Boy Butter Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Boy Butter sales on Amazon US totaled 66,650 units in July 2026 (▼ 7.6% vs. the prior month), generating an estimated $861,663 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 75.0% of unit volume and 73.8% of revenue, while a typical listing is priced at $15.26. The keyword itself pulled 12,139 Amazon queries over the same period (▼ 9.3% MoM).
Zooming out to the 12-month window ending July 2026, the boy butter Top 50 moved 808,850 units and $10,119,530 in cumulative sales — an average of 67,404 units and $843,294 per month. Monthly throughput topped out at 79,250 units in November 2025 and dipped to 38,350 in May 2026, leaving the latest reading 2.1% lower than August 2025.
Boy Butter Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
66.7K
▼ 7.6% MoM
Monthly Revenue 2026/07
$861.7K
▼ 7.4% MoM
Top 10 Market Share 2026/07
75.0%
Boy Butter Market Share & Sales Concentration on Amazon US — July 2026
The most-sold boy butter listing on Amazon US in July 2026 is ASIN B00W3KQPRW (Brand: Hustle Butter Deluxe), which sold 10,000 units at $14.99 apiece — equal to 15.0% of every unit tracked in this report.
The Top 10 ASINs account for 50,000 units and $636,310 in July 2026 — 75.0% of unit volume and 73.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Boy Butter' on Amazon
July 2026
Is 75.0% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B00W3KQPRW
Hustle Butter Deluxe Tattoo Butter for Before, During, and After the Tattoo Process – Lubricates and Moisturizes – 100% Vegan Replacement for Petroleum-Based Products – 1 oz
10K
▲ 0.0%vs. prior month
$149.9K
latest month
12-month trend
B00WEBVM5U
Johnson's Baby Oil with Shea & Cocoa Butter, 20 fl. oz, 6 Pack | Prevents Moisture Loss, Helps Relieve Dry Skin, Hypoallergenic, For Babies, Kids & Adults
10K
▲ 0.0%vs. prior month
$58.8K
latest month
12-month trend
B000PRA724
Wet Platinum Silicone-Based Personal Lubricant | Ultra Smooth, Super Slick, Hypoallergenic, Long-Lasting Performance, Waterproof Formula| Lube for Men, Women & Couples, 4.2 fl oz
7K
▼ 30.0%vs. prior month
$102.7K
latest month
12-month trend
B01A59VMSO
Eucerin Baby Gentle Baby Lotion, Pro-Vitamin B5 and Shea Butter, 13.5 FL OZ | Baby Body Lotion with Pro-Vitamin B5 and Shea Butter, Soothes and Protects Delicate Skin, Hypoallergenic, Fragrance Free
5K
▲ 0.0%vs. prior month
$48.9K
latest month
12-month trend
B09HSQQ8SY
Majestic Pure Coconut Massage Oil, Moisturizing Body Oil, 8 Fl Oz | 100% Natural Oil for Everyday hydration for dry skin and full-body glide; lightweight,fast-absorbing, non-greasy for home spa
4K
▲ 0.0%vs. prior month
$53K
latest month
12-month trend
B00199HZ40
Palmer's Men's Face & Body Moisturizer, Cocoa Butter Formula (33.8 Oz) | 3-in-1 Fast Absorbing Dry Skin Body Lotion for Men, 48hr Hydration, Vitamin E Soothes Dryness for Hands, Body, Aftershave
3K
▲ 0.0%vs. prior month
$39.9K
latest month
12-month trend
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Best Boy Butter Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Hustle Butter Deluxe is the best-performing boy butter brand in July 2026, moving 10,000 units across 1 ASIN for 20.0% of Top 10 volume. Johnson's Baby follows with 10,000 units (20.0%), ahead of Eucerin on 8,000 units (16.0%).
Volume is spread across 9 brands, with the top three holding 56.0% between them. No single label controls the shelf, which usually leaves room for a well-differentiated listing to take share without outspending an incumbent. Average selling prices among the leaders run from $5.88 to $19.20, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Hustle Butter Deluxe
1 ASIN in Top 10
20.0%
Units
10K
Revenue
$149.9K
Avg. price
$14.99
B00W3KQPRW
$14.99·★4.6·9.2K revsHustle Butter Deluxe Tattoo Butter for Before, During, and After the Tattoo Process – Lubricates and Moisturizes – 100% Vegan Replacement for Petroleum-Based Products – 1 oz
Units sold10K
Johnson's Baby
1 ASIN in Top 10
20.0%
Units
10K
Revenue
$58.8K
Avg. price
$5.88
B00WEBVM5U
$5.88·★4.8·29.9K revsJohnson's Baby Oil with Shea & Cocoa Butter, 20 fl. oz, 6 Pack | Prevents Moisture Loss, Helps Relieve Dry Skin, Hypoallergenic, For Babies, Kids & Adults
Units sold10K
Eucerin
2 ASINs in Top 10
16.0%
Units
8K
Revenue
$136.3K
Avg. price
$19.20
B01A59VMSO
$9.78·★4.8·8.3K revsEucerin Baby Gentle Baby Lotion, Pro-Vitamin B5 and Shea Butter, 13.5 FL OZ | Baby Body Lotion with Pro-Vitamin B5 and Shea Butter, Soothes and Protects Delicate Skin, Hypoallergenic, Fragrance Free
Units sold5KB01A59VMOI
$28.61·★4.8·5.6K revsEucerin Baby Unscented Baby Shampoo and Body Wash, Hypoallergenic, Tear Free Shampoo and Wash with Pro-Vitamin B5 and Shea Butter, 13.5 Fl Oz Bottle 3 pack
Units sold3K
Trending Boy Butter Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B004OEBMAK booked 2K units at $16.99, with ▲ 0.0% MoM change. On the growth side, B0F5Z5WTP4 leads positive momentum with ▲ 200.0% MoM growth on 300 units, with B00GQFECPW close behind at ▲ 100.0% MoM on 200 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B004OEBMAK
Passion Natural Water-Based Personal Lubricant, for Men & Women - 16 Fl Oz
Price
$16.99
Rating
4.4
Reviews
16.4K
Latest month sales
B0F5Z5WTP4
Hello Cake Aloe-Based Personal Lubricant, 8 fl oz | Hydrating, Hypoallergenic, pH-Balanced, Non-Sticky, & Condom Compatible Lube for Men, Women, & Couples
Price
$10.97
Rating
4.4
Reviews
30
Latest month sales
B00GQFECPW
Musselman's Apple Butter (2 Pack, Total of 34oz)
Unlock to view ASIN details and product titles
Price
$18.09
Rating
4.4
Reviews
1.5K
Latest month sales
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