units sold10K
Toll House
1 ASIN in Top 10
11.4%
Units
10K
Revenue
$53.7K
Avg. price
$5.28
B005CD4196
$5.28·★4.7·9.4K revsNestle Toll House 100% Pure Cocoa Perfect for Baking, No Preservatives, Artificial Flavors or Colors, Baking Cocoa (8oz)
Units sold10K
Trending Cacao Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B0CXWYG8JR booked 10K units at $9.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CXWYG8JR
Organic Cacao Powder, Unsweetened, 8 oz (227 g) – Rich Dark Chocolate Flavor, Perfect for Baking, Smoothies & Hot Chocolate – Vegan, Keto, Paleo, Non-GMO & Gluten-Free Cocoa Powder
Price
$9.99
Rating
4.7
Reviews
27.5K
Latest month sales
B07B26ZC5Z
Navitas Organics Cacao Powder - Cocoa Powder Substitute 1:1, For Hot Chocolate, Baking & More - Regenerative Organic Certified, Non GMO, Fairtrade, Gluten Free, Non-alkalized (24oz. Bag, 113 Servings)
Price
$31.29
Rating
4.6
Reviews
12.6K
Latest month sales
B06XWY7TKD
NOW Foods, Organic Raw Cacao Powder, with Polyphenols and Flavonols, Sun-Dried, Intensely Rich Flavor, 12-Ounce (Packaging May Vary)
Unlock to view ASIN details and product titles
Price
$13.64
Rating
4.7
Reviews
2.3K
Latest month sales
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