Burn Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Burn sales on Amazon US totaled 56,350 units in July 2026 (▼ 10.5% vs. the prior month), generating an estimated $2,010,815 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.3% of unit volume and 76.6% of revenue, while a typical listing is priced at $24.47. The keyword itself pulled 35,776 Amazon queries over the same period (▲ 20.2% MoM).
Zooming out to the 12-month window ending July 2026, the burn Top 50 moved 655,800 units and $25,360,888 in cumulative sales — an average of 54,650 units and $2,113,407 per month. Monthly throughput topped out at 62,950 units in June 2026 and dipped to 33,750 in May 2026, leaving the latest reading 1.0% higher than August 2025.
Burn Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
56.4K
▼ 10.5% MoM
Monthly Revenue 2026/07
$2M
▼ 14.1% MoM
Top 10 Market Share 2026/07
76.3%
Burn Market Share & Sales Concentration on Amazon US — July 2026
The most-sold burn listing on Amazon US in July 2026 is ASIN B0DNNF6T7J (Brand: ALPHA LION), which sold 8,000 units at $54.99 apiece — equal to 14.2% of every unit tracked in this report.
The Top 10 ASINs account for 43,000 units and $1,540,660 in July 2026 — 76.3% of unit volume and 76.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Burn' on Amazon
July 2026
Is 76.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0DNNF6T7J
ALPHA LION Burn2O L-Carnitine Liquid 2000mg, Premium Liquid Fat Burner & Pre-Workout Supplement for Men & Women - Natural Energy & Metabolism Booster for Weight Loss - ShredBerry
8K
▼ 20.0%vs. prior month
$438.1K
latest month
12-month trend
B0C158YCVK
Lemme Burn Belly Fat Capsules for Metabolism Support, 30-Day Supply | AMPK Activator for Men & Women, Clinically Studied Actiponin Gynostemma, Green Tea Extract, Vitamins B6 & B12 Gluten Free
8K
▼ 20.0%vs. prior month
$319.9K
latest month
12-month trend
B0C6CX25P5
ALPHA LION Burn2O L-Carnitine Liquid 2000mg – Stim Free Super Thermogenic Fat Burner with MitoBurn® & CaloriBurn GP®, Metabolism Booster, Zero Calorie, Sugar-Free (31 Servings, Grapezilla Flavor)
5K
▲ 0.0%vs. prior month
$248.3K
latest month
12-month trend
B00EM4G7LG
Alocane Max Emergency Burn Gel, 4% Lidocaine Hydrochloride, Antiseptic Kills 99% of Germs, Maximum Strength Pain and Itch Relief, for Sunburns, First Aid Burn Gel with Aloe Vera– 2.5 fl oz
5K
▲ 0.0%vs. prior month
$38.4K
latest month
12-month trend
B08LSHF6S7
Hydrolyzed Collagen Powder for Weight Loss - Burn Ultimate Beauty Complex Multi Peptides Powder for Women with Types I II III V and X for Fat Burning Support Unflavored 30 Servings
3K
▲ 0.0%vs. prior month
$177.6K
latest month
12-month trend
B0CC39G8G1
Sculpt Nation by V Shred Burn Thermogenic Fat Burner for Men & Women - Daytime Fat Burner Metabolism Booster - Premium Capsimax Cayenne Pepper, Chromax, Patented Ingredients - 60 Natural Veggie Pills
3K
▼ 25.0%vs. prior month
$144.7K
latest month
12-month trend
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Best Burn Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ALPHA LION is the best-performing burn brand in July 2026, moving 13,000 units across 2 ASINs for 30.2% of Top 10 volume. Lemme follows with 8,000 units (18.6%), ahead of Alocane on 8,000 units (18.6%).
With 8 brands splitting the Top 10 and 67.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.83 to $54.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ALPHA LION
2 ASINs in Top 10
30.2%
Units
13K
Revenue
$686.4K
Avg. price
$54.99
B0DNNF6T7J
$54.99·★4.2·1.3K revsALPHA LION Burn2O L-Carnitine Liquid 2000mg, Premium Liquid Fat Burner & Pre-Workout Supplement for Men & Women - Natural Energy & Metabolism Booster for Weight Loss - ShredBerry
Units sold8KB0C6CX25P5
$54.99·★4.2·1.5K revsALPHA LION Burn2O L-Carnitine Liquid 2000mg – Stim Free Super Thermogenic Fat Burner with MitoBurn® & CaloriBurn GP®, Metabolism Booster, Zero Calorie, Sugar-Free (31 Servings, Grapezilla Flavor)
Units sold5K
Lemme
1 ASIN in Top 10
18.6%
Units
8K
Revenue
$319.9K
Avg. price
$39.99
B0C158YCVK
$39.99·★4.1·4.1K revsLemme Burn Belly Fat Capsules for Metabolism Support, 30-Day Supply | AMPK Activator for Men & Women, Clinically Studied Actiponin Gynostemma, Green Tea Extract, Vitamins B6 & B12 Gluten Free
Units sold8K
Alocane
2 ASINs in Top 10
18.6%
Units
8K
Revenue
$74.3K
Avg. price
$9.83
B00EM4G7LG
$7.67·★4.7·9.4K revsAlocane Max Emergency Burn Gel, 4% Lidocaine Hydrochloride, Antiseptic Kills 99% of Germs, Maximum Strength Pain and Itch Relief, for Sunburns, First Aid Burn Gel with Aloe Vera– 2.5 fl oz
Units sold5KB08BW53ZZD
$11.99·★4.7·9.4K revsALOCANE Max Maximum Strength Emergency Burn Gel With Lidocaine and Antiseptic, 4% Lidocaine, Fast Pain and Itch Relief, Sunburn Relief, Cuts, Scrapes, First Aid Burn Care, 4.0 Fluid Ounce
Units sold3K
Trending Burn Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B07JN3C5K7 leads positive momentum with ▲ 100.0% MoM growth on 400 units, with B07QJ22ZL6 close behind at ▲ 50.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07JN3C5K7
Water-Jel Burn Jel, 3.5 g Packets, Box of 25
Price
$17.99
Rating
4.8
Reviews
209
Latest month sales
B07QJ22ZL6
Neosporin + Burn Relief Dual Action Triple Antibiotic Ointment, 0.5 oz | 24-Hour Infection Protection, First Aid Topical Analgesic for Minor Cuts, Scrapes & Burns, Maximum Strength Burn Relief
Price
$5.99
Rating
4.8
Reviews
1.9K
Latest month sales
B0CJ3DLNJR
Obvi Burn Elite Thermogenic Collagen Supplement for Women, 60 Count | Thermogenic Formula Supports Metabolism, Energy and Focus, plus Five Types of Collagen for Skin, Hair and Nails
Unlock to view ASIN details and product titles
Price
$29.97
Rating
3.7
Reviews
2K
Latest month sales
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