Tarte Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Tarte sales on Amazon US totaled 397,000 units in July 2026 (▼ 48.9% vs. the prior month), generating an estimated $6,312,432 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 78.1% of unit volume and 65.0% of revenue, while a typical listing is priced at $23.82. The keyword itself pulled 42,249 Amazon queries over the same period (▼ 63.0% MoM).
Zooming out to the 12-month window ending July 2026, the tarte Top 50 moved 5,540,200 units and $94,300,236 in cumulative sales — an average of 461,683 units and $7,858,353 per month. Monthly throughput topped out at 777,500 units in June 2026 and dipped to 314,900 in May 2026, leaving the latest reading 11.3% higher than August 2025.
Tarte Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
397K
▼ 48.9% MoM
Monthly Revenue 2026/07
$6.3M
▼ 60.6% MoM
Top 10 Market Share 2026/07
78.1%
Tarte Market Share & Sales Concentration on Amazon US — July 2026
The most-sold tarte listing on Amazon US in July 2026 is ASIN B00U2VQZDS (Brand: Neutrogena), which sold 100,000 units at $9.97 apiece — equal to 25.2% of every unit tracked in this report.
The Top 10 ASINs account for 310,000 units and $4,103,600 in July 2026 — 78.1% of unit volume and 65.0% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Tarte' on Amazon
July 2026
Is 78.1% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B00U2VQZDS
Neutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
100K
▲ 0.0%vs. prior month
$997K
latest month
12-month trend
B07CDN39DP
LUMIFY Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.08 oz | Whitens eyes in 1 min, lasts up to 8 hours, 2.5mL bottle, For Whiter & Brighter Looking Eyes, travel-size
100K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B074PTZCNX
L'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
20K
▼ 50.0%vs. prior month
$299.4K
latest month
12-month trend
B07MH1KHJ2
BS-MALL Makeup Brush Set 18 Pcs Professional Foundation Powder Concealers Eyeshadow Blush Synthetic Makeup Brushes with Labeled instruction Black Case Upgraded Version
20K
▲ 0.0%vs. prior month
$194.6K
latest month
12-month trend
B0DDC3QGJL
KAHI Wrinkle Bounce Multi Balm Stick - PDRN Collagen Facial & Body Balm | PDRN + Collagen, 48-Hour Hydration, Multi-Purpose Balm, Face Care, Eye Care, Lip Care, Neck Care, Makeup Base, Portable Stick
20K
▼ 77.8%vs. prior month
$452.6K
latest month
12-month trend
B00LNC3JD4
tarte colored clay cc undereye corrector – Full-Coverage Concealer with Vegan Squalane & Caffeine for Dark Circles & Discoloration, Smooths, Cruelty-Free, full size, light-medium peach
10K
▼ 66.7%vs. prior month
$318.1K
latest month
12-month trend
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Best Tarte Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Neutrogena is the best-performing tarte brand in July 2026, moving 100,000 units across 1 ASIN for 32.3% of Top 10 volume. LUMIFY follows with 100,000 units (32.3%), ahead of L'Oreal Paris on 20,000 units (6.5%).
With 9 brands splitting the Top 10 and 71.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.97 to $14.97, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Neutrogena
1 ASIN in Top 10
32.3%
Units
100K
Revenue
$997K
Avg. price
$9.97
B00U2VQZDS
$9.97·★4.8·121.2K revsNeutrogena Makeup Remover Micellar Wipes, 2 Pack of 25 Ct | Plant-Based Micellar Water Cleansing Cloths, Gently Removes Oil, Dirt & Waterproof Makeup, No Heavy Residue, Alcohol-Free
Units sold100K
LUMIFY
1 ASIN in Top 10
32.3%
Units
100K
Revenue
$1.2M
Avg. price
$11.93
B07CDN39DP
$11.93·★4.6·42.2K revsLUMIFY Redness Relief Eye Drops, Whiter & Brighter Looking Eyes, 0.08 oz | Whitens eyes in 1 min, lasts up to 8 hours, 2.5mL bottle, For Whiter & Brighter Looking Eyes, travel-size
Units sold100K
L'Oreal Paris
1 ASIN in Top 10
6.5%
Units
20K
Revenue
$299.4K
Avg. price
$14.97
B074PTZCNX
$14.97·★4.6·22.9K revsL'Oreal Paris Makeup True Match Lumi Glotion, Natural Glow Enhancer, Illuminator Highlighter, Bronzing Drops For a Sun-Kissed Glow, 903 Medium
Units sold20K
Trending Tarte Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, 3 ASINs forced its way in: B07MWSRJ89 booked 10K units at $5.00, with ▲ 0.0% MoM change.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07MWSRJ89
e.l.f. Monochromatic Multi Stick, Creamy, Lightweight, Versatile, Luxurious, Adds Shimmer, Easy To Use On The Go, Blends Effortlessly, Sparkling Rose, 0.17 Oz
Price
$5.00
Rating
4.4
Reviews
97.9K
Latest month sales
B08SXRSYSL
LAURA GELLER Spackle Makeup Primer - Hydrate - Super-Size 2 Fl Oz
Price
$15.20
Rating
4.4
Reviews
6.9K
Latest month sales
B0BT1D5J52
TIRTIR Mask Fit Make-up Fixer | 24H Transfer-Resistant Lightweight Non-Greasy Makeup Setting Spray 2.7 Fl Oz
Unlock to view ASIN details and product titles
Price
$13.50
Rating
4.4
Reviews
5.6K
Latest month sales
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