Bounty Napkins Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Bounty Napkins sales on Amazon US totaled 1,381,000 units in July 2026 (▼ 1.4% vs. the prior month), generating an estimated $22,622,771 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.3% of unit volume and 70.1% of revenue, while a typical listing is priced at $15.43. The keyword itself pulled 29,476 Amazon queries over the same period (▼ 2.6% MoM).
Zooming out to the 12-month window ending July 2026, the bounty napkins Top 50 moved 13,979,700 units and $223,775,950 in cumulative sales — an average of 1,164,975 units and $18,647,996 per month. Monthly throughput topped out at 1,400,600 units in June 2026 and dipped to 913,100 in May 2026, leaving the latest reading 41.6% higher than August 2025.
Bounty Napkins Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
1.4M
▼ 1.4% MoM
Monthly Revenue 2026/07
$22.6M
▼ 1.2% MoM
Top 10 Market Share 2026/07
67.3%
Bounty Napkins Market Share & Sales Concentration on Amazon US — July 2026
The most-sold bounty napkins listing on Amazon US in July 2026 is ASIN B000VCFB0G (Brand: Bounty), which sold 100,000 units at $3.19 apiece — equal to 7.2% of every unit tracked in this report.
The Top 10 ASINs account for 930,000 units and $15,847,800 in July 2026 — 67.3% of unit volume and 70.1% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Bounty Napkins' on Amazon
July 2026
Is 67.3% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B000VCFB0G
Bounty Paper Napkins, White, 200 Count, Packaging may vary
100K
▲ 0.0%vs. prior month
$283K
latest month
12-month trend
B079VP6DH5
Bounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
100K
▲ 0.0%vs. prior month
$4.5M
latest month
12-month trend
B07MHJFRBJ
Bounty Quick Size Paper Towels, White, 8 Family Rolls
100K
▲ 0.0%vs. prior month
$2.4M
latest month
12-month trend
B09NW92T8Q
Sparkle Pick-A-Size Paper Towels, 6 Double Rolls (660 Sheets Total) - Strong 2-Ply Towels for Kitchen Cleanup and Everyday Messes
100K
▲ 0.0%vs. prior month
$749K
latest month
12-month trend
B0DF8RSVJK
Scott Paper Towels, Choose-A-Sheet, 6 Double Rolls, 108 Sheets Per Roll
100K
▲ 0.0%vs. prior month
$684K
latest month
12-month trend
B0DQYP1L95
Bounty Quick-Size Paper Towels, White, 8 Family Triple Rolls = 27 Regular Rolls
100K
▲ 0.0%vs. prior month
$3.1M
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Bounty Napkins Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Bounty is the best-performing bounty napkins brand in July 2026, moving 660,000 units across 7 ASINs for 71.0% of Top 10 volume. SPARKLE follows with 100,000 units (10.8%), ahead of Scott on 100,000 units (10.8%).
With 4 brands splitting the Top 10 and 92.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $6.84 to $19.43, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Bounty
7 ASINs in Top 10
71.0%
Units
660K
Revenue
$13.7M
Avg. price
$19.43
B000VCFB0G
$3.19·★4.8·41.4K revsBounty Paper Napkins, White, 200 Count, Packaging may vary
Units sold100KB079VP6DH5
$43.49·★4.8·235.8K revsBounty Paper Towels Quick Size, White, 16 Family Rolls = 40 Regular Rolls
Units sold100KB07MHJFRBJ
$24.42·★4.8·235.8K revsBounty Quick Size Paper Towels, White, 8 Family Rolls
Units sold100KB0DQYP1L95
$29.99·★4.8·235.8K revsBounty Quick-Size Paper Towels, White, 8 Family Triple Rolls = 27 Regular Rolls
Units sold100KB0DQYPYVB6
$19.96·★4.8·22.4K revsBounty Select-A-Size Paper Towels, White, 8 Triple Rolls = 24 Regular Roll
Units sold100KB0DQYR6X8R
$6.97·★4.8·22.4K revsBounty Select-A-Size Paper Towels, White, 2 Triple Rolls = 6 Regular Rolls
Units sold100KB0CZ5THL73
$7.97·★4.6·22.5K revsBounty Essentials Select-A-Size Paper Towels, 6 Double Rolls, White, 108 Sheets Per Roll
Units sold60K
SPARKLE
1 ASIN in Top 10
10.8%
Units
100K
Revenue
$749K
Avg. price
$7.92
B09NW92T8Q
$7.92·★4.7·54.8K revsSparkle Pick-A-Size Paper Towels, 6 Double Rolls (660 Sheets Total) - Strong 2-Ply Towels for Kitchen Cleanup and Everyday Messes
Units sold100K
Scott
1 ASIN in Top 10
10.8%
Units
100K
Revenue
$684K
Avg. price
$6.84
B0DF8RSVJK
$6.84·★4.6·46K revsScott Paper Towels, Choose-A-Sheet, 6 Double Rolls, 108 Sheets Per Roll
Units sold100K
Trending Bounty Napkins Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CZ5THL73 booked 60K units at $7.97, with ▲ 100.0% MoM change. On the growth side, B0DQLN5PFY leads positive momentum with ▲ 133.3% MoM growth on 7K units, with B0DQLNG4P5 close behind at ▲ 100.0% MoM on 4K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CZ5THL73
Bounty Essentials Select-A-Size Paper Towels, 6 Double Rolls, White, 108 Sheets Per Roll
Price
$7.97
Rating
4.6
Reviews
22.5K
Latest month sales
B0DQLN5PFY
Bounty Paper Towels Select-A-Size, White, 6 Triple Rolls = 18 Regular Rolls
Price
$17.78
Rating
4.8
Reviews
83.7K
Latest month sales
B0DQLNG4P5
Bounty Paper Towels Select-A-Size, White, 2 Double Plus Rolls = 5 Regular Rolls
Unlock to view ASIN details and product titles
Price
$9.49
Rating
4.8
Reviews
83.7K
Latest month sales
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