Boho Bathroom Rugs Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Boho Bathroom Rugs sales on Amazon US totaled 87,800 units in July 2026 (▼ 19.8% vs. the prior month), generating an estimated $1,299,767 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 77.4% of unit volume and 63.6% of revenue, while a typical listing is priced at $22.93. The keyword itself pulled 16,822 Amazon queries over the same period (▲ 6.2% MoM).
Zooming out to the 12-month window ending July 2026, the boho bathroom rugs Top 50 moved 1,038,750 units and $14,970,912 in cumulative sales — an average of 86,563 units and $1,247,576 per month. Monthly throughput topped out at 113,900 units in August 2025 and dipped to 38,000 in May 2026, leaving the latest reading 22.9% lower than August 2025.
Boho Bathroom Rugs Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
87.8K
▼ 19.8% MoM
Monthly Revenue 2026/07
$1.3M
▼ 17.0% MoM
Top 10 Market Share 2026/07
77.4%
Boho Bathroom Rugs Market Share & Sales Concentration on Amazon US — July 2026
The most-sold boho bathroom rugs listing on Amazon US in July 2026 is ASIN B0CFGYFCYL (Brand: OLANLY), which sold 30,000 units at $9.38 apiece — equal to 34.2% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 68,000 units and $826,440 in July 2026 — 77.4% of unit volume and 63.6% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Boho Bathroom Rugs' on Amazon
July 2026
Is 77.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CFGYFCYL
OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories
30K
▼ 25.0%vs. prior month
$282K
latest month
12-month trend
B07FPQZG6V
GORILLA GRIP Bath Rug Mat for Bathroom, Absorbent Chenille, 24x17 Gray | Soft Thick Quick Dry Microfiber Mats, Rubber Backing, Machine Washable Tub and Shower Floor Rugs, Home Decor Essentials
10K
▼ 50.0%vs. prior month
$109.8K
latest month
12-month trend
B0CMQ2CQMH
Upgraded Waffle Bath Mat Ultra Absorbent Non Slip Bathroom Mat, 17" x 24" | Brown, Quick Dry Washable Bathroom Rugs, Extra Soft Decorative Bath Rugs for Bathroom Floor, Beside Tub and Shower
7K
▼ 12.5%vs. prior month
$54.6K
latest month
12-month trend
B09Y116MJP
H.VERSAILTEX Sage Bathroom Rugs, Bath Mat Set of 2 Extra Thick Chenille Striped Pattern Shaggy Bath Rugs for Bath Room, Non Skid Bath Mats for Bathroom Floor (32 x 20 Plus 24 x 17 - Inches)
5K
▼ 16.7%vs. prior month
$124.9K
latest month
12-month trend
B0DQ1ZTF6S
TYUU Waffle Bath Mat, Boho Bathroom Rugs Non Slip Washable, 30x20 Khaki | Super Absorbent Quick Dry Bath Rug, Non-Slip Backing, Soft Waffle Boho Farmhouse Bathroom Mats, Tub, Shower & Home Decor
5K
▲ 0.0%vs. prior month
$72.8K
latest month
12-month trend
B0G31YQW46
Smiry Waffle Bath Mat 30X20, Extra Soft Absorbent Bathroom Rugs, Brown | Non Slip Machine Washable Quick Dry Bath Rugs for Bathroom Floor, Tub, Shower, Home Decor Accessories
3K
▲ 0.0%vs. prior month
$28.1K
latest month
12-month trend
Unlock to view all Top 50 ASIN competitors and their sales contributions
Best Boho Bathroom Rugs Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OLANLY is the best-performing boho bathroom rugs brand in July 2026, moving 30,000 units across 1 ASIN for 44.1% of Top 10 volume. GORILLA GRIP follows with 10,000 units (14.7%), ahead of AMOAMI on 7,000 units (10.3%).
With 10 brands splitting the Top 10 and 69.1% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.89 to $9.39, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OLANLY
1 ASIN in Top 10
44.1%
Units
30K
Revenue
$282K
Avg. price
$9.38
B0CFGYFCYL
$9.38·★4.4·52.9K revsOLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories
Units sold30K
GORILLA GRIP
1 ASIN in Top 10
14.7%
Units
10K
Revenue
$109.8K
Avg. price
$9.39
B07FPQZG6V
$9.39·★4.3·85.5K revsGORILLA GRIP Bath Rug Mat for Bathroom, Absorbent Chenille, 24x17 Gray | Soft Thick Quick Dry Microfiber Mats, Rubber Backing, Machine Washable Tub and Shower Floor Rugs, Home Decor Essentials
Units sold10K
AMOAMI
1 ASIN in Top 10
10.3%
Units
7K
Revenue
$54.6K
Avg. price
$8.89
B0CMQ2CQMH
$8.89·★4.0·5K revsUpgraded Waffle Bath Mat Ultra Absorbent Non Slip Bathroom Mat, 17" x 24" | Brown, Quick Dry Washable Bathroom Rugs, Extra Soft Decorative Bath Rugs for Bathroom Floor, Beside Tub and Shower
Units sold7K
Trending Boho Bathroom Rugs Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0DJLYW63R booked 1K units at $22.49. On the growth side, B0D5D9R6J7 leads positive momentum with ▲ 400.0% MoM growth on 500 units, with B0FJD329WT close behind at ▲ 400.0% MoM on 500 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0DJLYW63R
MIULEE Set of 2 Waffle Bathroom Rugs Boho Bath Mat Brown 18x30 Inch | Non Slip, Super Absorbent, Washable, Ultra Soft, Rubber Backed Bath Rugs for Bathroom Floor Tub Shower
Price
$22.49
Rating
4.1
Reviews
2.3K
Latest month sales
B0D5D9R6J7
YIKUSH Moss Rug, Cute Green Plant Bath Mat with White Flowers, 43x20 Inch | Bathroom Decor Aesthetic, Soft Absorbent, Quick Dry, Machine Washable, Non Slip Bath Mat for Bedroom Shower Floor Home Decor
Price
$39.99
Rating
4.5
Reviews
263
Latest month sales
B0FJD329WT
MIULEE Set of 2 Waffle Bathroom Rugs Brown&Cream Boho Bath Mat 17x24+18x30 | Looped Design, Super Absorbent, Non Slip, Washable, Ultra Soft, Rubber Backed, Bathroom Mats for Floor Tub Shower
Unlock to view ASIN details and product titles
Price
$26.59
Rating
3.8
Reviews
261
Latest month sales
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