Black Bath Mat Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Black Bath Mat sales on Amazon US totaled 91,700 units in July 2026 (▼ 19.3% vs. the prior month), generating an estimated $1,244,320 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 65.4% of unit volume and 53.8% of revenue, while a typical listing is priced at $18.75. The keyword itself pulled 20,969 Amazon queries over the same period (▲ 14.7% MoM).
Zooming out to the 12-month window ending July 2026, the black bath mat Top 50 moved 1,151,100 units and $15,561,517 in cumulative sales — an average of 95,925 units and $1,296,793 per month. Monthly throughput topped out at 114,250 units in August 2025 and dipped to 49,700 in May 2026, leaving the latest reading 19.7% lower than August 2025.
Black Bath Mat Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
91.7K
▼ 19.3% MoM
Monthly Revenue 2026/07
$1.2M
▼ 19.4% MoM
Top 10 Market Share 2026/07
65.4%
Black Bath Mat Market Share & Sales Concentration on Amazon US — July 2026
The most-sold black bath mat listing on Amazon US in July 2026 is ASIN B07FPQZG6V (Brand: GORILLA GRIP), which sold 10,000 units at $9.39 apiece — equal to 10.9% of every unit tracked in this report.
The Top 10 ASINs account for 60,000 units and $669,280 in July 2026 — 65.4% of unit volume and 53.8% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Black Bath Mat' on Amazon
July 2026
Is 65.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B07FPQZG6V
GORILLA GRIP Bath Rug Mat for Bathroom, Absorbent Chenille, 24x17 Gray | Soft Thick Quick Dry Microfiber Mats, Rubber Backing, Machine Washable Tub and Shower Floor Rugs, Home Decor Essentials
10K
▼ 50.0%vs. prior month
$109.8K
latest month
12-month trend
B0CFGWHLWG
OLANLY Black Bathroom Rug 30x20, Extra Soft Absorbent Chenille Bath Rugs | Non-Slip Quick-Drying Rubber Backing, Machine Washable Plush Bath Mat for Floor, Tub and Shower, Home Decor Accessories
10K
▲ 0.0%vs. prior month
$101.8K
latest month
12-month trend
B0CBP8CL71
OLANLY Bathroom Rugs Mat 30x20, Extra Soft Absorbent Microfiber Bath Rugs | Grey, Non-Slip Quick-Drying Rubber Backing, Machine Washable Plush Bath Mat for Floor, Tub and Shower, Home Decor Accessories
10K
▼ 50.0%vs. prior month
$91.8K
latest month
12-month trend
B0CMQ2CQMH
Upgraded Waffle Bath Mat Ultra Absorbent Non Slip Bathroom Mat, 17" x 24" | Brown, Quick Dry Washable Bathroom Rugs, Extra Soft Decorative Bath Rugs for Bathroom Floor, Beside Tub and Shower
7K
▼ 12.5%vs. prior month
$54.6K
latest month
12-month trend
B0C5N9LST8
Bathtub and Shower Mats, 40x16 Inch Extra Large Non Slip Soft Bath Tub Mat with Suction Cups and Drain Holes for Bathroom Floor and Keep Tubs Clean, Machine Washable, Black
6K
▲ 200.0%vs. prior month
$59.9K
latest month
12-month trend
B07TTB1YTH
Smiry Bathroom Rugs 30X20, Luxury Chenille Extra Soft Absorbent Bath Mat | Black, Machine Washable Non-Slip Plush Bath Mats for Bathroom, Tub, Shower, and Floor, Home Decor
4K
▲ 0.0%vs. prior month
$36.6K
latest month
12-month trend
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Best Black Bath Mat Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OLANLY is the best-performing black bath mat brand in July 2026, moving 20,000 units across 2 ASINs for 33.3% of Top 10 volume. GORILLA GRIP follows with 10,000 units (16.7%), ahead of Linoows on 9,000 units (15.0%).
With 7 brands splitting the Top 10 and 65.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $9.39 to $11.49, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OLANLY
2 ASINs in Top 10
33.3%
Units
20K
Revenue
$193.6K
Avg. price
$9.74
B0CFGWHLWG
$9.99·★4.4·52.8K revsOLANLY Black Bathroom Rug 30x20, Extra Soft Absorbent Chenille Bath Rugs | Non-Slip Quick-Drying Rubber Backing, Machine Washable Plush Bath Mat for Floor, Tub and Shower, Home Decor Accessories
Units sold10KB0CBP8CL71
$9.49·★4.4·73.6K revsOLANLY Bathroom Rugs Mat 30x20, Extra Soft Absorbent Microfiber Bath Rugs | Grey, Non-Slip Quick-Drying Rubber Backing, Machine Washable Plush Bath Mat for Floor, Tub and Shower, Home Decor Accessories
Units sold10K
GORILLA GRIP
1 ASIN in Top 10
16.7%
Units
10K
Revenue
$109.8K
Avg. price
$9.39
B07FPQZG6V
$9.39·★4.3·85.5K revsGORILLA GRIP Bath Rug Mat for Bathroom, Absorbent Chenille, 24x17 Gray | Soft Thick Quick Dry Microfiber Mats, Rubber Backing, Machine Washable Tub and Shower Floor Rugs, Home Decor Essentials
Units sold10K
Linoows
2 ASINs in Top 10
15.0%
Units
9K
Revenue
$98.9K
Avg. price
$11.49
B0C5N9LST8
$9.99·★4.5·2.8K revsBathtub and Shower Mats, 40x16 Inch Extra Large Non Slip Soft Bath Tub Mat with Suction Cups and Drain Holes for Bathroom Floor and Keep Tubs Clean, Machine Washable, Black
Units sold6KB09LSBKZK3
$12.99·★4.6·11.2K revsExtra Long Non-Slip Bathtub Shower Mat, 39 x 16 Inch Black Bath Mat | Built with Strong Suction Cups & Quick Drain Holes, Machine Washable Anti-Slip Mat for Bathroom Tub & Shower Floor
Units sold3K
Trending Black Bath Mat Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B0CHP6VXV7 booked 3K units at $9.99, with ▲ 50.0% MoM change. On the growth side, B0C5N9LST8 leads positive momentum with ▲ 200.0% MoM growth on 6K units, with B0DSL5WFN2 close behind at ▲ 60.0% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B0CHP6VXV7
Yimobra Bathtub Mat Non Slip, 34.5"X15.5" Long Shower Mat for Inside Shower, Machine Washable Bath Mat with Drain Holes & Strong Suction Cups, Soft on Feet, Bathroom Essentials, Black
Price
$9.99
Rating
4.5
Reviews
4.5K
Latest month sales
B0C5N9LST8
Bathtub and Shower Mats, 40x16 Inch Extra Large Non Slip Soft Bath Tub Mat with Suction Cups and Drain Holes for Bathroom Floor and Keep Tubs Clean, Machine Washable, Black
Price
$9.99
Rating
4.5
Reviews
2.8K
Latest month sales
B0DSL5WFN2
Smiry Bathroom Rugs 30X20, Extra Soft Rubber Backing Chenille Bath Mats | Grey Machine Washable Non Slip Quick Dry Bath Mats for Bathroom Floor, Tub, Shower, Home Decor Accessories
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
2.2K
Latest month sales
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