Embroidery Machine Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Embroidery Machine sales on Amazon US totaled 41,050 units in July 2026 (▼ 8.2% vs. the prior month), generating an estimated $4,071,122 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 90.1% of unit volume and 36.5% of revenue, while a typical listing is priced at $1547.40. The keyword itself pulled 58,980 Amazon queries over the same period (▼ 25.9% MoM).
Zooming out to the 12-month window ending July 2026, the embroidery machine Top 50 moved 506,400 units and $48,989,563 in cumulative sales — an average of 42,200 units and $4,082,464 per month. Monthly throughput topped out at 68,600 units in December 2025 and dipped to 22,850 in May 2026, leaving the latest reading 50.1% higher than August 2025.
Embroidery Machine Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
41K
▼ 8.2% MoM
Monthly Revenue 2026/07
$4.1M
▼ 14.3% MoM
Top 10 Market Share 2026/07
90.1%
Embroidery Machine Market Share & Sales Concentration on Amazon US — July 2026
The most-sold embroidery machine listing on Amazon US in July 2026 is ASIN B0F99YDJFF (Brand: Lange & König), which sold 7,000 units at $8.94 apiece — equal to 17.1% of every unit tracked in this report.
The Top 10 ASINs account for 37,000 units and $1,485,270 in July 2026 — 90.1% of unit volume and 36.5% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Embroidery Machine' on Amazon
July 2026
Is 90.1% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0F99YDJFF
4x Heat Erasable Fabric Marking Pens for Sewing - 4 Pens + 8 Refills - Sewing Supplies Quilting Supplies Table Accessories Embroidery Pen Tailors Chalk Alternative
7K
▼ 30.0%vs. prior month
$62.9K
latest month
12-month trend
B0F9KNZ39G
FIVEIZERO Seam Rippers for Sewing – 2 Big and 2 Small Stitch Remover Tools, Thread Ripper, Embroidery Removal Tool with Thread Snips
7K
▼ 12.5%vs. prior month
$34.9K
latest month
12-month trend
B0C1FRTC9D
Sewing Clips,100 Pcs,Sewing Clips for Fabric | Fabric Clips for Sewing and Quilting,Quilting Clips for Binding,Sewing Accessories and Supplies(9 Colors)
5K
▼ 16.7%vs. prior month
$29.8K
latest month
12-month trend
B0CKZ88MFQ
New brothread 6PCS 8.5"x11" Sticky Water Soluble Embroidery Stabilizer | Printable Paper Stabilizer, Medium Weight, Allowed for Print or Draw Patterns, Best for Hand & Machine Embroidery
5K
▲ 25.0%vs. prior month
$30.3K
latest month
12-month trend
B00JBKVN8S
Brother Sewing Machine, XM2701, Portable Sewing Machine, 27 Stitches | Easy sewing machine with 6 sewing feet, auto needle threader, and free arm for cuffs, sleeves, and pant legs
4K
▲ 33.3%vs. prior month
$579.1K
latest month
12-month trend
B0CZHKSSL4
CYANFOUR Embroidery Kit for Beginners with Step-By-Step Guidance & Videos | 4 Stages to Learn 38 Stitches, Includes Multiple Accessories, Gift for Craft Lovers
4K
▲ 33.3%vs. prior month
$48.7K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Embroidery Machine Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
New brothread is the best-performing embroidery machine brand in July 2026, moving 8,000 units across 3 ASINs for 21.6% of Top 10 volume. Lange & König follows with 7,000 units (18.9%), ahead of FIVEIZERO on 7,000 units (18.9%).
Volume is spread across 6 brands, with the top three holding 59.5% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $4.99 to $17.75, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
New brothread
3 ASINs in Top 10
21.6%
Units
8K
Revenue
$98.5K
Avg. price
$17.75
B0CKZ88MFQ
$6.99·★4.6·2K revsNew brothread 6PCS 8.5"x11" Sticky Water Soluble Embroidery Stabilizer | Printable Paper Stabilizer, Medium Weight, Allowed for Print or Draw Patterns, Best for Hand & Machine Embroidery
Units sold5KB07R4DCMZX
$21.99·★4.8·14.5K revsNew brothread Tear Away Embroidery Stabilizer 12" x 50 Yd Roll | Embroidery Backing, Medium Weight 1.8oz, Cut into Various Sizes, Used for Machine Embroidery and Hand Sewing, Easy Tearaway
Units sold2KB077Z5VJHN
$24.28·★4.7·12.3K revsNew brothread 40 Colors Polyester Embroidery Machine Thread Kit | Colors Compatible with Brother, 40WT, 500M/550Y spool, Compatible with Brother Babylock Janome Singer Pfaff Bernina Machines
Units sold1K
Lange & König
1 ASIN in Top 10
18.9%
Units
7K
Revenue
$62.9K
Avg. price
$8.94
B0F99YDJFF
$8.94·★4.4·2K revs4x Heat Erasable Fabric Marking Pens for Sewing - 4 Pens + 8 Refills - Sewing Supplies Quilting Supplies Table Accessories Embroidery Pen Tailors Chalk Alternative
Units sold7K
FIVEIZERO
1 ASIN in Top 10
18.9%
Units
7K
Revenue
$34.9K
Avg. price
$4.99
B0F9KNZ39G
$4.99·★4.8·1.6K revsFIVEIZERO Seam Rippers for Sewing – 2 Big and 2 Small Stitch Remover Tools, Thread Ripper, Embroidery Removal Tool with Thread Snips
Units sold7K
Trending Embroidery Machine Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B0CC3116H3 leads positive momentum with ▲ 300.0% MoM growth on 400 units, with B0BZC8ZSWC close behind at ▲ 100.0% MoM on 100 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CC3116H3
Brother Skitch Single-Needle Embroidery Machine Bluetooth | Powered by the required Artspira mobile app, 4” x 4” Embroidery Area, Bluetooth Connected
Price
$303.85
Rating
3.1
Reviews
207
Latest month sales
B0BZC8ZSWC
Poolin EOC05 Embroidery Machine for Beginners, 4" x 9.25" Embroidery Area | 7" Touchscreen, WiFi and USB Design Transfer, 2 Embroidery Hoops and Starter Kit Included
Price
$699.97
Rating
4.4
Reviews
345
Latest month sales
B0B8DSJKTH
Brother PE545 Wireless Embroidery Machine 4x4 Hoop LCD | Wireless LAN Connected, 135 Built-in Designs, 4 x 4 Hoop Area, Large 3.7 LCD Touchscreen, USB Port, 10 Font Styles
Unlock to view ASIN details and product titles
Price
$499.99
Rating
4.5
Reviews
253
Latest month sales
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