Buckwheat Groats Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

365 by Whole Foods Market is the best-performing buckwheat groats brand in July 2026, moving 5,000 units across 2 ASINs for 29.4% of Top 10 volume. Anthony's follows with 4,000 units (23.5%), ahead of Bob's Red Mill on 2,000 units (11.8%).

With 8 brands splitting the Top 10 and 64.7% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.83 to $23.19, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00KTDUBDO booked 1K units at $6.77, with ▲ 11.1% MoM change. On the growth side, B004YE7QPU leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B07PRM1F4Y close behind at ▲ 100.0% MoM on 400 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.