Bully Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bully sales on Amazon US totaled 60,400 units in July 2026 (▼ 3.2% vs. the prior month), generating an estimated $1,632,262 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 94.4% of unit volume and 94.5% of revenue, while a typical listing is priced at $13.24. The keyword itself pulled 10,475 Amazon queries over the same period (▼ 45.7% MoM).
Zooming out to the 12-month window ending July 2026, the bully Top 50 moved 671,200 units and $18,787,568 in cumulative sales — an average of 55,933 units and $1,565,631 per month. Monthly throughput topped out at 62,400 units in June 2026 and dipped to 39,100 in May 2026, leaving the latest reading 11.6% higher than August 2025.
Bully Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
60.4K
▼ 3.2% MoM
Monthly Revenue 2026/07
$1.6M
▼ 7.7% MoM
Top 10 Market Share 2026/07
94.4%
Bully Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bully listing on Amazon US in July 2026 is ASIN B09C2KBD12 (Brand: Mighty Paw), which sold 10,000 units at $29.99 apiece — equal to 16.6% of every unit tracked in this report.
The Top 10 ASINs account for 57,000 units and $1,542,140 in July 2026 — 94.4% of unit volume and 94.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bully' on Amazon
July 2026
Is 94.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B09C2KBD12
Mighty Paw 12" Bully Sticks for Dogs - Large, Medium and Small Breeds Chew | Single Ingredient, Grass-Fed, Lower Odor, 5 Pack, High Protein, Boredom Buster, All-Natural Sticks
10K
▲ 0.0%vs. prior month
$297.2K
latest month
12-month trend
B01B6OLAAM
Best Bully Sticks 4 Inch Bully Sticks for Dogs - 8 oz (Pack of 1) - Natural Grass-Fed Dog Treats Small Breed, Grain and Rawhide-Free, Perfect for Small or Young Canines
10K
▲ 0.0%vs. prior month
$223.5K
latest month
12-month trend
B084Q927C4
Nature Gnaws Large Bully Sticks 6" Rawhide Free Dog Chews, 3 Count | Thick Long Lasting for Aggressive Chewers and Large Dogs - Natural Beef Dog Chew Bones - No Artificial Preservatives
9K
▲ 0.0%vs. prior month
$107.9K
latest month
12-month trend
B0B6QG95G1
Best Bully Sticks Thick Bully Sticks Dog Chews, 6", 5 Count | 100% grass-fed beef, single ingredient natural dog chews, easily digestible, long lasting, rawhide-free, grain-free
9K
▲ 28.6%vs. prior month
$194.4K
latest month
12-month trend
B07NLD18RW
Natural Farm Odor-Free Bully Sticks (6 Inch, 25 count),1.3 lb. Bag, Fully Digestible 100% Beef Pizzle Chews,Grass-Fed, Non-GMO,Grain-Free, Natural Long-Lasting Chews for Small & Large Dogs. Pack of 25
4K
▼ 20.0%vs. prior month
$270.6K
latest month
12-month trend
B08QSG8L85
Natural Farm Bully Sticks, Odor-Free, (6 Inch, 12 Ounces), Packaged by Weight, 100% Beef Pizzle Chews, Grass-Fed, Fully Digestible Treats to Keep Your Puppies, Small and Medium Dogs Busy
4K
▲ 0.0%vs. prior month
$159.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bully Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Best Bully Sticks is the best-performing bully brand in July 2026, moving 19,000 units across 2 ASINs for 33.3% of Top 10 volume. Mighty Paw follows with 13,000 units (22.8%), ahead of Nature Gnaws on 9,000 units (15.8%).
With 6 brands splitting the Top 10 and 71.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.99 to $30.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Best Bully Sticks
2 ASINs in Top 10
33.3%
Units
19K
Revenue
$417.9K
Avg. price
$25.49
B01B6OLAAM
$25.99·★4.2·13.5K revsBest Bully Sticks 4 Inch Bully Sticks for Dogs - 8 oz (Pack of 1) - Natural Grass-Fed Dog Treats Small Breed, Grain and Rawhide-Free, Perfect for Small or Young Canines
Units sold10KB0B6QG95G1
$24.99·★4.3·5.6K revsBest Bully Sticks Thick Bully Sticks Dog Chews, 6", 5 Count | 100% grass-fed beef, single ingredient natural dog chews, easily digestible, long lasting, rawhide-free, grain-free
Units sold9K
Mighty Paw
2 ASINs in Top 10
22.8%
Units
13K
Revenue
$391K
Avg. price
$30.99
B09C2KBD12
$29.99·★4.5·3.7K revsMighty Paw 12" Bully Sticks for Dogs - Large, Medium and Small Breeds Chew | Single Ingredient, Grass-Fed, Lower Odor, 5 Pack, High Protein, Boredom Buster, All-Natural Sticks
Units sold10KB0CXRRVM5R
$31.99·★4.5·3.7K revsMighty Paw Naturals Bully Sticks for Small, Medium & Large Dogs, 6" 10 Pack | Single Ingredient, Grass-Fed Beef, High Protein, Supports Dental Health, Lower Odor, Gluten-Free
Units sold3K
Nature Gnaws
1 ASIN in Top 10
15.8%
Units
9K
Revenue
$107.9K
Avg. price
$11.99
B084Q927C4
$11.99·★4.4·6.7K revsNature Gnaws Large Bully Sticks 6" Rawhide Free Dog Chews, 3 Count | Thick Long Lasting for Aggressive Chewers and Large Dogs - Natural Beef Dog Chew Bones - No Artificial Preservatives
Units sold9K
Trending Bully Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0B6QG95G1 leads positive momentum with ▲ 28.6% MoM growth on 9K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0B6QG95G1
Best Bully Sticks Thick Bully Sticks Dog Chews, 6", 5 Count | 100% grass-fed beef, single ingredient natural dog chews, easily digestible, long lasting, rawhide-free, grain-free
Price
$24.99
Rating
4.3
Reviews
5.6K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this bully report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card