Water Filter Pitcher Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Water Filter Pitcher sales on Amazon US totaled 271,000 units in July 2026 (▼ 15.8% vs. the prior month), generating an estimated $8,719,680 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 51.7% of unit volume and 45.9% of revenue, while a typical listing is priced at $34.04. The keyword itself pulled 139,292 Amazon queries over the same period (▲ 18.5% MoM).
Zooming out to the 12-month window ending July 2026, the water filter pitcher Top 50 moved 2,884,600 units and $91,772,468 in cumulative sales — an average of 240,383 units and $7,647,706 per month. Monthly throughput topped out at 322,000 units in June 2026 and dipped to 141,400 in May 2026, leaving the latest reading 2.2% lower than August 2025.
Water Filter Pitcher Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
271K
▼ 15.8% MoM
Monthly Revenue 2026/07
$8.7M
▼ 19.2% MoM
Top 10 Market Share 2026/07
51.7%
Water Filter Pitcher Market Share & Sales Concentration on Amazon US — July 2026
The most-sold water filter pitcher listing on Amazon US in July 2026 is ASIN B01MU7973W (Brand: BRITA), which sold 40,000 units at $29.77 apiece — equal to 14.8% of every unit tracked in this report and 2.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 140,000 units and $4,005,800 in July 2026 — 51.7% of unit volume and 45.9% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Water Filter Pitcher' on Amazon
July 2026
Is 51.7% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
Powered by ASINSIGHT MCP · Grounded in ASINSIGHT Amazon data
Top 5 Volume Share breakdown
B01MU7973W
Brita Elite Water Filter Replacements for Pitchers and Dispensers, BPA-Free, Reduces 99% of Lead, Lasts Six Months or 120 Gallons, Includes 2 Pitcher Replacement Filters, Blue
40K
▲ 0.0%vs. prior month
$1.2M
latest month
12-month trend
B01FXN3E74
Brita Large 10 Cup Water Filter Pitcher, Includes 1 Filter, Bright White | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
20K
▲ 100.0%vs. prior month
$566.6K
latest month
12-month trend
B09W4PLVQP
Brita Small 6-Cup Water Filter Pitcher, Includes 1 Filter, White | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
10K
▲ 0.0%vs. prior month
$255.4K
latest month
12-month trend
B0CKV2BNZL
Brita Plus Replacement Water Filter, For Pitchers and Dispensers, 4 Pack | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
10K
▼ 50.0%vs. prior month
$259.9K
latest month
12-month trend
B00008IHL8
Brita Standard Pitcher and Dispenser Replacement Water Filters, White, 6 | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
10K
▲ 0.0%vs. prior month
$268.4K
latest month
12-month trend
B00C7N7L1E
ZeroWater Official Replacement Water Filter Removes PFOA/PFOS 4-Pack | IAPMO certified: Lead, chromium, mercury & PFOA/PFOS; 5-stage advanced filtration replacement filter for ZeroWater pitchers
10K
▼ 50.0%vs. prior month
$479.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Water Filter Pitcher Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
BRITA is the best-performing water filter pitcher brand in July 2026, moving 100,000 units across 6 ASINs for 71.4% of Top 10 volume. PUR follows with 20,000 units (14.3%), ahead of ZeroWater on 10,000 units (7.1%).
With 4 brands splitting the Top 10 and 92.9% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $21.94 to $47.99, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
BRITA
6 ASINs in Top 10
71.4%
Units
100K
Revenue
$2.9M
Avg. price
$26.47
B01MU7973W
$29.77·★4.6·55.7K revsBrita Elite Water Filter Replacements for Pitchers and Dispensers, BPA-Free, Reduces 99% of Lead, Lasts Six Months or 120 Gallons, Includes 2 Pitcher Replacement Filters, Blue
Units sold40KB01FXN3E74
$28.33·★4.6·60K revsBrita Large 10 Cup Water Filter Pitcher, Includes 1 Filter, Bright White | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Units sold20KB09W4PLVQP
$17.80·★4.5·17.3K revsBrita Small 6-Cup Water Filter Pitcher, Includes 1 Filter, White | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Units sold10KB0CKV2BNZL
$19.49·★4.7·11.9K revsBrita Plus Replacement Water Filter, For Pitchers and Dispensers, 4 Pack | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Units sold10KB00008IHL8
$25.49·★4.8·227.1K revsBrita Standard Pitcher and Dispenser Replacement Water Filters, White, 6 | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Units sold10KB09WBL9HCS
$37.97·★4.5·17.2K revsBrita X-Large 27 Cup Water Dispenser, Includes 1 Filter, Black | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Units sold10K
PUR
2 ASINs in Top 10
14.3%
Units
20K
Revenue
$438.8K
Avg. price
$21.94
B06WVDVDXB
$18.39·★4.5·28.3K revsPUR Plus Water Filter Replacement for Pitchers & Dispensers, 6-Month Supply, 3 Count, Blue (PPF951K3)
Units sold10KB07WWB1MLN
$25.49·★4.7·13.5K revsPUR Water Pitcher & Dispenser Replacement Filter 4-Pack | Genuine PUR Water Filter, 2-in-1 Powerful and Faster Filtration, 8-Month Value
Units sold10K
ZeroWater
1 ASIN in Top 10
7.1%
Units
10K
Revenue
$479.9K
Avg. price
$47.99
B00C7N7L1E
$47.99·★4.5·97.8K revsZeroWater Official Replacement Water Filter Removes PFOA/PFOS 4-Pack | IAPMO certified: Lead, chromium, mercury & PFOA/PFOS; 5-stage advanced filtration replacement filter for ZeroWater pitchers
Units sold10K
Trending Water Filter Pitcher Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B09WBX1WKC leads positive momentum with ▲ 150.0% MoM growth on 10K units, with B01FXN3E74 close behind at ▲ 100.0% MoM on 20K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B09WBX1WKC
Brita X-Large 27 Cup Water Dispenser, Includes 1 Filter, Gray | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Price
$34.99
Rating
4.3
Reviews
14.2K
Latest month sales
B01FXN3E74
Brita Large 10 Cup Water Filter Pitcher, Includes 1 Filter, Bright White | WQA and NSF/ANSI Certified, Reduces Chlorine, Copper, Mercury & Cadmium, Lasts 2 Months, Household Essential
Price
$28.33
Rating
4.6
Reviews
60K
Latest month sales
B0073PZ6O0
ZeroWater 10-Cup Pitcher Water Filter Removes PFOA/PFAS | IAPMO certified: Lead, PFOA/PFOS, chromium, mercury; 5-stage Advanced Filtration; 0 TDS Water Filter Pitcher
Unlock to view ASIN details and product titles
Price
$29.99
Rating
4.2
Reviews
43.5K
Latest month sales
One Amazon dataset. Two ways to use it.
Every number in this water filter pitcher report comes from the Amazon market data ASINSIGHT tracks. Pick how you want to work with it.
Explore the full data
Browse the complete, structured picture in a ready-made interface — and keep tracking it as the market moves.
- Organic vs. ad traffic shifts per product
- Hourly rank and search-volume tracking
- Competitor ASINs and historical trends
Starts with a free ASINSIGHT account
Analyze the data your way
Connect the same data to ChatGPT, Claude or Cursor, then combine any dimensions to answer your own questions.
- Combine product, keyword, sales & ranking data freely
- Follow up in your own words, no fixed reports
- Works in ChatGPT, Claude & Cursor
20,000 credits/mo free, no credit card