Bone Broth For Dogs Market Report: Sales Volume, Market Share, Leading Brands & Market Trends

Stella & Chewy's is the best-performing bone broth for dogs brand in July 2026, moving 19,000 units across 3 ASINs for 45.2% of Top 10 volume. Native Pet follows with 8,000 units (19.0%), ahead of The Honest Kitchen on 6,000 units (14.3%).

With 6 brands splitting the Top 10 and 78.6% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.69 to $27.49, which frames the price band a competing listing has to justify.

Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DP26FG6Z booked 2K units at $24.13, with ▲ 100.0% MoM change. On the growth side, B0F1RQP5L3 leads positive momentum with ▲ 200.0% MoM growth on 600 units, with B07BS34LNX close behind at ▲ 100.0% MoM on 200 units.

The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.