Bully Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bully sales on Amazon US totaled 49,000 units in July 2026 (▼ 7.5% vs. the prior month), generating an estimated $1,365,320 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 100.0% of unit volume and 100.0% of revenue, while a typical listing is priced at $10.18. The keyword itself pulled 10,784 Amazon queries over the same period (▼ 42.7% MoM).
Zooming out to the 12-month window ending July 2026, the bully Top 50 moved 551,300 units and $15,630,608 in cumulative sales — an average of 45,942 units and $1,302,551 per month. Monthly throughput topped out at 53,000 units in June 2026 and dipped to 33,000 in May 2026, leaving the latest reading 23.4% higher than August 2025.
Bully Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
49K
▼ 7.5% MoM
Monthly Revenue 2026/07
$1.4M
▼ 10.7% MoM
Top 10 Market Share 2026/07
100.0%
Bully Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bully listing on Amazon US in July 2026 is ASIN B09C2KBD12 (Brand: Mighty Paw), which sold 10,000 units at $29.99 apiece — equal to 20.4% of every unit tracked in this report.
The Top 10 ASINs account for 49,000 units and $1,365,320 in July 2026 — 100.0% of unit volume and 100.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bully' on Amazon
July 2026
Is 100.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B09C2KBD12
Mighty Paw 12" Bully Sticks for Dogs - Large, Medium and Small Breeds Chew | Single Ingredient, Grass-Fed, Lower Odor, 5 Pack, High Protein, Boredom Buster, All-Natural Sticks
10K
▲ 0.0%vs. prior month
$297.2K
latest month
12-month trend
B01B6OLAAM
Best Bully Sticks 4 Inch Bully Sticks for Dogs - 8 oz (Pack of 1) - Natural Grass-Fed Dog Treats Small Breed, Grain and Rawhide-Free, Perfect for Small or Young Canines
10K
▲ 0.0%vs. prior month
$223.5K
latest month
12-month trend
B084Q927C4
Nature Gnaws Large Bully Sticks 6" Rawhide Free Dog Chews, 3 Count | Thick Long Lasting for Aggressive Chewers and Large Dogs - Natural Beef Dog Chew Bones - No Artificial Preservatives
9K
▲ 0.0%vs. prior month
$107.9K
latest month
12-month trend
B07NLD18RW
Natural Farm Odor-Free Bully Sticks (6 Inch, 25 count),1.3 lb. Bag, Fully Digestible 100% Beef Pizzle Chews,Grass-Fed, Non-GMO,Grain-Free, Natural Long-Lasting Chews for Small & Large Dogs. Pack of 25
4K
▼ 20.0%vs. prior month
$270.6K
latest month
12-month trend
B08QSG8L85
Natural Farm Bully Sticks, Odor-Free, (6 Inch, 12 Ounces), Packaged by Weight, 100% Beef Pizzle Chews, Grass-Fed, Fully Digestible Treats to Keep Your Puppies, Small and Medium Dogs Busy
4K
▲ 0.0%vs. prior month
$159.4K
latest month
12-month trend
B0CXRRVM5R
Mighty Paw Naturals Bully Sticks for Small, Medium & Large Dogs, 6" 10 Pack | Single Ingredient, Grass-Fed Beef, High Protein, Supports Dental Health, Lower Odor, Gluten-Free
3K
▼ 25.0%vs. prior month
$93.8K
latest month
12-month trend
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Best Bully Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Mighty Paw is the best-performing bully brand in July 2026, moving 14,000 units across 3 ASINs for 28.6% of Top 10 volume. Best Bully Sticks follows with 10,000 units (20.4%), ahead of Nature Gnaws on 9,000 units (18.4%).
With 6 brands splitting the Top 10 and 67.3% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.99 to $26.66, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Mighty Paw
3 ASINs in Top 10
28.6%
Units
14K
Revenue
$408.6K
Avg. price
$26.66
B09C2KBD12
$29.99·★4.5·3.8K revsMighty Paw 12" Bully Sticks for Dogs - Large, Medium and Small Breeds Chew | Single Ingredient, Grass-Fed, Lower Odor, 5 Pack, High Protein, Boredom Buster, All-Natural Sticks
Units sold10KB0CXRRVM5R
$31.99·★4.5·3.8K revsMighty Paw Naturals Bully Sticks for Small, Medium & Large Dogs, 6" 10 Pack | Single Ingredient, Grass-Fed Beef, High Protein, Supports Dental Health, Lower Odor, Gluten-Free
Units sold3KB0CXRMF97F
$17.99·★4.5·3.8K revsMighty Paw Naturals Curly Bully Sticks for Dogs, Grass-Fed Beef, 6", 5 Pack | Single Ingredient, Pizzle, For Small & Large Breeds, Lower Odor, Boredom Busting, Dental Health
Units sold1K
Best Bully Sticks
1 ASIN in Top 10
20.4%
Units
10K
Revenue
$223.5K
Avg. price
$25.99
B01B6OLAAM
$25.99·★4.2·13.5K revsBest Bully Sticks 4 Inch Bully Sticks for Dogs - 8 oz (Pack of 1) - Natural Grass-Fed Dog Treats Small Breed, Grain and Rawhide-Free, Perfect for Small or Young Canines
Units sold10K
Nature Gnaws
1 ASIN in Top 10
18.4%
Units
9K
Revenue
$107.9K
Avg. price
$11.99
B084Q927C4
$11.99·★4.4·6.7K revsNature Gnaws Large Bully Sticks 6" Rawhide Free Dog Chews, 3 Count | Thick Long Lasting for Aggressive Chewers and Large Dogs - Natural Beef Dog Chew Bones - No Artificial Preservatives
Units sold9K
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