Burgundy Hair Dye Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Burgundy Hair Dye sales on Amazon US totaled 75,400 units in July 2026 (▲ 2.3% vs. the prior month), generating an estimated $1,292,782 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 62.3% of unit volume and 63.4% of revenue, while a typical listing is priced at $15.79. The keyword itself pulled 17,919 Amazon queries over the same period (▲ 22.7% MoM).
Zooming out to the 12-month window ending July 2026, the burgundy hair dye Top 50 moved 696,300 units and $11,923,523 in cumulative sales — an average of 58,025 units and $993,627 per month. Monthly throughput topped out at 75,400 units in July 2026 and dipped to 38,500 in May 2026, leaving the latest reading 54.5% higher than August 2025.
Burgundy Hair Dye Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
75.4K
▲ 2.3% MoM
Monthly Revenue 2026/07
$1.3M
▲ 3.4% MoM
Top 10 Market Share 2026/07
62.3%
Burgundy Hair Dye Market Share & Sales Concentration on Amazon US — July 2026
The most-sold burgundy hair dye listing on Amazon US in July 2026 is ASIN B0BZ45SNLR (Brand: Bablabear), which sold 9,000 units at $22.99 apiece — equal to 11.9% of every unit tracked in this report and 13% ahead of the No. 2 listing.
The Top 10 ASINs account for 47,000 units and $819,170 in July 2026 — 62.3% of unit volume and 63.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Burgundy Hair Dye' on Amazon
July 2026
Is 62.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0BZ45SNLR
Bablabear Black Hair Dye Shampoo for Gray Hair,Hair Color Shampoo for Women and Men, Grey Coverage.
9K
▼ 10.0%vs. prior month
$196.7K
latest month
12-month trend
B0011DRT9K
Color Oops Extra Conditioning Hair Color Remover, 1 Application | Processes in 20 Minutes, Safely Removes Permanent & Semi-Permanent Dye, Ammonia & Bleach Free
8K
▲ 14.3%vs. prior month
$86.3K
latest month
12-month trend
B0CZHK42H8
Henna Cones Made from 100% Natural Leaves | Fresh Ready-to-Use Pre-Filled Paste, Henna Tube | Dark Reddish Brown | No Additives | Long Lasting Color | Pack of 6
7K
▲ 0.0%vs. prior month
$90.9K
latest month
12-month trend
B0F336CMMW
Polar Hair Dye Shampoo | Medium Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
6K
▲ 200.0%vs. prior month
$209.7K
latest month
12-month trend
B0013L3XUE
L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4AR Dark Chocolate Brown, 1 Kit (Packaging May Vary)
4K
▲ 0.0%vs. prior month
$47.9K
latest month
12-month trend
B0012JY4G4
Color Oops Extra Strength Hair Color Remover, 1 Application | Processes in 20 Minutes, Safely Removes Permanent & Semi-Permanent Dye, Ammonia & Bleach Free
3K
▲ 50.0%vs. prior month
$32.8K
latest month
12-month trend
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Best Burgundy Hair Dye Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Color Oops is the best-performing burgundy hair dye brand in July 2026, moving 11,000 units across 2 ASINs for 23.4% of Top 10 volume. Bablabear follows with 9,000 units (19.1%), ahead of Plantovika on 7,000 units (14.9%).
Volume is spread across 8 brands, with the top three holding 57.4% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $10.88 to $22.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Color Oops
2 ASINs in Top 10
23.4%
Units
11K
Revenue
$119.1K
Avg. price
$10.88
B0011DRT9K
$10.79·★3.8·8.4K revsColor Oops Extra Conditioning Hair Color Remover, 1 Application | Processes in 20 Minutes, Safely Removes Permanent & Semi-Permanent Dye, Ammonia & Bleach Free
Units sold8KB0012JY4G4
$10.98·★3.9·6.3K revsColor Oops Extra Strength Hair Color Remover, 1 Application | Processes in 20 Minutes, Safely Removes Permanent & Semi-Permanent Dye, Ammonia & Bleach Free
Units sold3K
Bablabear
1 ASIN in Top 10
19.1%
Units
9K
Revenue
$196.7K
Avg. price
$22.99
B0BZ45SNLR
$22.99·★4.3·8.9K revsBablabear Black Hair Dye Shampoo for Gray Hair,Hair Color Shampoo for Women and Men, Grey Coverage.
Units sold9K
Plantovika
1 ASIN in Top 10
14.9%
Units
7K
Revenue
$90.9K
Avg. price
$12.99
B0CZHK42H8
$12.99·★4.4·700 revsHenna Cones Made from 100% Natural Leaves | Fresh Ready-to-Use Pre-Filled Paste, Henna Tube | Dark Reddish Brown | No Additives | Long Lasting Color | Pack of 6
Units sold7K
Trending Burgundy Hair Dye Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000KOSFQM booked 2K units at $12.97, with ▲ 0.0% MoM change. On the growth side, B0F336CMMW leads positive momentum with ▲ 200.0% MoM growth on 6K units, with B0CB5HBCM1 close behind at ▲ 133.3% MoM on 700 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000KOSFQM
L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Auburn 7LA, 1 Hair Dye Kit
Price
$12.97
Rating
4.6
Reviews
1.4K
Latest month sales
B0F336CMMW
Polar Hair Dye Shampoo | Medium Brown Hair Dye Color Shampoo for Gray Hair | 3-in-1 for Men and Women | Vegan, Ammonia-Free, Easy 10-Minute Use - 6.76 fl oz
Price
$34.95
Rating
2.8
Reviews
2K
Latest month sales
B0CB5HBCM1
Dark Wine Red Hair Dye Shampoo 3 in 1 for Gray Hair, Instant & Long-lasting Natural Hair Color Shampoo for Women & Men, Root Touch Up, Champu para Canas, Damage-Free, Easy Home DIY Salon, 16.9 Fl Oz
Unlock to view ASIN details and product titles
Price
$22.99
Rating
4.2
Reviews
1.2K
Latest month sales
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