Small Bathroom Rug Market Report: Sales Volume, Market Share, Leading Brands & Market Trends
Small Bathroom Rug sales on Amazon US totaled 180,600 units in July 2026 (▼ 19.3% vs. the prior month), generating an estimated $2,346,684 in revenue across the 50 top-ranked ASINs for this search term. Demand is heavily concentrated at the top of the ranking — the ten best performers capture 55.4% of unit volume and 47.2% of revenue, while a typical listing is priced at $14.84. The keyword itself pulled 16,210 Amazon queries over the same period (▼ 0.6% MoM).
Zooming out to the 12-month window ending July 2026, the small bathroom rug Top 50 moved 2,302,200 units and $29,584,407 in cumulative sales — an average of 191,850 units and $2,465,367 per month. Monthly throughput topped out at 234,000 units in November 2025 and dipped to 91,300 in May 2026, leaving the latest reading 18.8% lower than August 2025.
Small Bathroom Rug Sales Trend (Trailing 12 Months)
Based on the top 50 ASINs by monthly sales for this keyword
2025/08
2025/09
2025/10
2025/11
2025/12
2026/01
2026/02
2026/03
2026/04
2026/05
2026/06
2026/07
Monthly Sales 2026/07
180.6K
▼ 19.3% MoM
Monthly Revenue 2026/07
$2.3M
▼ 18.3% MoM
Top 10 Market Share 2026/07
55.4%
Small Bathroom Rug Market Share & Sales Concentration on Amazon US — July 2026
The most-sold small bathroom rug listing on Amazon US in July 2026 is ASIN B0CFGYFCYL (Brand: OLANLY), which sold 30,000 units at $9.38 apiece — equal to 16.6% of every unit tracked in this report and 3.0× the volume of the No. 2 listing.
The Top 10 ASINs account for 100,000 units and $1,107,680 in July 2026 — 55.4% of unit volume and 47.2% of revenue among all 50 ranked ASINs in this report.
Sales Volume of Top ASINs for 'Small Bathroom Rug' on Amazon
July 2026
Is 55.4% Top 10 share highly concentrated?
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Top 5 Volume Share breakdown
B0CFGYFCYL
OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories
30K
▼ 25.0%vs. prior month
$282K
latest month
12-month trend
B07FPQZG6V
GORILLA GRIP Bath Rug Mat for Bathroom, Absorbent Chenille, 24x17 Gray | Soft Thick Quick Dry Microfiber Mats, Rubber Backing, Machine Washable Tub and Shower Floor Rugs, Home Decor Essentials
10K
▼ 50.0%vs. prior month
$109.8K
latest month
12-month trend
B0CFGWHLWG
OLANLY Black Bathroom Rug 30x20, Extra Soft Absorbent Chenille Bath Rugs | Non-Slip Quick-Drying Rubber Backing, Machine Washable Plush Bath Mat for Floor, Tub and Shower, Home Decor Accessories
10K
▲ 0.0%vs. prior month
$101.8K
latest month
12-month trend
B0CGDLK8JY
Bath Mat,Ultra Thin Bathroom Rugs,Rubber Bath Mats for Bathroom,No Slip Bath Rugs,Quick Dry,Machine Washable,Low Pile,Absorbent,Shower Outside,Sink,Home Decor Accessories.Grey,1'5"x2'3"(17x27Inch)
10K
▲ 0.0%vs. prior month
$96K
latest month
12-month trend
B0CBP8CL71
OLANLY Bathroom Rugs Mat 30x20, Extra Soft Absorbent Microfiber Bath Rugs | Grey, Non-Slip Quick-Drying Rubber Backing, Machine Washable Plush Bath Mat for Floor, Tub and Shower, Home Decor Accessories
10K
▼ 50.0%vs. prior month
$91.8K
latest month
12-month trend
B0D89V1RX1
2x6 Hallway Washable Runner Rug : Vintage Soft Kitchen Laundry Runner with Non Slip Backing Farmhouse Entryway Living Room Floor Mat Stain Resistant Carpet for Bedroom Bathroom Distressed Beside Rug
8K
▲ 0.0%vs. prior month
$150.9K
latest month
12-month trend
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Best Small Bathroom Rug Brands on Amazon US — Top 3 Brand Sales Concentration (July 2026)
OLANLY is the best-performing small bathroom rug brand in July 2026, moving 55,000 units across 4 ASINs for 55.0% of Top 10 volume. GORILLA GRIP follows with 10,000 units (10.0%), ahead of Bosap on 10,000 units (10.0%).
With 7 brands splitting the Top 10 and 75.0% of volume sitting with three of them, this is a concentrated shelf — the leaders hold multiple listings or one very high-velocity ASIN, so a new entrant competes against established review moats rather than an open field. Average selling prices among the leaders run from $8.49 to $9.71, which frames the price band a competing listing has to justify.
Brand share of Top 10 volume
OLANLY
4 ASINs in Top 10
55.0%
Units
55K
Revenue
$526.4K
Avg. price
$9.71
B0CFGYFCYL
$9.38·★4.4·52.8K revsOLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories
Units sold30KB0CFGWHLWG
$9.99·★4.4·52.8K revsOLANLY Black Bathroom Rug 30x20, Extra Soft Absorbent Chenille Bath Rugs | Non-Slip Quick-Drying Rubber Backing, Machine Washable Plush Bath Mat for Floor, Tub and Shower, Home Decor Accessories
Units sold10KB0CBP8CL71
$9.49·★4.4·73.6K revsOLANLY Bathroom Rugs Mat 30x20, Extra Soft Absorbent Microfiber Bath Rugs | Grey, Non-Slip Quick-Drying Rubber Backing, Machine Washable Plush Bath Mat for Floor, Tub and Shower, Home Decor Accessories
Units sold10KB0DK8K2H88
$9.99·★4.4·5.5K revsOLANLY Thick Memory Foam Bathroom Rugs 30x20, Soft Absorbent Bath Mat, Grey | Quick Dry Bath Rugs, Non-Slip Carpet, Machine Washable Mats for Bathroom Floor, Tub and Shower, Home Decor Accessories
Units sold5K
GORILLA GRIP
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$109.8K
Avg. price
$9.39
B07FPQZG6V
$9.39·★4.3·85.5K revsGORILLA GRIP Bath Rug Mat for Bathroom, Absorbent Chenille, 24x17 Gray | Soft Thick Quick Dry Microfiber Mats, Rubber Backing, Machine Washable Tub and Shower Floor Rugs, Home Decor Essentials
Units sold10K
Bosap
1 ASIN in Top 10
10.0%
Units
10K
Revenue
$96K
Avg. price
$8.49
B0CGDLK8JY
$8.49·★4.4·6.1K revsBath Mat,Ultra Thin Bathroom Rugs,Rubber Bath Mats for Bathroom,No Slip Bath Rugs,Quick Dry,Machine Washable,Low Pile,Absorbent,Shower Outside,Sink,Home Decor Accessories.Grey,1'5"x2'3"(17x27Inch)
Units sold10K
Trending Small Bathroom Rug Products — Growth Leaders & New Top 10 Entrants
Based on July 2026 data, this shortlist surfaces the two kinds of ASIN worth keeping an eye on — the ones that just broke into the Top 10, and the ones growing fastest month over month. Specifically, one ASIN forced its way in: B07VX6GH88 booked 5K units at $8.99, with ▼ 16.7% MoM change. On the growth side, B07Q2HCJX4 leads positive momentum with ▲ 150.0% MoM growth on 1K units, with B0DSL5WFN2 close behind at ▲ 60.0% MoM on 800 units.
The two signals carry different weight. A fresh entrant means share has already changed hands — an incumbent gave up its place to make room, so any competitive set drawn up a month ago is now out of date. A steep growth rate works as the earlier warning: it marks demand that is still compounding, usually a month or two before the ranking catches up to it.
B07VX6GH88
Yimobra Memory Foam Bath Mat, Super Soft Absorbent Bathroom Rug Non Slip, Quick Dry, Machine Washable Floor Carpet for Tub Shower, Home Decor Accessories, 24x17, Grey
Price
$8.99
Rating
4.5
Reviews
55.3K
Latest month sales
B07Q2HCJX4
GORILLA GRIP® Memory Foam Bath Rug for Bathroom, 24x17 Gray | Soft Absorbent Velvet Bathmat, Durable Grip Dots on Underside, Machine Washable, Carpet Room Decor for Shower Floor
Price
$16.90
Rating
4.5
Reviews
26.5K
Latest month sales
B0DSL5WFN2
Smiry Bathroom Rugs 30X20, Extra Soft Rubber Backing Chenille Bath Mats | Grey Machine Washable Non Slip Quick Dry Bath Mats for Bathroom Floor, Tub, Shower, Home Decor Accessories
Unlock to view ASIN details and product titles
Price
$9.99
Rating
4.6
Reviews
2.2K
Latest month sales
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