Arborio Rice Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Arborio Rice sales on Amazon US totaled 168,400 units in July 2026 (▲ 3.2% vs. the prior month), generating an estimated $1,341,782 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.4% of unit volume and 50.3% of revenue, while a typical listing is priced at $9.78. The keyword itself pulled 17,422 Amazon queries over the same period (▲ 11.1% MoM).
Zooming out to the 12-month window ending July 2026, the arborio rice Top 50 moved 1,873,550 units and $14,864,970 in cumulative sales — an average of 156,129 units and $1,238,748 per month. Monthly throughput topped out at 181,400 units in January 2026 and dipped to 104,600 in May 2026, leaving the latest reading 9.0% higher than August 2025.
Arborio Rice Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
168.4K
▲ 3.2% MoM
Monthly Revenue 2026/07
$1.3M
▼ 5.6% MoM
Top 10 Market Share 2026/07
56.4%
Arborio Rice Market Share & Sales Concentration on Amazon US — July 2026
The most-sold arborio rice listing on Amazon US in July 2026 is ASIN B08B217JP5 (Brand: Amazon Grocery), which sold 20,000 units at $2.56 apiece — equal to 11.9% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 95,000 units and $675,220 in July 2026 — 56.4% of unit volume and 50.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Arborio Rice' on Amazon
July 2026
Is 56.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B08B217JP5
Amazon Grocery, Jasmine Long Grain Rice, 2 Lb
20K
▲ 100.0%vs. prior month
$50.8K
latest month
12-month trend
B000JOQ57E
Mahatma Extra-Long-Grain White Rice, 5-Pound Bag | Long-grain white rice for stovetop or microwave, quick and easy to cook, gluten-free, vegan, kosher, non-GMO, bulk bag
10K
▲ 0.0%vs. prior month
$49.4K
latest month
12-month trend
B00852ZN2U
Nishiki Medium Grain Rice, 80 Ounce
10K
▲ 0.0%vs. prior month
$67.3K
latest month
12-month trend
B000WLXMB6
Lundberg Jasmine Rice, Regenerative Organic Certified – Non-Sticky, Aromatic Long-Grain White Rice, Responsibly Grown in California, 32 Oz | Gluten-Free, Non-GMO Project Verified, USDA Certified Organic, Vegan, Kosher
9K
▼ 10.0%vs. prior month
$83.3K
latest month
12-month trend
B08C8WMK6N
Amazon Grocery, Enriched White Long Grain Rice, 5 Lb
9K
▲ 28.6%vs. prior month
$27.3K
latest month
12-month trend
B0CN9QRPKD
IRIS Instant White Rice, 10PK, Japanese Short Grain Vegan, Microwave 80 sec | Non-GMO, Gluten Free, Vegan, Ultra Premium Japanese Sushi Rice, Product of Japan
9K
▼ 10.0%vs. prior month
$157.6K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Arborio Rice Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Amazon Grocery is the best-performing arborio rice brand in July 2026, moving 29,000 units across 2 ASINs for 30.5% of Top 10 volume. Lundberg follows with 16,000 units (16.8%), ahead of 365 by Whole Foods Market on 14,000 units (14.7%).
With 7 brands splitting the Top 10 and 62.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $2.79 to $6.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Amazon Grocery
2 ASINs in Top 10
30.5%
Units
29K
Revenue
$78.1K
Avg. price
$2.79
B08B217JP5
$2.56·★4.7·9.1K revsAmazon Grocery, Jasmine Long Grain Rice, 2 Lb
Units sold20KB08C8WMK6N
$3.03·★4.6·2.2K revsAmazon Grocery, Enriched White Long Grain Rice, 5 Lb
Units sold9K
Lundberg
2 ASINs in Top 10
16.8%
Units
16K
Revenue
$109.9K
Avg. price
$6.99
B000WLXMB6
$9.99·★4.8·3.1K revsLundberg Jasmine Rice, Regenerative Organic Certified – Non-Sticky, Aromatic Long-Grain White Rice, Responsibly Grown in California, 32 Oz | Gluten-Free, Non-GMO Project Verified, USDA Certified Organic, Vegan, Kosher
Units sold9KB0CK4XJJ2G
$3.99·★4.3·453 revsLundberg Family Farms, Rice Jasmine Cilantro Lime Organic, 8 Ounce
Units sold7K
365 by Whole Foods Market
2 ASINs in Top 10
14.7%
Units
14K
Revenue
$39K
Avg. price
$2.89
B074H5LWXN
$2.99·★4.7·2.1K revs365 by Whole Foods Market, Organic Italian Farro, 8.8 Ounce
Units sold7KB09K4ZSQ63
$2.79·★4.5·471 revs365 by Whole Foods Market, Organic Whole Grain Brown Rice, 90-Second Microwave in Pouch, 8.8 Ounce
Units sold7K
Trending Arborio Rice Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B08B217JP5 leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B000WCZM8G close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B08B217JP5
Amazon Grocery, Jasmine Long Grain Rice, 2 Lb
Price
$2.56
Rating
4.7
Reviews
9.1K
Latest month sales
B000WCZM8G
Lundberg Risotto, Organic Alfredo, 5.5 oz
Price
$4.69
Rating
4.4
Reviews
337
Latest month sales
B07GLDX6TY
RiceSelect Pearl Couscous with Turmeric, Israeli-Style Couscous Wheat Pasta | Small oven-toasted pasta pearls with turmeric powder, non-GMO, kosher, ideal for Mediterranean meals, 21-ounce jar
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.6
Reviews
1K
Latest month sales
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