Gummy Bears Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Gummy Bears sales on Amazon US totaled 386,000 units in July 2026 (▼ 9.4% vs. the prior month), generating an estimated $4,132,150 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.8% of unit volume and 44.2% of revenue, while a typical listing is priced at $11.89. The keyword itself pulled 122,254 Amazon queries over the same period (▲ 21.9% MoM).
Zooming out to the 12-month window ending July 2026, the gummy bears Top 50 moved 4,407,450 units and $48,798,017 in cumulative sales — an average of 367,288 units and $4,066,501 per month. Monthly throughput topped out at 426,000 units in June 2026 and dipped to 247,000 in May 2026, leaving the latest reading 8.4% higher than August 2025.
Gummy Bears Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
386K
▼ 9.4% MoM
Monthly Revenue 2026/07
$4.1M
▼ 10.9% MoM
Top 10 Market Share 2026/07
51.8%
Gummy Bears Market Share & Sales Concentration on Amazon US — July 2026
The most-sold gummy bears listing on Amazon US in July 2026 is ASIN B0BWSKYV63 (Brand: Welch's), which sold 60,000 units at $7.78 apiece — equal to 15.5% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 200,000 units and $1,824,600 in July 2026 — 51.8% of unit volume and 44.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Gummy Bears' on Amazon
July 2026
Is 51.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B0BWSKYV63
Welch's Fruit Snacks - Mixed Fruit Box - Kids Snacks - 0.8 Oz - 40 Pack | Bulk Box, Made with Whole Fruit, Gluten-Free Snack Packs for Kids and Adults, No Artificial Dyes
60K
▲ 0.0%vs. prior month
$276.6K
latest month
12-month trend
B00KRFL5SO
Mott's Assorted Fruit Flavored Snacks, Made with Real Fruit Puree (40 Pack)
30K
▲ 0.0%vs. prior month
$209.1K
latest month
12-month trend
B01613QBL6
Lil Critters Gummy Vites Kids Multivitamin | 190 Gummies | with Vitamins A, B, C, D, E | Yummy Fruit Flavors | Gluten and Dairy Free Children's Daily Supplement
20K
▲ 0.0%vs. prior month
$199.6K
latest month
12-month trend
B09M1NZ92V
NERDS Gummy Clusters Rainbow Candy, Crunchy & Gummy, 18.5 oz | Crunchy outside gummy inside, resealable family size bag, party candy, snack time, multi-flavor mix
20K
▲ 0.0%vs. prior month
$148.4K
latest month
12-month trend
B0C5C48H7M
Shameless Snacks Sour Candy & Fruit Snacks - Gummy Candy Variety Pack, Keto | Sour Worms & Gummy Bears in Bulk, 3g Sugar - Keto Gluten Free Vegan for Kids & Adults
20K
▲ 0.0%vs. prior month
$479.8K
latest month
12-month trend
B0BXM4S2B2
Annie's Organic Bees, Bugs & Butterflies Fruit Flavored Snacks, 10ct, 7 oz | Strawberry, Raspberry & Apple Flavors, Vegan Kids Snacks, Individually Wrapped for Lunchboxes
10K
▲ 0.0%vs. prior month
$55.3K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Gummy Bears Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Welch's is the best-performing gummy bears brand in July 2026, moving 60,000 units across 1 ASIN for 30.0% of Top 10 volume. Mott's follows with 40,000 units (20.0%), ahead of Lil Critters on 20,000 units (10.0%).
With 9 brands splitting the Top 10 and 60.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.97 to $9.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Welch's
1 ASIN in Top 10
30.0%
Units
60K
Revenue
$276.6K
Avg. price
$7.78
B0BWSKYV63
$7.78·★4.8·22.1K revsWelch's Fruit Snacks - Mixed Fruit Box - Kids Snacks - 0.8 Oz - 40 Pack | Bulk Box, Made with Whole Fruit, Gluten-Free Snack Packs for Kids and Adults, No Artificial Dyes
Units sold60K
Mott's
2 ASINs in Top 10
20.0%
Units
40K
Revenue
$278.7K
Avg. price
$6.97
B00KRFL5SO
$6.97·★4.7·44.7K revsMott's Assorted Fruit Flavored Snacks, Made with Real Fruit Puree (40 Pack)
Units sold30KB0BJSCFS3J
$6.97·★4.8·3.1K revsMott's Assorted Fruit Flavored Snacks, Made with Real Fruit Puree, 40 Pack | Gluten-Free, Gelatin-Free, Fat-Free, Made with Real Fruit & Veggie Puree, No Artificial Dyes, Excellent Source of Vitamin C
Units sold10K
Lil Critters
1 ASIN in Top 10
10.0%
Units
20K
Revenue
$199.6K
Avg. price
$9.98
B01613QBL6
$9.98·★4.7·41K revsLil Critters Gummy Vites Kids Multivitamin | 190 Gummies | with Vitamins A, B, C, D, E | Yummy Fruit Flavors | Gluten and Dairy Free Children's Daily Supplement
Units sold20K
Trending Gummy Bears Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 2 ASINs forced its way in: B01N39RV0A booked 10K units at $9.58, with ▲ 0.0% MoM change. On the growth side, B008B7JNRA leads positive momentum with ▲ 100.0% MoM growth on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01N39RV0A
Black Forest, Juicy Burst, Fruit Flavored Snacks, Mixed Fruit Flavors, A Juicy Burst of Natural Flavors, Made with Real Fruit Juice, 0.8 oz 40 ct
Price
$9.58
Rating
4.7
Reviews
38.3K
Latest month sales
B0BJSCFS3J
Mott's Assorted Fruit Flavored Snacks, Made with Real Fruit Puree, 40 Pack | Gluten-Free, Gelatin-Free, Fat-Free, Made with Real Fruit & Veggie Puree, No Artificial Dyes, Excellent Source of Vitamin C
Price
$6.97
Rating
4.8
Reviews
3.1K
Latest month sales
B008B7JNRA
YumEarth, Gummy Bears Snack Pack Organic, 10 Count
Unlock to view ASIN details and product titles
Price
$6.99
Rating
4.4
Reviews
3K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this gummy bears report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card