Bunny Ears Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bunny Ears sales on Amazon US totaled 4,300 units in July 2026 (▲ 19.4% vs. the prior month), generating an estimated $88,407 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 60.5% of unit volume and 73.5% of revenue, while a typical listing is priced at $12.56. The keyword itself pulled 22,682 Amazon queries over the same period (▲ 23.5% MoM).
Zooming out to the 12-month window ending July 2026, the bunny ears Top 50 moved 81,750 units and $1,350,574 in cumulative sales — an average of 6,813 units and $112,548 per month. Monthly throughput topped out at 32,950 units in October 2025 and dipped to 1,800 in May 2026, leaving the latest reading 28.4% higher than August 2025.
Bunny Ears Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
4.3K
▲ 19.4% MoM
Monthly Revenue 2026/07
$88.4K
▲ 11.3% MoM
Top 10 Market Share 2026/07
60.5%
Bunny Ears Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bunny ears listing on Amazon US in July 2026 is ASIN B0D2WYFSSX (Brand: OLUPP), which sold 1,000 units at $45.99 apiece — equal to 23.3% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 2,600 units and $64,952 in July 2026 — 60.5% of unit volume and 73.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bunny Ears' on Amazon
July 2026
Is 60.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0D2WYFSSX
OLUPP 282 PCS Glow in the Dark Party Supplies, 18 Foam Sticks, 18 LED Glasses, 200 Glow Sticks, 30 Finger Lights, 8 Bunny Ear Headband and 8 LED Cat Ear Headband for Wedding,Birthday,Concert,New Year
1K
▲ 0.0%vs. prior month
$46K
latest month
12-month trend
B09MJR12M4
Funcredible Black Bunny Ears Headband – Velvet Bendable Rabbit Ears – Fluffy Bunny Costume Accessories for Parties and Concerts - Rabbit Costume for Women and Men
400
▲ 100.0%vs. prior month
$3.6K
latest month
12-month trend
B0D2JMX1JG
Munchbird Munchbird Dehydrated Rabbit Ears 100g (3.5 oz) 12-15 pcs for Dogs, European Furry Rabbit Ear Natural Fiber for Pets, Rawhide Free Alternative to Pig Ears Dog Treats, Ear Size Varies
200
▲ 0.0%vs. prior month
$4.8K
latest month
12-month trend
B0DLMMGHNV
White Bunny Ears Furry Rabbit Ears Headbands Cute Easter Bunny Head Bands Halloween Hair Accessories for Women
200
▼ 33.3%vs. prior month
$1.8K
latest month
12-month trend
B0D91W3MHD
U-Goforst Bunny Ears Headbands and Tail, Bunny Costume Long Furry Rabbit Ear Headband, Halloween Party Cosplay White Bunny Ears Costume Hair Accessories for Adult Women
200
▲ 100.0%vs. prior month
$2K
latest month
12-month trend
B08DD3JSM1
SATINIOR 4 Piece Bunny Rabbit Ear Headband Costume Set
200
▲ 100.0%vs. prior month
$2.7K
latest month
12-month trend
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Best Bunny Ears Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OLUPP is the best-performing bunny ears brand in July 2026, moving 1,000 units across 1 ASIN for 38.5% of Top 10 volume. Funcredible follows with 400 units (15.4%), ahead of Munchbird on 200 units (7.7%).
With 10 brands splitting the Top 10 and 61.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.99 to $45.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OLUPP
1 ASIN in Top 10
38.5%
Units
1K
Revenue
$46K
Avg. price
$45.99
B0D2WYFSSX
$45.99·★4.7·439 revsOLUPP 282 PCS Glow in the Dark Party Supplies, 18 Foam Sticks, 18 LED Glasses, 200 Glow Sticks, 30 Finger Lights, 8 Bunny Ear Headband and 8 LED Cat Ear Headband for Wedding,Birthday,Concert,New Year
Units sold1K
Funcredible
1 ASIN in Top 10
15.4%
Units
400
Revenue
$3.6K
Avg. price
$8.99
B09MJR12M4
$8.99·★4.5·190 revsFuncredible Black Bunny Ears Headband – Velvet Bendable Rabbit Ears – Fluffy Bunny Costume Accessories for Parties and Concerts - Rabbit Costume for Women and Men
Units sold400
Munchbird
1 ASIN in Top 10
7.7%
Units
200
Revenue
$4.8K
Avg. price
$21.88
B0D2JMX1JG
$21.88·★4.6·397 revsMunchbird Munchbird Dehydrated Rabbit Ears 100g (3.5 oz) 12-15 pcs for Dogs, European Furry Rabbit Ear Natural Fiber for Pets, Rawhide Free Alternative to Pig Ears Dog Treats, Ear Size Varies
Units sold200
Trending Bunny Ears Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B072MH3XYN booked 100 units at $9.99, with ▲ 100.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B072MH3XYN
XIMA 12pcs Plastic Girls Headbands with Bunny Ears, Bows, and Party Hair Accessory (SP-Rabbit Ear)
Price
$9.99
Rating
4.7
Reviews
273
Latest month sales
B09JSCLQ2K
Feacole Bunny Costume Set-Rabbit Ear Headband,Bow Tie,Cuff and Tail Accessories Kit
Price
$12.99
Rating
4.5
Reviews
788
Latest month sales
B0CQZHF1HV
DRWATE 12 PCS Bunny Cake Topper with Ear Foot Flower Eye Nose for Easter Bunny Rabbit Birthday Supplies (Pink)
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
153
Latest month sales
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