Open Farm Dog Food Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Open Farm Dog Food sales on Amazon US totaled 297,900 units in July 2026 (▼ 8.2% vs. the prior month), generating an estimated $10,027,597 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 76.5% of unit volume and 65.8% of revenue, while a typical listing is priced at $45.79. The keyword itself pulled 40,429 Amazon queries over the same period (▲ 2.1% MoM).
Zooming out to the 12-month window ending July 2026, the open farm dog food Top 50 moved 3,128,800 units and $112,160,881 in cumulative sales — an average of 260,733 units and $9,346,740 per month. Monthly throughput topped out at 324,400 units in June 2026 and dipped to 168,500 in May 2026, leaving the latest reading 20.6% higher than August 2025.
Open Farm Dog Food Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
297.9K
▼ 8.2% MoM
Monthly Revenue 2026/07
$10M
▼ 17.0% MoM
Top 10 Market Share 2026/07
76.5%
Open Farm Dog Food Market Share & Sales Concentration on Amazon US — July 2026
The most-sold open farm dog food listing on Amazon US in July 2026 is ASIN B08P2D95G8 (Brand: Pur Luv), which sold 60,000 units at $14.99 apiece — equal to 20.1% of every unit tracked in this report and 1.5× the volume of the No. 2 listing.
The Top 10 ASINs account for 228,000 units and $6,600,760 in July 2026 — 76.5% of unit volume and 65.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Open Farm Dog Food' on Amazon
July 2026
Is 76.5% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B08P2D95G8
Pur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew | 3-ingredient jerky: whole-muscle chicken breast, 12g protein/treat; no dyes, fillers or artificial flavors
60K
▲ 20.0%vs. prior month
$718.8K
latest month
12-month trend
B006W6YHHI
Greenies Regular Dental Dog Treats, Original Chicken Flavor, 36 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 25-50 lbs, original chicken flavor
40K
▲ 0.0%vs. prior month
$1.4M
latest month
12-month trend
B01EY9KQ2Y
Purina Pro Plan Sensitive Skin & Stomach Dry Dog Food, Salmon, 30 lb Bag | Real Salmon & Rice Formula, with prebiotic fiber, easily digestible with omega-6 fatty acids for a healthy skin and coat
30K
▼ 40.0%vs. prior month
$2.3M
latest month
12-month trend
B006HKA6II
Milk-Bone Soft & Chewy Dog Treats, 25 Oz. Canister | Made with real beef & filet mignon, tender dog treats, easy to chew, for dogs of all ages and sizes
30K
▲ 0.0%vs. prior month
$434.1K
latest month
12-month trend
B09K8YYVWV
Blue Buffalo Life Protection Formula Chicken Adult Dry Dog Food, 5 lb | Real Chicken #1 Ingredient, Supports Immunity with Antioxidant-Rich LifeSource Bits, Promotes Healthy Muscle Development
20K
▲ 0.0%vs. prior month
$285.2K
latest month
12-month trend
B01EY9KPZM
Purina Pro Plan Sensitive Skin & Stomach Dry Dog Food, Salmon, 16 lb Bag | Real Salmon & Rice Formula, with prebiotic fiber, easily digestible with omega-6 fatty acids for a healthy skin and coat
10K
▲ 0.0%vs. prior month
$544.8K
latest month
12-month trend
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Best Open Farm Dog Food Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
Pur Luv is the best-performing open farm dog food brand in July 2026, moving 60,000 units across 1 ASIN for 26.3% of Top 10 volume. Greenies follows with 40,000 units (17.5%), ahead of Purina Pro Plan on 40,000 units (17.5%).
With 8 brands splitting the Top 10 and 61.4% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $14.99 to $65.98, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
Pur Luv
1 ASIN in Top 10
26.3%
Units
60K
Revenue
$718.8K
Avg. price
$14.99
B08P2D95G8
$14.99·★4.6·13.5K revsPur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew | 3-ingredient jerky: whole-muscle chicken breast, 12g protein/treat; no dyes, fillers or artificial flavors
Units sold60K
Greenies
1 ASIN in Top 10
17.5%
Units
40K
Revenue
$1.4M
Avg. price
$33.12
B006W6YHHI
$33.12·★4.8·36.4K revsGreenies Regular Dental Dog Treats, Original Chicken Flavor, 36 Count | Vet-recommended, cleaner teeth after 28 days, cleans to gumline, for dogs 25-50 lbs, original chicken flavor
Units sold40K
Purina Pro Plan
2 ASINs in Top 10
17.5%
Units
40K
Revenue
$2.9M
Avg. price
$65.98
B01EY9KQ2Y
$77.48·★4.6·24.7K revsPurina Pro Plan Sensitive Skin & Stomach Dry Dog Food, Salmon, 30 lb Bag | Real Salmon & Rice Formula, with prebiotic fiber, easily digestible with omega-6 fatty acids for a healthy skin and coat
Units sold30KB01EY9KPZM
$54.48·★4.6·4.7K revsPurina Pro Plan Sensitive Skin & Stomach Dry Dog Food, Salmon, 16 lb Bag | Real Salmon & Rice Formula, with prebiotic fiber, easily digestible with omega-6 fatty acids for a healthy skin and coat
Units sold10K
Trending Open Farm Dog Food Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. On the growth side, B01C4V67PO leads positive momentum with ▲ 50.0% MoM growth on 900 units, with B01I3MH8P6 close behind at ▲ 25.0% MoM on 1K units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B01C4V67PO
Open Farm Grain Free Dry Cat Food, Turkey & Chicken Kibble, 4lb Bag | All Life Stages, High Protein, Prebiotic Fibers, 100% Traceable Ingredients, Non-GMO Fruits & Veggies.
Price
$29.99
Rating
4.5
Reviews
984
Latest month sales
B01I3MH8P6
ORIJEN Grain Free WHOLEPREY Dry Dog Food Puppy Recipe 4.5lb Bag | 85% Fresh or Raw Ingredients, Grain Free, Made in the USA, Nourishing Organs, No Corn, Soy or Wheat, For Growing Puppies
Price
$35.99
Rating
4.7
Reviews
3K
Latest month sales
B08P2D95G8
Pur Luv Chicken Jerky Dog Treats, Made with 100% Real Chicken Breast, 16 Ounces, Healthy, Easily Digestible, Long-Lasting, High Protein, Satisfies Dog's Urge to Chew | 3-ingredient jerky: whole-muscle chicken breast, 12g protein/treat; no dyes, fillers or artificial flavors
Unlock to view ASIN details and product titles
Price
$14.99
Rating
4.6
Reviews
13.5K
Latest month sales
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