Bubble Gum Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bubble Gum sales on Amazon US totaled 301,500 units in July 2026 (▼ 11.2% vs. the prior month), generating an estimated $3,254,875 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 56.4% of unit volume and 50.3% of revenue, while a typical listing is priced at $13.59. The keyword itself pulled 56,361 Amazon queries over the same period (▲ 20.7% MoM).
Zooming out to the 12-month window ending July 2026, the bubble gum Top 50 moved 3,595,900 units and $39,828,157 in cumulative sales — an average of 299,658 units and $3,319,013 per month. Monthly throughput topped out at 339,600 units in June 2026 and dipped to 210,000 in May 2026, leaving the latest reading 5.8% higher than August 2025.
Bubble Gum Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
301.5K
▼ 11.2% MoM
Monthly Revenue 2026/07
$3.3M
▼ 11.7% MoM
Top 10 Market Share 2026/07
56.4%
Bubble Gum Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bubble gum listing on Amazon US in July 2026 is ASIN B001NI0MQ0 (Brand: WRIGLEY'S EXTRA), which sold 30,000 units at $11.86 apiece — equal to 10.0% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 170,000 units and $1,638,000 in July 2026 — 56.4% of unit volume and 50.3% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bubble Gum' on Amazon
July 2026
Is 56.4% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B001NI0MQ0
EXTRA Gum Spearmint Sugarfree Chewing Gum Bulk, 15 Count, 10 Pack | Long Lasting Mint Flavor for Fresh Breath, Individually Wrapped Packs for Sharing, Great for School, Work and Travel
30K
▼ 25.0%vs. prior month
$318K
latest month
12-month trend
B002DQ2F9S
EXTRA Gum Polar Ice, Sugarfree Mint Chewing Gum Bulk Pack, 15 Ct, 10 Pack | Long Lasting Cool Mint Flavor for Fresh Breath, Individually Wrapped Bulk Packs for Sharing, Great for School, Work, Travel
20K
▼ 33.3%vs. prior month
$209.6K
latest month
12-month trend
B00IO29CI2
Trident White Peppermint Sugar-Free Chewing Gum, 9 Packs of 16 Pieces | 144 Total Pieces, Perfect for Long Lasting Fresh Breath at School, Work & Travel
20K
▲ 0.0%vs. prior month
$179.8K
latest month
12-month trend
B00N74QZBO
EXTRA Peppermint Chewing Gum, Individually Wrapped, Bulk, 15 ct, 10 Pack | Cool peppermint sugar free gum, refreshing flavor for school, work, commutes and travel, lunch box, road trips
20K
▲ 0.0%vs. prior month
$208.6K
latest month
12-month trend
B01J26RZVO
Ice Breakers Ice Cubes Peppermint Sugar Free Chewing Gum Pouch, 8.11 oz (100 Pieces)
20K
▲ 0.0%vs. prior month
$168.8K
latest month
12-month trend
B01MXFBNS2
MENTOS Pure Fresh Sugar Free Gum with Xylitol, Spearmint, 120 Piece Bag | Chewing Gum, Perfect for Long Lasting Fresh Breath at School, Work & Travel
20K
▲ 100.0%vs. prior month
$145.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bubble Gum Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
WRIGLEY'S EXTRA is the best-performing bubble gum brand in July 2026, moving 70,000 units across 3 ASINs for 41.2% of Top 10 volume. Ice Breakers follows with 30,000 units (17.6%), ahead of Trident on 20,000 units (11.8%).
With 7 brands splitting the Top 10 and 70.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.44 to $12.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
WRIGLEY'S EXTRA
3 ASINs in Top 10
41.2%
Units
70K
Revenue
$736.2K
Avg. price
$12.00
B001NI0MQ0
$11.86·★4.8·19.2K revsEXTRA Gum Spearmint Sugarfree Chewing Gum Bulk, 15 Count, 10 Pack | Long Lasting Mint Flavor for Fresh Breath, Individually Wrapped Packs for Sharing, Great for School, Work and Travel
Units sold30KB002DQ2F9S
$12.28·★4.8·12.2K revsEXTRA Gum Polar Ice, Sugarfree Mint Chewing Gum Bulk Pack, 15 Ct, 10 Pack | Long Lasting Cool Mint Flavor for Fresh Breath, Individually Wrapped Bulk Packs for Sharing, Great for School, Work, Travel
Units sold20KB00N74QZBO
$11.86·★4.8·16.8K revsEXTRA Peppermint Chewing Gum, Individually Wrapped, Bulk, 15 ct, 10 Pack | Cool peppermint sugar free gum, refreshing flavor for school, work, commutes and travel, lunch box, road trips
Units sold20K
Ice Breakers
2 ASINs in Top 10
17.6%
Units
30K
Revenue
$253.1K
Avg. price
$8.44
B01J26RZVO
$8.44·★4.8·10.4K revsIce Breakers Ice Cubes Peppermint Sugar Free Chewing Gum Pouch, 8.11 oz (100 Pieces)
Units sold20KB01MFBFUOC
$8.44·★4.8·10.4K revsIce Breakers Spearmint Sugar-Free Gum Pouch, 8.11 oz, 100 ct | Spearmint Sugar-Free Gum Cubes with Cooling Crystals, Resealable Pouch for Car, Office and Fresh Breath, 100 ct
Units sold10K
Trident
1 ASIN in Top 10
11.8%
Units
20K
Revenue
$179.8K
Avg. price
$8.99
B00IO29CI2
$8.99·★4.7·8.2K revsTrident White Peppermint Sugar-Free Chewing Gum, 9 Packs of 16 Pieces | 144 Total Pieces, Perfect for Long Lasting Fresh Breath at School, Work & Travel
Units sold20K
Trending Bubble Gum Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01MXFBNS2 leads positive momentum with ▲ 100.0% MoM growth on 20K units, with B00DISGV1S close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01MXFBNS2
MENTOS Pure Fresh Sugar Free Gum with Xylitol, Spearmint, 120 Piece Bag | Chewing Gum, Perfect for Long Lasting Fresh Breath at School, Work & Travel
Price
$7.97
Rating
4.8
Reviews
4.1K
Latest month sales
B00DISGV1S
ORBIT Gum Bubblemint Sugar Free Gum Fresh Breath 120pc Bulk Bottle | Fresh breath on the go: sugar free mint gum, sugarless chewing gum, 120 piece resealable bulk bottle
Price
$6.99
Rating
4.6
Reviews
3.9K
Latest month sales
B0CHT2HVW1
Dubble Original Bubble Gum - 2 Pound Bulk Bag (Approx. 140 Pieces) - Individually Wrapped Gum - The Hampton Popcorn & Candy Company (Original - Pink Gum)
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.2
Reviews
1.1K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this bubble gum report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card