Enzyme Laundry Booster Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Enzyme Laundry Booster sales on Amazon US totaled 813,000 units in July 2026 (▼ 16.6% vs. the prior month), generating an estimated $11,195,490 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 67.7% of unit volume and 63.2% of revenue, while a typical listing is priced at $18.01. The keyword itself pulled 58,531 Amazon queries over the same period (▲ 32.2% MoM).
Zooming out to the 12-month window ending July 2026, the enzyme laundry booster Top 50 moved 8,648,150 units and $118,330,378 in cumulative sales — an average of 720,679 units and $9,860,865 per month. Monthly throughput topped out at 975,000 units in June 2026 and dipped to 467,300 in May 2026, leaving the latest reading 21.8% higher than August 2025.
Enzyme Laundry Booster Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
813K
▼ 16.6% MoM
Monthly Revenue 2026/07
$11.2M
▼ 15.0% MoM
Top 10 Market Share 2026/07
67.7%
Enzyme Laundry Booster Market Share & Sales Concentration on Amazon US — July 2026
The most-sold enzyme laundry booster listing on Amazon US in July 2026 is ASIN B01BUNHFAS (Brand: OxiClean), which sold 100,000 units at $11.78 apiece — equal to 12.3% of every unit tracked in this report and 43% ahead of the No. 2 listing.
The Top 10 ASINs account for 550,000 units and $7,073,800 in July 2026 — 67.7% of unit volume and 63.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Enzyme Laundry Booster' on Amazon
July 2026
Is 67.7% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B01BUNHFAS
OxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
100K
▲ 0.0%vs. prior month
$1M
latest month
12-month trend
B0029XNTEU
Church & Dwight Co 03020 Arm & Hammer Super Washing Soda
70K
▲ 0.0%vs. prior month
$242.9K
latest month
12-month trend
B0FGDT2PWW
Downy Unstopables Unlimited Collection In Wash Laundry Scent Booster Beads, No. 26, Fine Fragrance, Long Lasting Fresh Scent Beads, 21.1 oz
60K
▼ 25.0%vs. prior month
$958.2K
latest month
12-month trend
B01N6BP63M
Lysol Laundry Sanitizer Additive, Bacteria-Causing Laundry Odor Eliminator, Detergent Additive, Crisp Linen, 90oz
60K
▼ 14.3%vs. prior month
$778.2K
latest month
12-month trend
B08DVFZTTG
Washing Machine Cleaner Descaler 24 Pack - Deep Cleaning Tablets For HE Front Loader & Top Load Washer, Septic Safe Eco-Friendly Deodorizer, Clean Inside Drum and Laundry Tub Seal - 12 Month Supply
60K
▼ 14.3%vs. prior month
$1.2M
latest month
12-month trend
B0CJH9DRM6
Enzyme Laundry Booster Odor Remover - 2 lbs Unscented Enzymatic Clothes Stain Cleaner Powder, Natural Deodorizer with Bio Active Enzymes, Detergent Additive Eliminator for Sweat, Oil, Blood - 64 Loads
50K
▲ 0.0%vs. prior month
$942K
latest month
12-month trend
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Best Enzyme Laundry Booster Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
ACTIVE is the best-performing enzyme laundry booster brand in July 2026, moving 140,000 units across 3 ASINs for 25.5% of Top 10 volume. OxiClean follows with 100,000 units (18.2%), ahead of Lysol on 100,000 units (18.2%).
With 7 brands splitting the Top 10 and 61.8% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $11.78 to $21.00, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
ACTIVE
3 ASINs in Top 10
25.5%
Units
140K
Revenue
$2.9M
Avg. price
$21.00
B08DVFZTTG
$20.95·★4.6·149.9K revsWashing Machine Cleaner Descaler 24 Pack - Deep Cleaning Tablets For HE Front Loader & Top Load Washer, Septic Safe Eco-Friendly Deodorizer, Clean Inside Drum and Laundry Tub Seal - 12 Month Supply
Units sold60KB0CJH9DRM6
$16.11·★4.6·7.4K revsEnzyme Laundry Booster Odor Remover - 2 lbs Unscented Enzymatic Clothes Stain Cleaner Powder, Natural Deodorizer with Bio Active Enzymes, Detergent Additive Eliminator for Sweat, Oil, Blood - 64 Loads
Units sold50KB0FK7K482H
$25.95·★4.6·3.7K revsACTIVE Washing Machine Cleaner for Pet Owners Enzymatic Deep Clean Descaler for Cat & Dog Hair, Urine, Odor, Residue, 24 Septic-Safe Tablets for Top Load, Front Loader, HE Washer Tub - 1 Year Supply
Units sold30K
OxiClean
1 ASIN in Top 10
18.2%
Units
100K
Revenue
$1M
Avg. price
$11.78
B01BUNHFAS
$11.78·★4.8·47.8K revsOxiClean Odor Blasters Versatile Odor and Stain Remover Powder, 5 lb | Eliminates Tough Odors, Laundry Stain Remover, Oxygen-Powered Cleaning, Multi-Purpose Cleaner, Color Safe Formula
Units sold100K
Lysol
2 ASINs in Top 10
18.2%
Units
100K
Revenue
$1.2M
Avg. price
$12.97
B01N6BP63M
$12.97·★4.8·112.8K revsLysol Laundry Sanitizer Additive, Bacteria-Causing Laundry Odor Eliminator, Detergent Additive, Crisp Linen, 90oz
Units sold60KB081KLKVV5
$12.97·★4.8·112.8K revsLysol Tough Odor Eliminator Laundry Sanitizer Additive, Sanitizing Liquid for Gym Clothes and Activewear, 0% Bleach, Eliminates Odor Causing Bacteria, 90oz
Units sold40K
Trending Enzyme Laundry Booster Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B000VCFAXO booked 30K units at $5.99, with ▲ 0.0% MoM change. On the growth side, B0DT1ZTWHL leads positive momentum with ▲ 133.3% MoM growth on 7K units, with B0G6MNK9ZF close behind at ▲ 100.0% MoM on 6K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B000VCFAXO
Borax 20 Mule Team Detergent Booster, 65 Oz. | Multi-purpose household cleaning solution, Enhances laundry cleaning, Brightens and deodorizes fabrics and surfaces
Price
$5.99
Rating
4.8
Reviews
36.6K
Latest month sales
B0DT1ZTWHL
Tide Ultra OXI Powder Laundry Detergent
Price
$19.99
Rating
4.8
Reviews
1.7K
Latest month sales
B0G6MNK9ZF
Downy Boutique Botanicals In Wash Laundry Scent Booster Beads, Boutique Fragrances inspired by the Artistry of Nature, PEONIA Scent, 21.1 oz
Unlock to view ASIN details and product titles
Price
$15.89
Rating
4.9
Reviews
1.1K
Latest month sales
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