Fatty 15 Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Fatty 15 sales on Amazon US totaled 406,900 units in July 2026 (▼ 10.6% vs. the prior month), generating an estimated $15,690,313 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 66.4% of unit volume and 63.3% of revenue, while a typical listing is priced at $37.77. The keyword itself pulled 46,372 Amazon queries over the same period (▲ 13.2% MoM).
Zooming out to the 12-month window ending July 2026, the fatty 15 Top 50 moved 4,704,500 units and $180,240,202 in cumulative sales — an average of 392,042 units and $15,020,017 per month. Monthly throughput topped out at 453,000 units in June 2026 and dipped to 290,800 in May 2026, leaving the latest reading 9.4% higher than August 2025.
Fatty 15 Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
406.9K
▼ 10.6% MoM
Monthly Revenue 2026/07
$15.7M
▼ 10.5% MoM
Top 10 Market Share 2026/07
66.4%
Fatty 15 Market Share & Sales Concentration on Amazon US — July 2026
The most-sold fatty 15 listing on Amazon US in July 2026 is ASIN B07DX89ZHN (Brand: Sports Research), which sold 60,000 units at $27.95 apiece — equal to 14.7% of every unit tracked in this report.
The Top 10 ASINs account for 270,000 units and $9,939,400 in July 2026 — 66.4% of unit volume and 63.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Fatty 15' on Amazon
July 2026
Is 66.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07DX89ZHN
Sports Research Omega-3 Fish Oil 1250mg from Wild Alaska Pollock, 90 Count | Always Fresh Never Fishy | 690mg EPA 260mg DHA per Softgel · Heart & Brain Health* · MSC Certified Sustainable - 90 Servings
60K
▼ 40.0%vs. prior month
$1.7M
latest month
12-month trend
B0739KKHWL
Nordic Naturals Ultimate Omega, Lemon Flavor - 90 Soft Gels - 1280 mg Omega-3 - High-Potency Omega-3 Fish Oil Supplement with EPA & DHA - Promotes Brain & Heart Health - Non-GMO - 45 Servings | High-potency Omega-3 Fish Oil with EPA & DHA supports brain & heart health. Non-GMO, burpless formula. 45 servings.
60K
▲ 50.0%vs. prior month
$2M
latest month
12-month trend
B0CMJR4XGR
Seed DS-01 Daily Synbiotic - Adult Probiotic + Prebiotic - 30-Days with Jar | 24 Probiotics + Prebiotic - Digestive & Gut Health - Bloating & Gas Relief - Improves Regularity - Vegan Capsules
40K
▼ 33.3%vs. prior month
$2.4M
latest month
12-month trend
B01NBTJFJB
Triple Strength Omega 3 Fish Oil 3600 mg, EPA & DHA, Over 2100mg Omega-3 | 1300mg EPA + 860mg DHA, Doctor-Formulated, Best Essential Fatty Acids, Premium Wild Caught & Burpless Fish Oil, 120 Softgels
30K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B0D5JL8GVL
Premium Liquid Collagen for Women Weight Loss & Beauty w. Hyaluronic Acid, Biotin, L-Carnitine, ACV - Ultra Pure Multi Collagen Protein Shots Drink Hair Skin Liquid Vitamins, Colageno (Peach Ring)
20K
▲ 0.0%vs. prior month
$514.8K
latest month
12-month trend
B0018CJ17W
THORNE Super EPA, Omega-3 Fish Oil Supplement with EPA & DHA, 90 Softgels | Supports Brain, Joint & Heart Health, Promotes Healthy Skin*, EPA & DHA from Sustainably Sourced Fish, NSF Contents Certified
20K
▲ 100.0%vs. prior month
$820K
latest month
12-month trend
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Best Fatty 15 Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Sports Research is the best-performing fatty 15 brand in July 2026, moving 60,000 units across 1 ASIN for 22.2% of Top 10 volume. Nordic Naturals follows with 60,000 units (22.2%), ahead of Seed on 40,000 units (14.8%).
Volume is spread across 9 brands, with the top three holding 59.3% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $27.95 to $59.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Sports Research
1 ASIN in Top 10
22.2%
Units
60K
Revenue
$1.7M
Avg. price
$27.95
B07DX89ZHN
$27.95·★4.7·59.9K revsSports Research Omega-3 Fish Oil 1250mg from Wild Alaska Pollock, 90 Count | Always Fresh Never Fishy | 690mg EPA 260mg DHA per Softgel · Heart & Brain Health* · MSC Certified Sustainable - 90 Servings
Units sold60K
Nordic Naturals
1 ASIN in Top 10
22.2%
Units
60K
Revenue
$2M
Avg. price
$33.75
B0739KKHWL
$33.75·★4.7·59.7K revsNordic Naturals Ultimate Omega, Lemon Flavor - 90 Soft Gels - 1280 mg Omega-3 - High-Potency Omega-3 Fish Oil Supplement with EPA & DHA - Promotes Brain & Heart Health - Non-GMO - 45 Servings | High-potency Omega-3 Fish Oil with EPA & DHA supports brain & heart health. Non-GMO, burpless formula. 45 servings.
Units sold60K
Seed
1 ASIN in Top 10
14.8%
Units
40K
Revenue
$2.4M
Avg. price
$59.99
B0CMJR4XGR
$59.99·★4.4·7.8K revsSeed DS-01 Daily Synbiotic - Adult Probiotic + Prebiotic - 30-Days with Jar | 24 Probiotics + Prebiotic - Digestive & Gut Health - Bloating & Gas Relief - Improves Regularity - Vegan Capsules
Units sold40K
Trending Fatty 15 Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0G3C66DHS leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B0018CJ17W close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0G3C66DHS
GLP Ultra GLP-1 Appetite Suppressant Diet Weight Loss Pills | Fat Burner GLP diet pills weight loss appetite suppressant fat burner
Price
$39.99
Rating
4.0
Reviews
244
Latest month sales
B0018CJ17W
THORNE Super EPA, Omega-3 Fish Oil Supplement with EPA & DHA, 90 Softgels | Supports Brain, Joint & Heart Health, Promotes Healthy Skin*, EPA & DHA from Sustainably Sourced Fish, NSF Contents Certified
Price
$41.00
Rating
4.6
Reviews
3.2K
Latest month sales
B001G8Y9JI
Applied Nutrition Green Tea Fat Burner Weight Loss 90 Softgels (2 Pack) | Supports Weight Loss for Women and Men; Metabolism Booster; Supports Calorie Management & Supplies Powerful Antioxidants
Unlock to view ASIN details and product titles
Price
$34.44
Rating
4.6
Reviews
1.5K
Latest month sales
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