Borax 20 Mule Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Borax 20 Mule sales on Amazon US totaled 157,750 units in July 2026 (▼ 25.5% vs. the prior month), generating an estimated $2,730,195 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 81.8% of unit volume and 76.4% of revenue, while a typical listing is priced at $22.17. The keyword itself pulled 35,236 Amazon queries over the same period (▲ 7.1% MoM).
Zooming out to the 12-month window ending July 2026, the borax 20 mule Top 50 moved 1,343,250 units and $26,239,428 in cumulative sales — an average of 111,938 units and $2,186,619 per month. Monthly throughput topped out at 211,700 units in June 2026 and dipped to 68,650 in December 2025, leaving the latest reading 70.2% higher than August 2025.
Borax 20 Mule Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
157.8K
▼ 25.5% MoM
Monthly Revenue 2026/07
$2.7M
▼ 29.2% MoM
Top 10 Market Share 2026/07
81.8%
Borax 20 Mule Market Share & Sales Concentration on Amazon US — July 2026
The most-sold borax 20 mule listing on Amazon US in July 2026 is ASIN B0CJH9DRM6 (Brand: ACTIVE), which sold 50,000 units at $19.95 apiece — equal to 31.7% of every unit tracked in this report and 1.7× the volume of the No. 2 listing.
The Top 10 ASINs account for 129,000 units and $2,085,830 in July 2026 — 81.8% of unit volume and 76.4% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Borax 20 Mule' on Amazon
July 2026
Is 81.8% Top 10 share highly concentrated?
Ask AI to evaluate competition, market structure, and entry opportunities using ’s tracked Amazon sales, ranking, and keyword data.
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Top 5 Volume Share breakdown
B0CJH9DRM6
Enzyme Laundry Booster Odor Remover - 2 lbs Unscented Enzymatic Clothes Stain Cleaner Powder, Natural Deodorizer with Bio Active Enzymes, Detergent Additive Eliminator for Sweat, Oil, Blood - 64 Loads
50K
▲ 0.0%vs. prior month
$942K
latest month
12-month trend
B000VCFAXO
Borax 20 Mule Team Detergent Booster, 65 Oz. | Multi-purpose household cleaning solution, Enhances laundry cleaning, Brightens and deodorizes fabrics and surfaces
30K
▲ 0.0%vs. prior month
$57K
latest month
12-month trend
B0GQKJ8L9C
Arm & Hammer Plus OxiClean with Odor Blasters Liquid Laundry Detergent | Laundry Odor Remover, Attacks Stains, Fresh Burst Scent, 122 Loads, 158.6 Fl Oz
10K
▼ 66.7%vs. prior month
$124.8K
latest month
12-month trend
B01NBJZ2F8
20 Mule Team Borax Powder Laundry Booster, All Natural, 65 Oz, 4 Count | Multi-purpose household cleaner for kitchen and bathroom, Stain and odor fighter, Helps deodorize and freshen surfaces
10K
▼ 66.7%vs. prior month
$264.2K
latest month
12-month trend
B0CRBL1DVK
Pronounce Laundry Detergent Powder Alternative | Cleaner Ingredients. No Harsh Preservatives. Stain + Smell Fighting. With Essential Oils. HE Safe (Lavender, 120 Loads).
6K
▼ 14.3%vs. prior month
$175.1K
latest month
12-month trend
B0D7WZHDJ2
Zum Laundry Soap - Amber, 64 fl oz | Washes up to 64 loads using plant-based ingredients like coconut oil, baking soda, and essential oils
6K
▲ 0.0%vs. prior month
$131.9K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Borax 20 Mule Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ACTIVE is the best-performing borax 20 mule brand in July 2026, moving 55,000 units across 2 ASINs for 42.6% of Top 10 volume. 20 Mule Team follows with 40,000 units (31.0%), ahead of Arm & Hammer on 14,000 units (10.9%).
With 7 brands splitting the Top 10 and 84.5% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $22.70 to $25.95, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ACTIVE
2 ASINs in Top 10
42.6%
Units
55K
Revenue
$1.1M
Avg. price
$22.70
B0CJH9DRM6
$19.95·★4.6·7.5K revsEnzyme Laundry Booster Odor Remover - 2 lbs Unscented Enzymatic Clothes Stain Cleaner Powder, Natural Deodorizer with Bio Active Enzymes, Detergent Additive Eliminator for Sweat, Oil, Blood - 64 Loads
Units sold50KB07L8NJY8W
$25.46·★4.5·5.8K revsACTIVE Wear Laundry Detergent & Soak - Formulated for Sweat and Workout Clothes - Natural Performance Concentrate Enzyme Booster Deodorizer - Powder Wash for Activewear Gym Apparel (90 Loads)
Units sold5K
20 Mule Team
2 ASINs in Top 10
31.0%
Units
40K
Revenue
$321.2K
Avg. price
$25.95
B000VCFAXO
$3.90·★4.8·36.6K revsBorax 20 Mule Team Detergent Booster, 65 Oz. | Multi-purpose household cleaning solution, Enhances laundry cleaning, Brightens and deodorizes fabrics and surfaces
Units sold30KB01NBJZ2F8
$47.99·★4.8·36.6K revs20 Mule Team Borax Powder Laundry Booster, All Natural, 65 Oz, 4 Count | Multi-purpose household cleaner for kitchen and bathroom, Stain and odor fighter, Helps deodorize and freshen surfaces
Units sold10K
Arm & Hammer
2 ASINs in Top 10
10.9%
Units
14K
Revenue
$274.8K
Avg. price
$23.99
B0GQKJ8L9C
$12.48·★4.8·1.1K revsArm & Hammer Plus OxiClean with Odor Blasters Liquid Laundry Detergent | Laundry Odor Remover, Attacks Stains, Fresh Burst Scent, 122 Loads, 158.6 Fl Oz
Units sold10KB07YLJHYQK
$35.50·★4.7·10.4K revsArm & Hammer Professional Powder Laundry Detergent, Crisp Clean, 18lb Pail (Pack of 1) 290 Loads
Units sold4K
Trending Borax 20 Mule Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0BGYNRJNM booked 4K units at $15.99, with ▲ 0.0% MoM change. On the growth side, B018HUUK40 leads positive momentum with ▲ 400.0% MoM growth on 2K units, with B09MR3DM6N close behind at ▲ 200.0% MoM on 3K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0BGYNRJNM
Harris Borax Powder Hard Water Laundry Booster and Powerful Multi-Purpose Cleaner, 1.5lb (Unscented)
Price
$15.99
Rating
4.6
Reviews
3.8K
Latest month sales
B018HUUK40
Borax 20 Mule Team Laundry Booster, Powder, 4 Pounds
Price
$14.93
Rating
4.7
Reviews
13.7K
Latest month sales
B09MR3DM6N
All-Natural Borax Powder, 2 lb, Laundry Booster, Made in USA
Unlock to view ASIN details and product titles
Price
$7.99
Rating
4.6
Reviews
1.2K
Latest month sales
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