Bronzer Powder Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bronzer Powder sales on Amazon US totaled 102,400 units in July 2026 (▼ 26.9% vs. the prior month), generating an estimated $1,331,863 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 53.7% of unit volume and 51.7% of revenue, while a typical listing is priced at $13.64. The keyword itself pulled 42,069 Amazon queries over the same period (▲ 11.4% MoM).
Zooming out to the 12-month window ending July 2026, the bronzer powder Top 50 moved 1,291,500 units and $18,188,343 in cumulative sales — an average of 107,625 units and $1,515,695 per month. Monthly throughput topped out at 140,700 units in November 2025 and dipped to 66,100 in May 2026, leaving the latest reading 12.5% higher than August 2025.
Bronzer Powder Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
102.4K
▼ 26.9% MoM
Monthly Revenue 2026/07
$1.3M
▼ 42.1% MoM
Top 10 Market Share 2026/07
53.7%
Bronzer Powder Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bronzer powder listing on Amazon US in July 2026 is ASIN B0CPFYBBMB (Brand: e.l.f.), which sold 10,000 units at $8.00 apiece — equal to 9.8% of every unit tracked in this report.
The Top 10 ASINs account for 55,000 units and $687,990 in July 2026 — 53.7% of unit volume and 51.7% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bronzer Powder' on Amazon
July 2026
Is 53.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CPFYBBMB
e.l.f. Dual-Ended Cream + Powder Brush | Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free
10K
▲ 0.0%vs. prior month
$80K
latest month
12-month trend
B0725YPBPR
LAURA GELLER Baked Balance-n-Brighten Powder Foundation – Medium
10K
▼ 66.7%vs. prior month
$300.2K
latest month
12-month trend
B018B8Q5Z6
Physicians Formula Murumuru Butter Bronzer, Moisturizing, Nourishing Blend for Silky All-Day Luminous Glow, Dermatologist Tested, Hypoallergenic, Cruelty-Free -Bronzer
7K
▲ 0.0%vs. prior month
$94K
latest month
12-month trend
B001B0H82Q
Rimmel London Natural - 022 Sun Bronze - Bronzer, Matte Finish, 0.49oz
6K
▼ 40.0%vs. prior month
$28.9K
latest month
12-month trend
B0087HOAWC
e.l.f. High Definition Powder, Loose Powder, Lightweight, Long-Lasting, Creates Soft Focus Effect, Masks Fine Lines & Imperfections, 0.28 Oz, Soft Luminance
5K
▲ 0.0%vs. prior month
$30K
latest month
12-month trend
B01JQ30MPO
e.l.f. Flawless Face Brush, Synthetic Makeup Brush For Contour & Definition, Great For Powder, Blush & Bronzer, Vegan & Cruelty-Free
4K
▲ 0.0%vs. prior month
$27.4K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bronzer Powder Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
e.l.f. is the best-performing bronzer powder brand in July 2026, moving 22,000 units across 4 ASINs for 40.0% of Top 10 volume. Physicians Formula follows with 11,000 units (20.0%), ahead of LAURA GELLER NEW YORK on 10,000 units (18.2%).
With 6 brands splitting the Top 10 and 78.2% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $7.25 to $32.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
e.l.f.
4 ASINs in Top 10
40.0%
Units
22K
Revenue
$158.4K
Avg. price
$7.25
B0CPFYBBMB
$8.00·★4.8·3.4K revse.l.f. Dual-Ended Cream + Powder Brush | Two-in-One Makeup Brush For Creating A Gorgeous, Airbrushed-looking Complexion, Vegan & Cruelty-free
Units sold10KB0087HOAWC
$7.00·★4.6·7.6K revse.l.f. High Definition Powder, Loose Powder, Lightweight, Long-Lasting, Creates Soft Focus Effect, Masks Fine Lines & Imperfections, 0.28 Oz, Soft Luminance
Units sold5KB01JQ30MPO
$7.00·★4.7·10.2K revse.l.f. Flawless Face Brush, Synthetic Makeup Brush For Contour & Definition, Great For Powder, Blush & Bronzer, Vegan & Cruelty-Free
Units sold4KB07ZR187P5
$7.00·★4.5·8K revse.l.f. Primer-infused Bronzer, Long-Wear, Matte, Bold, Lightweight, Blends Easily, Contours Cheeks, Forever Sun Kissed, All-Day Wear, 0.35 Oz
Units sold3K
Physicians Formula
2 ASINs in Top 10
20.0%
Units
11K
Revenue
$138K
Avg. price
$12.23
B018B8Q5Z6
$13.48·★4.6·42.8K revsPhysicians Formula Murumuru Butter Bronzer, Moisturizing, Nourishing Blend for Silky All-Day Luminous Glow, Dermatologist Tested, Hypoallergenic, Cruelty-Free -Bronzer
Units sold7KB077QCKV43
$10.99·★4.6·42.8K revsPhysicians Formula Murumuru Butter Bronzer, Moisturizing, Nourishing Murumuru Butter for Silky Glow, Dermatologist Tested, Hypoallergenic, Vegan & Cruelty-Free - Sunkissed Bronzer
Units sold4K
LAURA GELLER NEW YORK
1 ASIN in Top 10
18.2%
Units
10K
Revenue
$300.2K
Avg. price
$32.00
B0725YPBPR
$32.00·★4.3·21.4K revsLAURA GELLER Baked Balance-n-Brighten Powder Foundation – Medium
Units sold10K
Trending Bronzer Powder Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CNTYPSSZ booked 3K units at $11.97, with ▲ 0.0% MoM change. On the growth side, B0FN4YCRHT leads positive momentum with ▲ 50.0% MoM growth on 3K units, with B0D1KQZN33 close behind at ▲ 42.9% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CNTYPSSZ
Milani Cream Bronzer, Cheek Kiss Cream Bronzer - Hey Honey | Ultra-Blendable & Buildable Sun-Kissed Color. Infused With Nourishing & Hydrating Fruit Extracts. Made In Korea. Cruelty-Free
Price
$11.97
Rating
4.6
Reviews
1.7K
Latest month sales
B0FN4YCRHT
COVERGIRL TruBlend Skin Enhancer Baked Luminous Bronzer, with Hyaluronic Acid & White Rose Extract, Blends Seamlessly - 300 Honey Bun (Light Bronze with Champagne Swirls)
Price
$9.97
Rating
4.5
Reviews
2.2K
Latest month sales
B0D1KQZN33
LAURA GELLER Baked Blush-n-Brighten Powder Blush - Beachy Horizon
Unlock to view ASIN details and product titles
Price
$16.00
Rating
4.5
Reviews
13.3K
Latest month sales
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