Nerds Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Nerds sales on Amazon US totaled 192,400 units in July 2026 (▼ 10.7% vs. the prior month), generating an estimated $1,999,561 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.0% of unit volume and 50.5% of revenue, while a typical listing is priced at $14.42. The keyword itself pulled 37,542 Amazon queries over the same period (▲ 9.9% MoM).
Zooming out to the 12-month window ending July 2026, the nerds Top 50 moved 2,759,300 units and $27,707,789 in cumulative sales — an average of 229,942 units and $2,308,982 per month. Monthly throughput topped out at 341,600 units in February 2026 and dipped to 133,900 in May 2026, leaving the latest reading 15.2% lower than August 2025.
Nerds Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
192.4K
▼ 10.7% MoM
Monthly Revenue 2026/07
$2M
▼ 14.1% MoM
Top 10 Market Share 2026/07
65.0%
Nerds Market Share & Sales Concentration on Amazon US — July 2026
The most-sold nerds listing on Amazon US in July 2026 is ASIN B0017L4PH0 (Brand: Airheads), which sold 20,000 units at $9.84 apiece — equal to 10.4% of every unit tracked in this report.
The Top 10 ASINs account for 125,000 units and $1,008,850 in July 2026 — 65.0% of unit volume and 50.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Nerds' on Amazon
July 2026
Is 65.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0017L4PH0
Airheads Full-Size Candy Bars, Assorted Taffy Variety Pack, 60 Count Box | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored
20K
▼ 33.3%vs. prior month
$196.8K
latest month
12-month trend
B07WXJFFSY
STARBURST FaveREDS Fruit Chews Candy, Chewy Candy, 15.6 oz Sharing Size Bag | Soft red fruit chews in a sharing bag, a natural fit for anytime snacking, party favors and road trips, lunch box
20K
▲ 0.0%vs. prior month
$88K
latest month
12-month trend
B09M1NZ92V
NERDS Gummy Clusters Rainbow Candy, Crunchy & Gummy, 18.5 oz | Crunchy outside gummy inside, resealable family size bag, party candy, snack time, multi-flavor mix
20K
▲ 0.0%vs. prior month
$148.4K
latest month
12-month trend
B007UQUSF4
SweeTARTS Mini Chewy Mixed Fruit Flavored Candy, Resealable Bag, 12 oz | Cherry grape lemon apple orange, sweet tart chewy, resealable share bag, party candy, lunchbox, sharing
10K
▲ 100.0%vs. prior month
$35.1K
latest month
12-month trend
B07CY78RVR
Ring Pop Lollipops - Bulk Candy Individually Wrapped Suckers Variety | Party Pack- 50 Count w/ Assorted Flavors - Hard Candy for Party Favors, Kids & Goodie Bags
10K
▲ 0.0%vs. prior month
$213.7K
latest month
12-month trend
B0CTVHB9Z6
NERDS Gummy Clusters Very Berry Candy, Crunchy & Gummy, 18.5 oz | Crunchy outside gummy inside, resealable family size bag, party candy, snack time, berry flavor mix
10K
▲ 0.0%vs. prior month
$74K
latest month
12-month trend
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Best Nerds Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Nerds is the best-performing nerds brand in July 2026, moving 40,000 units across 3 ASINs for 32.0% of Top 10 volume. Airheads follows with 20,000 units (16.0%), ahead of Starburst on 20,000 units (16.0%).
With 8 brands splitting the Top 10 and 64.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $3.49 to $9.84, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Nerds
3 ASINs in Top 10
32.0%
Units
40K
Revenue
$257.2K
Avg. price
$6.27
B09M1NZ92V
$7.42·★4.8·28.1K revsNERDS Gummy Clusters Rainbow Candy, Crunchy & Gummy, 18.5 oz | Crunchy outside gummy inside, resealable family size bag, party candy, snack time, multi-flavor mix
Units sold20KB0CTVHB9Z6
$7.42·★4.8·2.8K revsNERDS Gummy Clusters Very Berry Candy, Crunchy & Gummy, 18.5 oz | Crunchy outside gummy inside, resealable family size bag, party candy, snack time, berry flavor mix
Units sold10KB0FNRZCPFM
$3.97·★4.7·1.5K revsNERDS Juicy Gummy Clusters Strawberry Punch Candy, Stand-Up Bag, 7.15 oz | Triple-texture crunchy gummy juicy, strawberry punch flavor, resealable stand-up bag, sharing, party, game night
Units sold10K
Airheads
1 ASIN in Top 10
16.0%
Units
20K
Revenue
$196.8K
Avg. price
$9.84
B0017L4PH0
$9.84·★4.8·81.3K revsAirheads Full-Size Candy Bars, Assorted Taffy Variety Pack, 60 Count Box | Individually Wrapped Bulk Candy, Assorted Fruit Flavors, Artificially Flavored
Units sold20K
Starburst
1 ASIN in Top 10
16.0%
Units
20K
Revenue
$88K
Avg. price
$3.49
B07WXJFFSY
$3.49·★4.8·15.9K revsSTARBURST FaveREDS Fruit Chews Candy, Chewy Candy, 15.6 oz Sharing Size Bag | Soft red fruit chews in a sharing bag, a natural fit for anytime snacking, party favors and road trips, lunch box
Units sold20K
Trending Nerds Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B007UQUSF4 booked 10K units at $4.24, with ▲ 100.0% MoM change. On the growth side, B0C211FZRC leads positive momentum with ▲ 200.0% MoM growth on 3K units, with B01MT3M5EL close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B007UQUSF4
SweeTARTS Mini Chewy Mixed Fruit Flavored Candy, Resealable Bag, 12 oz | Cherry grape lemon apple orange, sweet tart chewy, resealable share bag, party candy, lunchbox, sharing
Price
$4.24
Rating
4.8
Reviews
3.2K
Latest month sales
B0C211FZRC
Nerds Gummy Clusters Very Berry Candy, Crunchy & Gummy, 3 oz, 12 Pk | Crunchy outside gummy inside, share pouches, lunchbox, on-the-go snack, movie night, party favors, berry mix, bulk case
Price
$23.76
Rating
4.8
Reviews
2.8K
Latest month sales
B01MT3M5EL
Nerds Grape & Strawberry Theater Box Candy, 5 oz, 12 Pk | Tiny tangy crunchy, classic concession box, movie night, party favors, bulk case
Unlock to view ASIN details and product titles
Price
$12.00
Rating
4.7
Reviews
2.3K
Latest month sales
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