Buckwheat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Buckwheat sales on Amazon US totaled 39,500 units in July 2026 (▲ 5.6% vs. the prior month), generating an estimated $498,287 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.7% of unit volume and 41.5% of revenue, while a typical listing is priced at $17.07. The keyword itself pulled 38,233 Amazon queries over the same period (▼ 7.6% MoM).
Zooming out to the 12-month window ending July 2026, the buckwheat Top 50 moved 392,850 units and $5,371,133 in cumulative sales — an average of 32,738 units and $447,594 per month. Monthly throughput topped out at 39,500 units in July 2026 and dipped to 20,700 in May 2026, leaving the latest reading 23.8% higher than August 2025.
Buckwheat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
39.5K
▲ 5.6% MoM
Monthly Revenue 2026/07
$498.3K
▲ 0.7% MoM
Top 10 Market Share 2026/07
55.7%
Buckwheat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold buckwheat listing on Amazon US in July 2026 is ASIN B0019LVGHA (Brand: NOW Foods), which sold 5,000 units at $5.26 apiece — equal to 12.7% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 22,000 units and $206,830 in July 2026 — 55.7% of unit volume and 41.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Buckwheat' on Amazon
July 2026
Is 55.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0019LVGHA
NOW Foods, Organic Amaranth Whole Grain, Source of Protein and Fiber, Gluten-Free, Certified Non-GMO, 16-Ounce (Packaging May Vary)
5K
▲ 0.0%vs. prior month
$25.4K
latest month
12-month trend
B074H6VRKY
365 by Whole Foods Market, Organic Whole Grain Bulgur Wheat, 8.8 oz
3K
▲ 50.0%vs. prior month
$9K
latest month
12-month trend
B0C2J6FN6Z
Pacha Buckwheat English Muffins: Original - Certified Organic, Gluten-Free, Vegan, Sprouted, Sandwich Bun, Burger Bun - 13 OZ
3K
▲ 50.0%vs. prior month
$26.1K
latest month
12-month trend
B084NJ1JXC
365 by Whole Foods Market, Organic Super Grains, 16 Ounce
2K
▲ 0.0%vs. prior month
$8.6K
latest month
12-month trend
B0D15QDVW7
Anthony's Organic Hulled Buckwheat Groats, 5lb, Gluten Free, Non GMO
2K
▲ 0.0%vs. prior month
$52.4K
latest month
12-month trend
B01EIQROUA
Anthony's Organic Buckwheat Flour, 3 lb, Grown in the USA, Gluten Free, Vegan
2K
▲ 0.0%vs. prior month
$40.4K
latest month
12-month trend
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Best Buckwheat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
NOW Foods is the best-performing buckwheat brand in July 2026, moving 5,000 units across 1 ASIN for 22.7% of Top 10 volume. 365 by Whole Foods Market follows with 5,000 units (22.7%), ahead of PACHA on 5,000 units (22.7%).
With 7 brands splitting the Top 10 and 68.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.83 to $9.74, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
NOW Foods
1 ASIN in Top 10
22.7%
Units
5K
Revenue
$25.4K
Avg. price
$5.26
B0019LVGHA
$5.26·★4.6·1.2K revsNOW Foods, Organic Amaranth Whole Grain, Source of Protein and Fiber, Gluten-Free, Certified Non-GMO, 16-Ounce (Packaging May Vary)
Units sold5K
365 by Whole Foods Market
2 ASINs in Top 10
22.7%
Units
5K
Revenue
$17.6K
Avg. price
$3.83
B074H6VRKY
$2.99·★4.6·1.6K revs365 by Whole Foods Market, Organic Whole Grain Bulgur Wheat, 8.8 oz
Units sold3KB084NJ1JXC
$4.68·★4.7·1.3K revs365 by Whole Foods Market, Organic Super Grains, 16 Ounce
Units sold2K
PACHA
2 ASINs in Top 10
22.7%
Units
5K
Revenue
$43.9K
Avg. price
$9.74
B0C2J6FN6Z
$9.79·★3.9·227 revsPacha Buckwheat English Muffins: Original - Certified Organic, Gluten-Free, Vegan, Sprouted, Sandwich Bun, Burger Bun - 13 OZ
Units sold3KB0C2J7SRR7
$9.69·★3.7·231 revsPacha Buckwheat Bread - Certified Organic, Gluten-Free, Vegan, Sourdough - 22 OZ
Units sold2K
Trending Buckwheat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00KTDUBDO booked 1K units at $6.79, with ▲ 11.1% MoM change. On the growth side, B07L2HX926 leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B004YE7QPU close behind at ▲ 150.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00KTDUBDO
Eden Foods, Buckwheat Hulled Organic, 16 Ounce
Price
$6.79
Rating
4.5
Reviews
441
Latest month sales
B07L2HX926
Outsidepride Buckwheat Seeds - 1lb Annual, Fast-Growing, Easy to Grow Buckwheat Cover Crop Seeds for Green Manure, Bee Pasture & Pollinators, Wildlife Habitat, Soil Improvement, and Erosion Control
Price
$14.99
Rating
4.5
Reviews
928
Latest month sales
B004YE7QPU
Uvelka Buckwheat Groats Extra, 800g
Unlock to view ASIN details and product titles
Price
$8.90
Rating
4.4
Reviews
2.5K
Latest month sales
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