Salsa Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Salsa sales on Amazon US totaled 305,000 units in July 2026 (▼ 3.2% vs. the prior month), generating an estimated $1,463,410 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 49.2% of unit volume and 55.7% of revenue, while a typical listing is priced at $4.75. The keyword itself pulled 415,370 Amazon queries over the same period (▲ 8.9% MoM).
Zooming out to the 12-month window ending July 2026, the salsa Top 50 moved 3,503,500 units and $16,132,529 in cumulative sales — an average of 291,958 units and $1,344,377 per month. Monthly throughput topped out at 315,200 units in June 2026 and dipped to 218,400 in May 2026, leaving the latest reading 11.2% higher than August 2025.
Salsa Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
305K
▼ 3.2% MoM
Monthly Revenue 2026/07
$1.5M
▼ 4.0% MoM
Top 10 Market Share 2026/07
49.2%
Salsa Market Share & Sales Concentration on Amazon US — July 2026
The most-sold salsa listing on Amazon US in July 2026 is ASIN B000WH9DCW (Brand: Rao's Homemade), which sold 30,000 units at $7.33 apiece — equal to 9.8% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 150,000 units and $815,000 in July 2026 — 49.2% of unit volume and 55.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Salsa' on Amazon
July 2026
Is 49.2% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000WH9DCW
Rao's Homemade Marinara Sauce, 24 oz, All Purpose Tomato Sauce, Pasta Sauce, Carb Conscious, Keto Friendly, All Natural, Premium Quality, With Italian Tomatoes & Olive Oil
30K
▲ 0.0%vs. prior month
$203.7K
latest month
12-month trend
B01B2OVUAG
Heinz Organic Tomato Ketchup, 32 oz Bottle | America’s Favorite Ketchup®, No Artificial Sweeteners, No High Fructose Corn Syrup, All Natural Ingredients
20K
▲ 0.0%vs. prior month
$141.2K
latest month
12-month trend
B074H4WS24
365 by Whole Foods Market, Organic Marinara Pasta Sauce, 25 Ounce
20K
▲ 0.0%vs. prior month
$59.8K
latest month
12-month trend
B09DS5J8F9
Momofuku Chili Crunch by David Chang, (5.5 Ounces), Chili Oil with Crunchy Garlic and Shallots, Spicy Chili Crisp
20K
▼ 33.3%vs. prior month
$207.8K
latest month
12-month trend
B000WHSD5A
Heinz Tomato Ketchup, 20 oz Bottle | America’s Favorite Ketchup®, No Artificial Sweeteners, No High Fructose Corn Syrup, All Natural Ingredients
10K
▼ 50.0%vs. prior month
$33.4K
latest month
12-month trend
B0016L34GO
Huy Fong Chili Garlic Sauce, 8 oz
10K
▲ 0.0%vs. prior month
$24.9K
latest month
12-month trend
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Best Salsa Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Rao's Homemade is the best-performing salsa brand in July 2026, moving 30,000 units across 1 ASIN for 20.0% of Top 10 volume. HEINZ follows with 30,000 units (20.0%), ahead of 365 by Whole Foods Market on 30,000 units (20.0%).
With 8 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.24 to $7.33, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Rao's Homemade
1 ASIN in Top 10
20.0%
Units
30K
Revenue
$203.7K
Avg. price
$7.33
B000WH9DCW
$7.33·★4.7·14.9K revsRao's Homemade Marinara Sauce, 24 oz, All Purpose Tomato Sauce, Pasta Sauce, Carb Conscious, Keto Friendly, All Natural, Premium Quality, With Italian Tomatoes & Olive Oil
Units sold30K
HEINZ
2 ASINs in Top 10
20.0%
Units
30K
Revenue
$174.6K
Avg. price
$5.63
B01B2OVUAG
$7.48·★4.8·6.3K revsHeinz Organic Tomato Ketchup, 32 oz Bottle | America’s Favorite Ketchup®, No Artificial Sweeteners, No High Fructose Corn Syrup, All Natural Ingredients
Units sold20KB000WHSD5A
$3.78·★4.7·16.8K revsHeinz Tomato Ketchup, 20 oz Bottle | America’s Favorite Ketchup®, No Artificial Sweeteners, No High Fructose Corn Syrup, All Natural Ingredients
Units sold10K
365 by Whole Foods Market
2 ASINs in Top 10
20.0%
Units
30K
Revenue
$94.7K
Avg. price
$3.24
B074H4WS24
$2.99·★4.6·8.5K revs365 by Whole Foods Market, Organic Marinara Pasta Sauce, 25 Ounce
Units sold20KB0CRVRW3VB
$3.49·★4.6·568 revs365 By Whole Foods Market, Organic Thick & Chunky Mild Salsa, 16 Ounce
Units sold10K
Trending Salsa Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CRVRW3VB booked 10K units at $3.49. On the growth side, B094YYGX68 leads positive momentum with ▲ 185.7% MoM growth on 2K units, with B0CMJQM5M6 close behind at ▲ 100.0% MoM on 8K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CRVRW3VB
365 By Whole Foods Market, Organic Thick & Chunky Mild Salsa, 16 Ounce
Price
$3.49
Rating
4.6
Reviews
568
Latest month sales
B094YYGX68
Mrs. Wages Medium Salsa Canning Mix, Medium Heat, 6, 4 oz packets | Medium heat salsa mix with peppers and spices—just add ingredients for fresh, flavorful homemade salsa with a mild kick
Price
$17.97
Rating
4.8
Reviews
771
Latest month sales
B0CMJQM5M6
Late July Snacks Medium Salsa, 15.5 oz Jar
Unlock to view ASIN details and product titles
Price
$9.15
Rating
4.4
Reviews
276
Latest month sales
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