Amazon.com Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Amazon.com sales on Amazon US totaled 4,000,000 units in July 2026 (▼ 1.5% vs. the prior month), generating an estimated $56,561,100 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 25.0% of unit volume and 25.1% of revenue, while a typical listing is priced at $14.61. The keyword itself pulled 8,649 Amazon queries over the same period (▼ 76.0% MoM).
Zooming out to the 12-month window ending July 2026, the amazon.com Top 50 moved 44,380,000 units and $627,783,600 in cumulative sales — an average of 3,698,333 units and $52,315,300 per month. Monthly throughput topped out at 4,060,000 units in June 2026 and dipped to 2,800,000 in May 2026, leaving the latest reading 5.3% higher than August 2025.
Amazon.com Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
4M
▼ 1.5% MoM
Monthly Revenue 2026/07
$56.6M
▼ 3.4% MoM
Top 10 Market Share 2026/07
25.0%
Amazon.com Market Share & Sales Concentration on Amazon US — July 2026
The most-sold amazon.com listing on Amazon US in July 2026 is ASIN B002B8Z98W (Brand: Fresh Kampo), which sold 100,000 units at $3.33 apiece — equal to 2.5% of every unit tracked in this report.
The Top 10 ASINs account for 1,000,000 units and $14,191,000 in July 2026 — 25.0% of unit volume and 25.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Amazon.com' on Amazon
July 2026
Is 25.0% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B002B8Z98W
Organic Strawberries, 1 Lb
100K
▲ 0.0%vs. prior month
$355K
latest month
12-month trend
B00LH3DMUO
Amazon Basics AAA Long-Lasting Alkaline Batteries, 36-Count, 1.5 Volt, Reliable Performance, 10-Year Shelf Life, Emergency Storage
100K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B00MNV8E0C
Amazon Basics 48-Pack AA Alkaline High-Performance Batteries, 1.5 Volt, 10-Year Shelf Life, Long-lasting, No Leakage
100K
▲ 0.0%vs. prior month
$1.5M
latest month
12-month trend
B01BZ0LXL8
Hefty Ultra Strong 13 Gal Kitchen Trash Bags, White, Lavender Vanilla, 80ct | 13G Tall White Trash Bags with Drawstrings for Kitchen and Home Use, Resists Leaks, Punctures, Rips, Continuous Odor Control
100K
▲ 0.0%vs. prior month
$1.1M
latest month
12-month trend
B01FV0F8H8
Amazon Basics Multipurpose Copy Printer Paper, 8.5 x 11 Inches, 20 lb, 92 Bright, White, 1 Ream (500 Sheets), Jam-Free
100K
▲ 0.0%vs. prior month
$697K
latest month
12-month trend
B077N7TR5G
Organic Blueberries Pint
100K
▲ 0.0%vs. prior month
$473K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Amazon.com Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Basics is the best-performing amazon.com brand in July 2026, moving 300,000 units across 3 ASINs for 30.0% of Top 10 volume. Bounty follows with 200,000 units (20.0%), ahead of Fresh Kampo on 100,000 units (10.0%).
With 7 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.33 to $33.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Basics
3 ASINs in Top 10
30.0%
Units
300K
Revenue
$3.6M
Avg. price
$11.99
B00LH3DMUO
$13.70·★4.7·676.5K revsAmazon Basics AAA Long-Lasting Alkaline Batteries, 36-Count, 1.5 Volt, Reliable Performance, 10-Year Shelf Life, Emergency Storage
Units sold100KB00MNV8E0C
$15.29·★4.7·950.4K revsAmazon Basics 48-Pack AA Alkaline High-Performance Batteries, 1.5 Volt, 10-Year Shelf Life, Long-lasting, No Leakage
Units sold100KB01FV0F8H8
$6.97·★4.8·226.7K revsAmazon Basics Multipurpose Copy Printer Paper, 8.5 x 11 Inches, 20 lb, 92 Bright, White, 1 Ream (500 Sheets), Jam-Free
Units sold100K
Bounty
2 ASINs in Top 10
20.0%
Units
200K
Revenue
$6.9M
Avg. price
$33.95
B079VP6DH5
$43.49·★4.8·235.7K revsBounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
Units sold100KB07MHJFRBJ
$24.42·★4.8·235.7K revsBounty Quick Size Paper Towels, White, 8 Family Rolls
Units sold100K
Fresh Kampo
1 ASIN in Top 10
10.0%
Units
100K
Revenue
$355K
Avg. price
$3.33
B002B8Z98W
$3.33·★4.6·40.6K revsOrganic Strawberries, 1 Lb
Units sold100K
Trending Amazon.com Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B071JM699P leads positive momentum with ▲ 400.0% MoM growth on 50K units, with B07R8D1RHS close behind at ▲ 50.0% MoM on 60K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B071JM699P
Amazon Basics Wood-Cased #2 Pencils for Writing, Drawing and Sketching, Pre-sharpened, HB Soft Lead with Erasers, Teacher Supplies, 150 Count, Yellow
Price
$11.14
Rating
4.8
Reviews
105.1K
Latest month sales
B07R8D1RHS
Amazon Basics Sheet Protectors for 3 Ring Binder, Lightweight, Acid-Free, Clear Plastic Sleeves, Letter Size, 8.5 x 11 Inch, 100-Pack
Price
$7.54
Rating
4.8
Reviews
36.2K
Latest month sales
B07BBFFTKH
Amazon Basics Melatonin, Sleep Support Gummies, Strawberry Flavor, 5mg, 120 Count (Previously Solimo)
Unlock to view ASIN details and product titles
Price
$10.08
Rating
4.6
Reviews
40.1K
Latest month sales
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