Bullet Journal Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bullet Journal sales on Amazon US totaled 36,600 units in July 2026 (▲ 11.9% vs. the prior month), generating an estimated $400,820 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 68.3% of unit volume and 55.4% of revenue, while a typical listing is priced at $16.05. The keyword itself pulled 47,063 Amazon queries over the same period (▲ 22.3% MoM).
Zooming out to the 12-month window ending July 2026, the bullet journal Top 50 moved 484,350 units and $5,553,765 in cumulative sales — an average of 40,363 units and $462,814 per month. Monthly throughput topped out at 63,800 units in August 2025 and dipped to 22,300 in May 2026, leaving the latest reading 42.6% lower than August 2025.
Bullet Journal Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
36.6K
▲ 11.9% MoM
Monthly Revenue 2026/07
$400.8K
▲ 7.9% MoM
Top 10 Market Share 2026/07
68.3%
Bullet Journal Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bullet journal listing on Amazon US in July 2026 is ASIN B0CT4HX4T9 (Brand: Taja), which sold 10,000 units at $5.94 apiece — equal to 27.3% of every unit tracked in this report and 2.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 25,000 units and $222,010 in July 2026 — 68.3% of unit volume and 55.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bullet Journal' on Amazon
July 2026
Is 68.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CT4HX4T9
Taja Lined Spiral Journal Notebook for Women & Men, 140 Pages, College Ruled Hardcover Notebook for Work & Note Taking, Journals for Writing, A5(5.7" x 7.9") - Green
10K
▲ 0.0%vs. prior month
$64.8K
latest month
12-month trend
B0772XSNXY
iBayam Journal Planner Fineliner Pens Fine Point 0.38mm, Cute School Office | 18 Vibrant Colors, Smooth Writing, Art Markers for Bullet Journaling Note-taking Scrapbooking Calendar, Drawing Sketching Pen
4K
▲ 0.0%vs. prior month
$33.8K
latest month
12-month trend
B0D64CYCQY
Oxford Composition Notebooks, 9-3/4 x 7-1/2 Inch School Journals, Wide Ruled Paper, Black Marble Covers, 100 Sheets per Book, 2 Pack (1002516)
3K
▲ 275.0%vs. prior month
$16K
latest month
12-month trend
B0C995MCSX
Spiral Notebook Journal 8.5” x 11”, A4 Large Pink Notebooks for Women Men, College Ruled Lined Journal, 100 GSM Paper, Plastic Hardcover Spiral Bound Journals for Work School Note Taking Business
2K
▲ 100.0%vs. prior month
$16.6K
latest month
12-month trend
B01DN8TEA2
Amazon Basics Classic Grid Notebook for Writing and Note Taking, Hardcover, Graph Ruled, 240 Pages, 5" x 8.25", Black
1K
▲ 0.0%vs. prior month
$10K
latest month
12-month trend
B0CLVBLNQC
Aesthetic Thick Spiral Notebook Journal For Women in B5 - Linen Hardcover | Modern College Ruled Note Book with 300 Lined Pages - Perfect for Writing and Staying Organized at Work or School
1K
▲ 0.0%vs. prior month
$12.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bullet Journal Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Taja is the best-performing bullet journal brand in July 2026, moving 10,000 units across 1 ASIN for 40.0% of Top 10 volume. iBayam follows with 4,000 units (16.0%), ahead of Oxford on 3,000 units (12.0%).
With 9 brands splitting the Top 10 and 68.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $4.99 to $8.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Taja
1 ASIN in Top 10
40.0%
Units
10K
Revenue
$64.8K
Avg. price
$5.94
B0CT4HX4T9
$5.94·★4.8·7.8K revsTaja Lined Spiral Journal Notebook for Women & Men, 140 Pages, College Ruled Hardcover Notebook for Work & Note Taking, Journals for Writing, A5(5.7" x 7.9") - Green
Units sold10K
iBayam
1 ASIN in Top 10
16.0%
Units
4K
Revenue
$33.8K
Avg. price
$8.99
B0772XSNXY
$8.99·★4.6·118.5K revsiBayam Journal Planner Fineliner Pens Fine Point 0.38mm, Cute School Office | 18 Vibrant Colors, Smooth Writing, Art Markers for Bullet Journaling Note-taking Scrapbooking Calendar, Drawing Sketching Pen
Units sold4K
Oxford
1 ASIN in Top 10
12.0%
Units
3K
Revenue
$16K
Avg. price
$4.99
B0D64CYCQY
$4.99·★4.8·648 revsOxford Composition Notebooks, 9-3/4 x 7-1/2 Inch School Journals, Wide Ruled Paper, Black Marble Covers, 100 Sheets per Book, 2 Pack (1002516)
Units sold3K
Trending Bullet Journal Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B0D64CYCQY booked 3K units at $4.99, with ▲ 275.0% MoM change. On the growth side, B0CCRZY32C leads positive momentum with ▲ 700.0% MoM growth on 400 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0D64CYCQY
Oxford Composition Notebooks, 9-3/4 x 7-1/2 Inch School Journals, Wide Ruled Paper, Black Marble Covers, 100 Sheets per Book, 2 Pack (1002516)
Price
$4.99
Rating
4.8
Reviews
648
Latest month sales
8883707222
Moleskine Classic Notebook, Extra Large, Ruled, Black, Soft Cover (7.5 x 10)
Price
$19.15
Rating
4.8
Reviews
2.6K
Latest month sales
B0CCRZY32C
LEUCHTTURM1917 368952 Bullet Journal Edition 2 Green23, Medium A5, Hardcover, 206 Numbered Pages,Dotted
Unlock to view ASIN details and product titles
Price
$31.50
Rating
4.8
Reviews
2K
Latest month sales
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