Sea Buckthorn Oil Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Sea Buckthorn Oil sales on Amazon US totaled 54,900 units in July 2026 (▼ 14.1% vs. the prior month), generating an estimated $1,940,786 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 71.0% of unit volume and 77.4% of revenue, while a typical listing is priced at $27.82. The keyword itself pulled 22,793 Amazon queries over the same period (▼ 0.7% MoM).
Zooming out to the 12-month window ending July 2026, the sea buckthorn oil Top 50 moved 535,500 units and $17,712,129 in cumulative sales — an average of 44,625 units and $1,476,011 per month. Monthly throughput topped out at 63,900 units in June 2026 and dipped to 32,050 in May 2026, leaving the latest reading 37.9% higher than August 2025.
Sea Buckthorn Oil Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
54.9K
▼ 14.1% MoM
Monthly Revenue 2026/07
$1.9M
▼ 9.3% MoM
Top 10 Market Share 2026/07
71.0%
Sea Buckthorn Oil Market Share & Sales Concentration on Amazon US — July 2026
The most-sold sea buckthorn oil listing on Amazon US in July 2026 is ASIN B004L17FKC (Brand: OSEA), which sold 20,000 units at $52.00 apiece — equal to 36.4% of every unit tracked in this report and 5.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 39,000 units and $1,502,130 in July 2026 — 71.0% of unit volume and 77.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Sea Buckthorn Oil' on Amazon
July 2026
Is 71.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B004L17FKC
OSEA Undaria Algae Body Oil, Visibly Firming, Deeply Moisturizing, 5 oz | Improves Elasticity • Silky Body Glow • Lightweight, Non-Greasy • Citrus Scent • Seaweed Skincare • Vegan & Cruelty-Free
20K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B085KVXB84
Naturevibe Botanicals Golden Jojoba Oil 32 oz – 100% Pure, Cold-Pressed Moisturizer for Skin & Hair | Antioxidant-Rich, Non-Greasy, Carrier Oil & Daily Hydration
4K
▲ 0.0%vs. prior month
$99K
latest month
12-month trend
B0DXFNZ4LT
Yoken Organic Rosehip Seed Oil for Face, Skin & Hair, Cold Pressed, 2 fl oz | Rose Hip Seed Oil for Face Skin Hair Body and Nails Natural Moisturizing Carrier Oil with Vitamin E and Essential Fatty Acids
4K
▼ 33.3%vs. prior month
$36.4K
latest month
12-month trend
B0C7C8S8FT
BYOMA Hydrating Recovery Oil | Squalane, Jojoba & Seabuckthorn Oils, Instant Radiance, Barrier Repair, Luxury Face Treatment
3K
▼ 40.0%vs. prior month
$45.9K
latest month
12-month trend
B004BKR31E
SEABUCKWONDERS Organic Sea Buckthorn Oil Omega-7 Complete, 120 Softgels | 60 Day Supply, with Omega 3, 6 & 9, Supports Hair, Skin & Nails, 100% Pure with Zero Filler Oil
2K
▲ 0.0%vs. prior month
$76K
latest month
12-month trend
B09PVDXR2F
Lubracil Vaginal Moisturizer for Women, Hydrating Formula - 60 Count,1 Pack | Lubracil Vaginal Moisturizer Formula with Sea Buckthorn Oil & Omegas hydrate, soften dryness, and promote feminine wellness
2K
▼ 33.3%vs. prior month
$99.9K
latest month
12-month trend
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Best Sea Buckthorn Oil Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OSEA is the best-performing sea buckthorn oil brand in July 2026, moving 20,000 units across 1 ASIN for 51.3% of Top 10 volume. Naturevibe Botanicals follows with 4,000 units (10.3%), ahead of Yoken on 4,000 units (10.3%).
With 8 brands splitting the Top 10 and 71.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.99 to $52.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OSEA
1 ASIN in Top 10
51.3%
Units
20K
Revenue
$1M
Avg. price
$52.00
B004L17FKC
$52.00·★4.5·4.8K revsOSEA Undaria Algae Body Oil, Visibly Firming, Deeply Moisturizing, 5 oz | Improves Elasticity • Silky Body Glow • Lightweight, Non-Greasy • Citrus Scent • Seaweed Skincare • Vegan & Cruelty-Free
Units sold20K
Naturevibe Botanicals
1 ASIN in Top 10
10.3%
Units
4K
Revenue
$99K
Avg. price
$24.99
B085KVXB84
$24.99·★4.2·7.1K revsNaturevibe Botanicals Golden Jojoba Oil 32 oz – 100% Pure, Cold-Pressed Moisturizer for Skin & Hair | Antioxidant-Rich, Non-Greasy, Carrier Oil & Daily Hydration
Units sold4K
Yoken
1 ASIN in Top 10
10.3%
Units
4K
Revenue
$36.4K
Avg. price
$9.99
B0DXFNZ4LT
$9.99·★4.7·2K revsYoken Organic Rosehip Seed Oil for Face, Skin & Hair, Cold Pressed, 2 fl oz | Rose Hip Seed Oil for Face Skin Hair Body and Nails Natural Moisturizing Carrier Oil with Vitamin E and Essential Fatty Acids
Units sold4K
Trending Sea Buckthorn Oil Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B094TDK7BR booked 1K units at $49.99, with ▲ 0.0% MoM change. On the growth side, B08VVZ9QPZ leads positive momentum with ▲ 100.0% MoM growth on 200 units, with B0DS6MT295 close behind at ▲ 25.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B094TDK7BR
SeabuckWonders Organic Sea Buckthorn Oil Omega-7 Complete, 180 Softgels | 90 Day Supply, with Omega 3, 6 & 9, Supports Hair, Skin & Nails, 100% Pure with Zero Filler Oil
Price
$49.99
Rating
4.6
Reviews
5K
Latest month sales
B08VVZ9QPZ
PURE ORIGINAL INGREDIENTS, Sea Buckthorn Powder, 8 Oz | For cooking, baking, and seasoning
Price
$14.49
Rating
4.6
Reviews
172
Latest month sales
B0DS6MT295
Vegan Omega-7 Sea Buckthorn Oil, 240 Vegetarian Softgels | 2-in-1 with Evening Primrose Oil | Plant Based Botanical Oil Blend | Non-GMO, Gluten, & Carrageenan Free
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.6
Reviews
412
Latest month sales
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