Brown Paper Roll Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Brown Paper Roll sales on Amazon US totaled 95,500 units in July 2026 (▼ 4.2% vs. the prior month), generating an estimated $2,292,676 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 57.6% of unit volume and 54.5% of revenue, while a typical listing is priced at $27.09. The keyword itself pulled 37,092 Amazon queries over the same period (▲ 13.3% MoM).
Zooming out to the 12-month window ending July 2026, the brown paper roll Top 50 moved 1,084,400 units and $23,835,599 in cumulative sales — an average of 90,367 units and $1,986,300 per month. Monthly throughput topped out at 122,200 units in November 2025 and dipped to 56,500 in May 2026, leaving the latest reading 24.4% higher than August 2025.
Brown Paper Roll Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
95.5K
▼ 4.2% MoM
Monthly Revenue 2026/07
$2.3M
▲ 1.3% MoM
Top 10 Market Share 2026/07
57.6%
Brown Paper Roll Market Share & Sales Concentration on Amazon US — July 2026
The most-sold brown paper roll listing on Amazon US in July 2026 is ASIN B0C1RC5Y7F (Brand: PH PERKHOMY), which sold 10,000 units at $7.49 apiece — equal to 10.5% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 55,000 units and $1,248,870 in July 2026 — 57.6% of unit volume and 54.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Brown Paper Roll' on Amazon
July 2026
Is 57.6% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0C1RC5Y7F
PerkHomy Brown Kraft Paper Roll 17.5" x 1,200" (100') for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB
10K
▲ 11.1%vs. prior month
$69.9K
latest month
12-month trend
B00B32P41O
Tork Natural Paper Hand Towel Roll H21, 6 Rolls x 800 Ft, RK8002 | Compatible with H21 Dispensers, 1-Ply, Universal Fit, 100% Recycled Fiber
7K
▲ 0.0%vs. prior month
$296.4K
latest month
12-month trend
B08NYGWR4S
Unbleached 15 x 200 ft Parchment Baking Paper Roll - 250 Sq.Ft for Baking, Cooking, Grilling, Air Fryer and Steaming
6K
▲ 20.0%vs. prior month
$91.9K
latest month
12-month trend
B08VWRRYR9
Brown Kraft Butcher Paper Roll - 18 Inch x 100 Feet - USA Made - Food-Grade Paper for Wrapping and Smoking Meat, BBQ, Grilling, Perfect Brisket Crust - Durable, Unbleached, Uncoated & Unwaxed
5K
▼ 16.7%vs. prior month
$65.2K
latest month
12-month trend
B0BGYT2NGS
Betterway Bamboo Natural Brown Paper Towels - 8 Rolls, 2 Ply, 110 sheets - Plastic Free, PFAS Free, Disposable Kitchen Paper Towels - Select Size, Tree Free, Compostable, Strong & Absorbent
5K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B0CQZ1TYX9
PerkHomy 36" x 2,400" (200') Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown, 36" x 200')
5K
▲ 0.0%vs. prior month
$139.9K
latest month
12-month trend
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Best Brown Paper Roll Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
PH PERKHOMY is the best-performing brown paper roll brand in July 2026, moving 15,000 units across 2 ASINs for 27.3% of Top 10 volume. Tork follows with 11,000 units (20.0%), ahead of Bryco Goods on 9,000 units (16.4%).
With 7 brands splitting the Top 10 and 63.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $17.74 to $54.79, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
PH PERKHOMY
2 ASINs in Top 10
27.3%
Units
15K
Revenue
$209.8K
Avg. price
$17.74
B0C1RC5Y7F
$7.49·★4.7·5.7K revsPerkHomy Brown Kraft Paper Roll 17.5" x 1,200" (100') for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB
Units sold10KB0CQZ1TYX9
$27.99·★4.7·1.6K revsPerkHomy 36" x 2,400" (200') Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown, 36" x 200')
Units sold5K
Tork
2 ASINs in Top 10
20.0%
Units
11K
Revenue
$542.9K
Avg. price
$54.79
B00B32P41O
$44.59·★4.7·1.5K revsTork Natural Paper Hand Towel Roll H21, 6 Rolls x 800 Ft, RK8002 | Compatible with H21 Dispensers, 1-Ply, Universal Fit, 100% Recycled Fiber
Units sold7KB00A3CNLKQ
$64.99·★4.6·812 revsTork Matic Paper Hand Towel Roll Natural H1, 6 Rolls x 700 ft, 290088 | Compatible with H1 Dispensers, 1-Ply, Universal, 100% Recycled Fiber
Units sold4K
Bryco Goods
2 ASINs in Top 10
16.4%
Units
9K
Revenue
$156.8K
Avg. price
$17.98
B08VWRRYR9
$12.97·★4.7·5.9K revsBrown Kraft Butcher Paper Roll - 18 Inch x 100 Feet - USA Made - Food-Grade Paper for Wrapping and Smoking Meat, BBQ, Grilling, Perfect Brisket Crust - Durable, Unbleached, Uncoated & Unwaxed
Units sold5KB07KKP6D3Z
$22.98·★4.7·33.6K revsLarge Brown Kraft Paper Roll - 36" x 1200" (100 ft) - Made in USA - Ideal for Gift Wrapping, Packing, Moving, Postal, Shipping, Parcel, Wall Art, Crafts, Bulletin Boards, Floor Cover or Table Runner
Units sold4K
Trending Brown Paper Roll Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B00A3CNLKQ booked 4K units at $64.99, with ▲ 33.3% MoM change. On the growth side, B0041NM1DQ leads positive momentum with ▲ 500.0% MoM growth on 300 units, with B082KHMC2Z close behind at ▲ 100.0% MoM on 2K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B00A3CNLKQ
Tork Matic Paper Hand Towel Roll Natural H1, 6 Rolls x 700 ft, 290088 | Compatible with H1 Dispensers, 1-Ply, Universal, 100% Recycled Fiber
Price
$64.99
Rating
4.6
Reviews
812
Latest month sales
B0041NM1DQ
15-inch x 180-feet Brown General Purpose Masking Paper
Price
$5.59
Rating
4.6
Reviews
6.6K
Latest month sales
B082KHMC2Z
Bryco Goods 18" x 1200" Brown Kraft Packing Paper - USA Made - Versatile for Different Arts and Crafts Projects - Pin Up Your Work Or School Notes - Create Vision Board for Your Bedroom
Unlock to view ASIN details and product titles
Price
$13.98
Rating
4.7
Reviews
33.6K
Latest month sales
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